Instagram

• Monthly active users 300m (April 2015)

• 43% are aged 16-24

• Instagrammers are 58% more likely to engage with a brand than facebook users, and 120% more likely than Twitter users

 

What is it?

• Share Photos

• Share Videos

• Build A Following

• Build Relationships: Interact – favourite/ comment

Your Instagram Account

• Personal and/ or business?

• Hard to toggle between the two

• Can link to other social media platforms

How To Use

• Take photos on mobile, add filters to create effect.

• Share them on Instagram + other platforms. Good for improving photos before posting them to Twitter etc

Mostly via Mobile

• Limited use via desktop

• IFTT, HootSuite and Unfollowers

Branding

• Share lifestyle content that represents your brand’s persona.

• Intersperse your photos of your product with lifestyle photos that your followers can relate to

• NB local photos

Hashtags

• Use hashtags to listen and find people• Eg #Norwich #Norfolk

• Create a hashtag for your brand and encourage clients to use it across Instagram, Facebook, G+, Twitter etc

Private Messages

• Instagram direct message - send photos or videos to other users privately

• If they don't follow you they will be able to choose whether or not to view it

• You can send a DM to multiple users and each person receiving the message has the ability to reply all, reply just to the sender or comment.

Private Message Contest

• Gap launched a contest using Instagram Direct.

• Gap sent the first 15 people that commented on its photo a Direct Instagram that asked for photos of what the users were wearing for a chance to win a prize.

Find Followers

• Run a search • Follow people who re-pin your posts• Promote it on other channels eg write a

blog, add a link to facebook, email footers etc

• Use a hashtag• Competitions

Analytics

• Iconosquare: Free tool

Contact Us

• http://www.brightyellowmarketing.com/• @brightyellw• facebook.com/brightyellowmarketing• Sparkle@brightyellowmarketing.com• 01953 600534