Instagram Stories ads or Snap ads?

173 Million Global Daily Active Users (DAU)

300 Million Global Daily Active Users (DAU)

• reach• tra�ic• conversions• app installs• leads• video views

• branding• clicks to the website• app installs• long form video

€1 average* €1,70 average**

• demographics• 300 predefined audiences• audience list• lookalikes (not: remarketing)

More advanced targeting, you can use all the available Facebook targeting, including:

video 1080 x 1920 max. 4 GB

Length max. 15 seconds10 di�erent call to

action buttons

https://www.facebook.com/business/ads-guide/video/insta-gram-story/app-installs

https://businesshelp.snapchat.com/en-US/article/top-snap-specs

**own snapads account*Facebook advertising account

Sources.https://www.omnicoreagency.com/instagram-statistics/https://www.omnicoreagency.com/snapchat-statistics/ https://www.statista.com/statistics/545967/snapchat-app-dau/https://www.statista.com/statistics/730315/instagram-stories-dau/ https://www.facebook.com/business/ads-guide/video/instagram-story/app-installs https://forbusiness.snapchat.com/audiences

68%

32%

70%

30%

100%

0%18-29 yrs 30-49 yrs 50+ yrs

59% 33%8%

100%

0%13-24 yrs 25-54 yrs 55+ yrs

60%38%

2%

video (motion graphic, live, cinema-graph, or

gif style) or a still image

1080 x 1920 Length: 3-10 seconds

max 32 mb20 di�erent call to

action buttons

demographics.

users worldwide.

goals.

average cpm.

creatives.

targeting.

• remarketing• email custom audience• lookalike audiences • engagement audiences• demographics• interests