Instagram and Influencer Best Practises
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Transcript of Instagram and Influencer Best Practises
INSTAGRAM & INFLUENCER BEST PRACTISES
@BrandnewIO #BNIOwebinar
Francis Trapp CEO, Brandnew
Hannah Argyle Influencer
@samson10785 @hannahargyle
One of the most important things to do isestablish your brand
Interact
Create and Curate
Great ContentBe Active
Don’t Over BrandX
KEY ELEMENTS OF A BRAND INSTAGRAM ACCOUNT
Doing it right
@warbyparker @asos
Tips for posting and gaining followers:
• Choose sensible hashtags • Time postings for engagement • Use CTA’s in your captions
• Follow/ interact with relevant users • Create a feature opportunity • Work with influencers
Reach Followers UGC Brand Awareness
Hosting a contest on Instagram is a great way to involve the wider community with your brand and
achieve many marketing goals.
A luxury brand ran a contest giving away a set of $1,000 Amex vouchers to a pair of best friends. To enter, users followed the
brand account and commented on a post.
5,995 new followers, 8,072 comments
DOING IT RIGHT
Great prize ✓Simple theme Open Concept✓✓
Don’t view influencers as just another media channel Don’t be too prescriptive Find the balance for creative freedom
Working with influencers
FRANCIS [email protected]
www.brandnew.io @BrandnewIO