Instagram workshop - Caption best practices
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Transcript of Instagram workshop - Caption best practices
InstagramAntoine Ste-Marie, Digital Strategy
Overview
•Why Instagram?•How does it work?
What is Instagram?
Why Instagram?• “Capture and Share the World’s Moments”• Simple• Mainly photos, also video• Over half of 18-29 year olds use it• App on phone is best
@LaurentianU• Over 3k followers• Highest concentration of students• Growing platform• Use it to show off research, facilities, campus,
accomplishments, stories, student life, etc.
Unique perspective: photo• 1 Thought/idea per post• 2 complementary ingredients: Photo + Caption
Unique perspective: photo• What is the first
thing that pops into mind? Instinctively.
Unique perspective: photo• Granular. Avoid distractions
Unique perspective: photo• Show colour, focus and texture
Unique perspective: caption• Tell a story by focusing on 1 object.
Unique perspective: caption• Keep it simple, short and descriptive
Unique perspective: caption• Quote/reflection on the value/inspiration
What goes into a caption?
• Complementing the photo• Say what the image can’t• Give context• Fact, figure, reaction
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