#INSTAHEARTS - Part 2: Amplification
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Transcript of #INSTAHEARTS - Part 2: Amplification
INSTAHEARTSHOW TO GET HEARTS, L IKES & FOLLOWERS ON INSTAGRAM
PART TWO // AMPLIFICATION
AMPLIFICATIONPART TWO
INSTAHEARTS // AMPLIFICATION
THE PURPOSE OF THESE DISCUSSIONSIS TO SPARK NEW IDEAS...
In three parts – The Core, Amplification, and Geolocations – these SlideShares are by no means an exhaustive set of lists.
As with all elements of social, there is no perfect, one-size-�ts-all formula.
However, there is a tipping point where things start to happen in an almost magical way.
So here’s the conclusion in advance: explore and experiment with all your social media channels and you will slowly crack the code for your unique needs.
INSTAHEARTS // AMPLIFICATION
AMPLIFICATION:CREATE AN ECOSYSTEM
Link your FB and Twitter accounts to your IG to expand your reach. Examine your FB settings and highlight/feature your IG widget.
Shares seeded via di�erent platforms reach di�erent audiences. So leverage your existing platforms.
INSTAHEARTS // AMPLIFICATION
AMPLIFICATION:BROADEN YOUR REACH
Follow brands you like, especially if they follow you.
Buy and use their products.
INSTAHEARTS // AMPLIFICATION
AMPLIFICATION:LEVERAGE THE POWER OF BIG BRANDS
Tag their products and they will often reshare your post on their pro�le.
INSTAHEARTS // AMPLIFICATION
Carefully curate your content and monitor what’s working... and what’s only lukewarm.
Think about quality �rst.
Over time, a bit of quantity will help your body of shares grow in likes. This is organic growth.
AMPLIFICATION:LEVERAGE THE POWER OF BIG BRANDS
Again, use Iconsquare to see what people heart, and what doesn’t work as well.
INSTAHEARTS // AMPLIFICATION
PROMOTIONS:CAREFULLY SPEND SOME MONEY
Create a promotion on your page. Consider giving away something of value relative to your follower’s interests. You will �nd promo ideas in Iconosquare and in various IG shares.
INSTAHEARTS // AMPLIFICATION
PROMOTIONS:CAREFULLY SPEND SOME MONEY
The purpose of a promotion is to try to achieve additional reach via the social media of your fans and advocates.
If you have a product you know people like, why not give away a few? If you’re selling sporting goods, for instance, you could sponsor an athlete with your apparel.
INSTAHEARTS
NEXT // GEOLOCATIONS
HOW TO GET HEARTS, L IKES & FOLLOWERS ON INSTAGRAM
Wri t ten by A lexander Pat terson