Instinctiv
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Transcript of Instinctiv
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Instinctiv Media Labs
Introductory Presentation
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User Experience Lacking
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Instinctiv Personalizes Your Music Experience
Change the way users listen to music on your device with only
one button
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Instinctiv Shuffle
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• Pay attention to user behavior
• Sophisticated technology hidden behind a simple button press
• 2-way learning process
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Skip Less. Play More.
31
2
Instinctiv shuffleRandom shuffle
Consecutive plays before skipping
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8
Instinctiv shuffleRandom shuffle
Percent of all playback
Transforms shuffle from little-used feature into dominant mode of playback
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Impressive User Adoption
• 10% of available market in one month
• #1 app on iPhone before introduction of closed system
• 99.4% user retention rate
• 2.5X as many users passed on firmware upgrade to keep shuffle application
Instinctiv increases device stickiness
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Global Reach
The Instinctiv Shuffle is in 128 countries
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Positive Press for Instinctiv Shuffle
"I'm convinced that Instinctiv Shuffle is absolutely badass” -Darryl
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Bottom Line: People love it
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Software-Driven UI Helps Differentiate Devices
What differentiates successful devices?
Intelligent UI that improves the user experience
Software-driven UI maximizes the value of each interaction
• T9 for keyboards
• Touch-sensitive clickwheels
• “Pinch & drag” for touchscreens
• Song fingerprinting for radio
• Instinctiv for smart playback
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Ongoing Projects to Extend Instinctiv Technology
Music Shuffle Smart Radio Search IPTV Shuffle
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Business Model
• Revenue model is software licensing
• Seeking mobile devices, carrier and appliance company partners
• Goal is to become standard feature for all music playback devices
• Developing consumer applications to validate technology and expand algorithm’s data library