Installation Treatment

7/29/2019 Installation Treatment

1/5

BA Film & Media Production | Level 6 | 2013/14Module: PROJECT DEVELOPMENT Tutors: ANNIE WATSON, SUSANNAH

GENT,PITCHING PRO FORMA NEIL WEBB, MARK PARKIN, CHRISSIE STANSFIELD,

DEAN SUMMERS, CHRISTOPHER HALL, RONWRIGHT

PROJECT TITLE: DATE:

FORM OF PROJECT: Video Art Installation LENGTH: 10 minutes

TAGLINE:

STUDENTS INVOLVED:

NAME ROLE1. Rob West Direction / Art Direction2. _____________________________ 3. _____________________________ 4. _____________________________ 5. _____________________________ 6. _____________________________

PROJECT SYNOPSIS:

I would like to create a visual and aural exploration of various structures and forms found within amodern environment, taking influence from a range of avant-garde and contemporary artists andindulging in the finer points of post-structuralism and constructivism photography. I aim to compare andcontrast the familiar environments we see everyday in order to de-construct the urban and ruralstructures and highlight the way in which people live and work in a world of patterns and opposites.

OUTLINE OF VISUAL STYLE

Making use of the rule of thirds and one point perspective to highlight the comparisons andcontradictions of urban / rural form / structure. Creating a video projection in an art space, edited with

various techniques such as split-screen, overlay, blur and fragmentation.

OUTLINE OF SOUND STYLE

Full use of atmos and music to create an aural environment, interweaving sounds in order to highlightthe similarities, bustle and tranquillity of each location. Forcing a sense of space on the audienceallowing them to traverse the space for different effect as well as stand back for the full mix.

OUTLINE OF KEY THEMES

Constructivism and post-structuralism photography and philosophy. Roland Barthes is a good startingpoint for any research. Landscape and abstract art influences such as Nolgy and Westen. AA direct focuson the stylistic and aesthetic interconnection of contradicting environments and compositions.


2/5




Basic examples of my idea.

A simple rule of thirds photo, notice how the fence and greenhouse match up in the centre and how each image

encroaches on the other to create an other-worldly effect.

A straight blend of field and city, here the city rests in the sky and is detached from the cornfield, emphasising

the distance between them.


3/5




This one also follows a similar idea using a tree and a brick wall.

This one is two different alleyways merged together.


4/5




Big house, small flats.

There is also definitely scope in this project for more abstract ideas such as the image below which is a blurry

blend of the cornfield and a shot of a snowy forest.


5/5




Installation Treatment

Documents

Transcript of Installation Treatment