InstaShake Pitch Deck
14
by HIP Gastroplex InstaShake™
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Transcript of InstaShake Pitch Deck
by HIP Gastroplex
InstaShake™
1
Elevator Pitch
An instant drink and supplement preparation system,
that enables you to “Make Your Instant Drink Instantly”
with 21st century eco-friendly packaging technology.
In summary,
Aren’t you sick and tired of the mess you end up generating, while making your “instant” drink of protein powder, energy supplement, probiotic blend, milk, chocolate milk, vanilla shake, etc?
The Problem
2
# 1
Aren’t they inconvenient to measure out, easy to spill while pouring into a cup or blender, hard to dissolve, and a pain to clean up afterwards?
# 2
And it’s not much better with pre-measured pouches either -they spill easily when opening, and you’re left with a pouch to dispose too, don’t you?
# 3
the current ways of preparing instant drinks and supplements are messy, time consuming, and wasteful.
Major US markets, 2014
Sport nutrition, dietary supplements
Instant milk and chocolate milk
Shake blends, etc.
$2.8BillionCAGR 3.6%
0.2 BillionCAGR 1.8%
page 3
Market Opportunity
$1.8BillionCAGR 2.2%
The Solution
Fill powdered instant protein blends, energy supplements, dry milk, chocolate milk, vanilla shake, etc. into hermetic- ally sealed pouches made of FDA approved, transparent edible film.
Serving size edible film pouches
4
6 to12 pouches placed into the blender bottle, creating a complete, branded retail package. PLUS, it provides an easy, fun and memorable way to make your instant drink instantly.
Packed into branded blenders bottles
If the blender bottle with the first 6-12 pouches is the “razor,” the refill packs, in an infinite variety of flavors and blends, are the “blades,” assuring long term sales and profits.
Refill Packs of 6-12 pouches
5
Product Demo
Click on image to
watch live demo
Put 1-2 pouches into blender with 8-16 oz cold or hot water…
Shake… Enjoy!
So simple, isn’t it?
Get ready and funded to pre-sell via crowd funding and/or direct sales. Develop production capacity. Startmarketing and sales.
Get ready and funded to pre-sell
via crowd funding/direct sales.
Fine-tune products and strategy. Ramp up marketing and sales. Start developing strategic partnerships through licensingand joint ventures.
Grow marketing and sales in the US. Start selling internationally. Add more strategic partners. Get funded for global growth.
Expand marketing and sales globally. Support sales and strategic partners with new products in new markets.
2015
2018+
2017
2016
6
Business Model
Fine-tune products and strategy.
Ramp up marketing and sales.
Grow marketing and sales in the
US. Start selling internationally.
Expand marketing and sales
globally.
Retail: In-store and open-space demos,
social media, endorsements,
“guerilla marketing.”
Marketing Strategy
7
IP Acquisition
Educational
Events
Bundles
PartnershipsDistributors and Wholesalers:Product and territory exclusives,
pricing, supply, delivery incentives;
marketing support.
Famous Brands, Private Label CustomersCo-labeling and private labeling arrangements;
proprietary/custom designed blends.
PR and AdvertisingTrade and retail advertising. news
releases, trade shows, sponsorships,
speaking engagements, social media,
etc.
Suppliers:Exclusivity arrangements with self-
dissolving film manufacturer, blender
bottle producer, proprietary ingredient
suppliers.
Patents: Self-dissolving film by Monosol.
Blends: Proprietary for own sales; custom for-
mulated for Famous Brands and Private Labels.
8
$0
$20
$40
$60
4.8 million
@ 0.1%market
penetration
Sales Projection
Million
Million
Million
24.7 million
@ 0.5% market
penetration
51.4 million
@ 1% Market
Penetration
200K
◉ Primary
Segment
◉ Secondary
Segment
◉ Tertiary
Segment
9
Competitive Landscape
Sport nutrition, energy,
dietary supplements
Instant milk, chocolate
milk
Shake blends, etc.
Current competitors
Potential competitors / partners
Over 30 years combined experience
in developing and commercializing new food products
Steve KingsleyPartner,
Management, R&D
June MarshallPartner,
Marketing & Sales
Andy DebreceniPartner,
Production, QA
10
Our Team
Step 1Market analysis
Step 2Prototype Development
Step 3Get funded
We are
here
11
Timeline
Step 2Technology review, R&D, prototype development
Development
Step 4Validate and Start
Sales
Step 4Pre-sell via crowd
funding / direct sales
Where we are in executing our plan
Moving quickly now
is essential to secure
First Mover advantages
We’ve invested $125,000 to research and develop InstaShake™.
We need $200,000+ now, to:
1. Validate and pre-sell it via crowd funding and/or direct sales.
2. Develop production capacity and to start marketing and sales.
Goal$325,000+
$
Funding Needs
13
Invested$125,000
◉
Gastroplex.com
LinkedIn page
Thank you. We do appreciate your interest!
Angel.co company page
14
(201) 399-4313
Contact Info
“When in doubt, choose change.” Lily Leung
in
W
