Instagram explained

James MartinHead of Social Media

500 million Instagrammers

300 million use it daily (Twitter has 320m total users)

Source: http://www.adweek.com/socialtimes/heres-how-many-people-are-on-facebook-instagram-twitter-other-big-social-networks/637205

World’s 2nd biggest social network

$2.81 billion

Predicted ad revenue in 2017: also bigger than Twitter (in US)Source: http://www.emarketer.com/Article/Instagram-Mobile-Ad-Revenues-Reach-281-Billion-Worldwide-2017/1012774

RM presences

RM presences

Features/DemoNo more square pics only

LOTS of hashtags!

Filters / #nofilter

Video: now up to 1 minute

Suggested content section

Cool tools: Hyperlapse, Boomerang, Layout