Instagram facts as of December 2013

Instagram Launch Date: October 2010

Monthly active instagram users: 200 Million with 20 billion photos shared total and 60 million photos shared daily

Percentage of Instagram users that login at least once a day: 70%

Percentage of users that check Instagram multiple times a day: 35%

Percentage year over year growth for the Instagram mobile app: 66%

Number of daily Instagram users: more than 75 million

Percentage of internet users that use Instagram: 13%

Total number of photos shared: 16 billion

Average daily Instagram users: 7.3 million

Average number of Instagram photos posted daily: 55 million

Instagram facts as of December 2013

Number of selfies posted on Instagram to date: 35 million

Number of “Likes” per day on Instagram: 1.2 billion

Number of “Likes” per second on Instagram: 8,500

Number of comments per second on Instagram: 1,000

Number of Instagram videos posted in 1st 24 hours: 5 million

Average time per month spent by users on Instagram: 257 minutes

Celebrity with most Instagram Selfies: Kylie Jenner with 451

Most popular Instagram filter: No filter. Last updated 10/15/13

Percentage of Fortune 500 that use Instagram: 25%

Most common day for Fortune 500 Instagram accounts to post: Thursday

Percentage of top 1,000 most shared Instagram videos posted by brands: 40%

Most shared branded Instagram video: Peanuts’ Snoopygram

Most shared brand on Instagram video: MTV

Photos taken per year

1 bil. 1.5 bil. 2 bil. 3 bil. 10 bil. 25 bil. 57 bil. 86 bil. 300 bil. 880 bil.

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200

400

600

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1930 1940 1950 1960 1970 1980 1990 2000 2010 2014

Billions

1991: Kodak introduces 1st pro digital camera

1994: Apple introduces 1st consumer digital camera

1997: Apple introduces iPhone with camera

First ever photograph of a human being, 1838

Source: PetaPixel.

“Derriere la Gare Saint-Lazare,” Henri Cartier-Bresson 1932

Source: Iconic Photos.

Selfie with suicidal jumper in background

Source: For What It’s Worth.

What is a photograph?

Source: International Center of Photography.

Save your life

Source: Blipfoto.

Save your life

Source: Blipfoto.

Save your life

Source: Blipfoto.

Facebook vs. traditional photo archives

“Migrant Mother” by Dorothea Lange

Source: Library of Congress.

Tagged: John Smith

Source: Blipfoto.

blipfoto

We create and we share more than ever.

But we save less.

Save your life – one photo a day.

Source: Blipfoto.

Apple co-founder: “The Woz”

Source: Twitter.

The Woz blipping in Brisbane, Australia

Blipfoto’s place in social media

Source: Blipfoto.

Photos trigger memories

Omaha Beach

Source: Wikipedia.

Omaha Beach

Source: Magnum Photos.

Farmfresh’s journal: “Let’s see where photography takes me.”

Handwritten journal

Why do a photo journal?

Source: Blipfoto.

“If nobody viewed my photo journal, I would still do it. Every day. For me. For my children.

That’s the reason I do it.”

Growth in photo sharing

Source: Kleiner Perkins.

Oxford Dictionaries 2013 word of the year

Sources: CNN, Oxford Dictionaries, UK Column.

“Selfie”

Selfie from PA school stabbing victim/hero in hospital

Sources: CNN, Instagram.

Nate Scimio: “Chillin at Children’s”

Viewing photos leads to false memories

Photographic “evidence” can make people claim they performed actions they did not in fact do

Source: Applied Cognitive Psychology.

Doctored photo flatters Egyptian president

Source: New York Times.

Doctored photos

Doctored photos of fake childhood events led to false recollections of the events

Sources: Wade et al. 2002; Strange et al., 2007.

The influence of taking photos on memory for a museum tour

Henkel, 2014, Experiment 1

Source: Psychological Science.

Memory for Details About Objects

Memory for Objects on Tour

The influence of taking photos on memory for a museum tour

Henkel, 2014, Experiment 2

Source: Psychological Science.

Location Memory Memory for Details About Objects Memory for Objects on Tour

Photo and video survey

Sources: Photobucket, InfoTrends.

Most Precious Items People Value

41%

13% 12% 10%

24%

• Only 50% of us back up our photos and videos

• 35% have lost photos or videos in the last year

Not Always Top of Mind Until…

Photos are inherently viral

Source: Photobucket.

Sharing

• 100 million+ photos and videos uploaded each month

• 120 billion photos and videos served each month to over 3 million web sites

• 15 Billion photos and videos to date

• 2 million photos edited per month

• 20+ million users with active content each month

• Average time on site is 4 minutes and 9 pages

• 400,000 new registered users a month Photobucket

Grayson Perry quote

Sources: BBC Reith Lectures, Telegraph.

“We live in an age now where photography rains on us like sewage from above.”