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INSTAGRAM STORIESInstagram has launched Stories, a Snapchat-like feature for sharing content that disappears after 1 day.

/Introducing

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/ Instagram Stories

MORE TEMPORARY UNFILTERED STORIES

HOW DOES IT WORK?

Users can view a story by tapping a bubble at the top of their

Instagram feed. Avatars are displayed according to an

algorithm that attempts to show favourite accounts first.

Stories can be shot full screen in the app, or uploaded from

the last 24 hours of the user’s camera roll. They can last up

to 10 seconds.

Any reply to a story is sent through Instagram Direct. Users

can save and/or share own stories to their regular

Instagram feed.

Stories on public accounts can be

viewed by anyone tapping the

profile picture: however - blocking

individual users is allowed.

DON’T NEED TO FOLLOW

It’s possible to adorn a story with

drawings, text, emojis and filters.

CREATIVE

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tapping a profile

picture will open a story

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4

NO SCREENSHOT WARNING

You can’t see who screenshotted your

Instagram Story, while Snapchat warns you.

PAUSE AND GO BACK

You can hold the screen to pause a

slideshow, or tap the left side to go back a

slide, as opposed to Snapchat’s time-

limited, constantly progressing Stories.

NO CHRONOLOGICAL ORDER

Snapchat doesn’t use a personalisation

algorithm, the content is shown

chronologically.

NO OLD MATERIAL

You can’t add old content to Instagram

Stories unless you re-import or screenshot.

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/ Instagram Stories

NO CHRONOLOGICAL, NO FILTERS, NO FOLLOWING BUT MORE PRIVACY AND BRUSHES.

HOW IS IT DIFFERENT FROM SNAPCHAT?

Instagram currently lacks location filters,

native selfie lens filters, stickers, 3D stickers

and speed effects, but you can save content

from third-party apps like Facebook-owned

MSQRD and then share them.

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ore

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WHY SHOULD YOU CARE?

Snapchat rose to glory by offering a chance to share the real, imperfect

moments of your life, as opposed to picture-perfect Instagram photos.

Without its users having to worry about the likes they may or may not get,

the app comes across as non-discriminatory and as such provides a

platform for comfortable sharing of daily content.

While there is no denying that the new feature is a near-perfect copy of

Snapchat Stories, we believe it would prove beneficial to anyone who’s

already established a loyal Instagram fanbase.

/ Instagram Stories

IMPERFECT MOMENTS

Right now, Snapchat reports 100 million daily active users. Instagram has 300 million daily active users and 500 million monthly actives.

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Marcus O’Sullivan Director

marcus@circulateonline.com +353 (0) 86 101 4921