1. Lindsay Listanski Coldwell Banker Real Estate May 2014

2. Storytelling is ALWAYS better with pictures 3. Storytelling 2014 4. Todays Instagram Lunch and Learn Learn the basics of Instagram Check out some best practices Discover third-party apps to use to enhance Instagram. 5. Launched October 2010 200 Million Active Monthly Users o 70% Log In Once a Day 20 Billion Photos Shared Stats via Take a picture/videoAdd a filter-Share it! 6. Sharing Step 1 Take a Picture (or video) Choose picture or video from camera roll Take a Picture Shoot video 7. Sharing Step 2 Pick a Filter (or not) 8. Sharing Step 3 Dont forget to include hashtags (more on this later) Write a description You can tag friends (like Facebook) 9. Sharing Step 4 Share It! 10. #Hashtags What: #Hashtags turn topics/phrases into clickable links Why: Helps people find posts about topics theyre interested in. How: Write # (the number sign) along with a topic or phrase (written as one word) and add it to your post. OK Much Better 11. Instagram Video 15 Seconds All the features available to Instagram users for photos are also available for videos Can shoot stop-motion or straight through 12. Navigating Instagram Home Take Pic/Vid Engagement Your Profile Search Home: Your News Stream (what you and your friends are posting) Search: Users & Hashtags Take Picture/Video: Shoot or Choose from Camera Roll Engagement: See who Likes your content, comments & new follows. Your Profile: Your bio, photos and videos 13. Double Tap = L O V E 14. Some Best Practices Match your Twitter name to be found easier Dont flood your friends feeds with multiple pictures in a row (consider a collage) #TooManyHashtagsAreAnnoying Show some SELFieControl Be Social! Give love to get love Take Vertical Pics to avoid wasted space (IG pics are square) 15. But firstlet me take a selfie 35 Million Selfies are posted on Instagrama day 16. Do Selfies Belong at Work? Sure they do! They can be a professional yet fun way of showing corporate culture. 17. Have fun with it Make sure other people are OK with you including them Use hashtag #TBT and/or #ThrowBackThursday #TBT Throwback Thursday Do Dont Dont post pics from last weekthats a #latergram Dont more than one a weekits overkill A weekly internet trend that floods Instagram streams with baby pictures, awkward high school photos and trips down memory lane 18. #TBT + Business Why Use It? Who/What To Include? Establishes your legacy Shows you are fun/cool/creative Taps into HUGE conversation Product launch First Office/CEO Monumental Moments 19. Coldwell Banker on Instagram IG: @ColdwellBanker 20. Instafonts Free Add text to photos 21. Clip Stitch Free Create a Collage 22. InstaSize Share entire photos without cropping 23. InstaRepost Repost an Instagram photo you like with ease 24. Flipagram Free Create Video Stories from Photos 25. Videolicious Free Make a professional looking video from images/video clips 26. Thanks! IG: @LListanski