We know the what about the who... Everywhere

Tuesday, July 23, 13

Where must I focus my marketing campaigns?

.-­‐  Women    

.-­‐  16-­‐35  years  old    

.-­‐  Upper  Middle  Class  

Target  Audience:

Tuesday, July 23, 13

Thanks to InstaGIS, companies can understand where their target audience is concentrated.

Tuesday, July 23, 13

Efficient use of information, enablethe Retail Industry to increase its

operating margin by

McKinsey & Company

60%  

Tuesday, July 23, 13

$160K revenue

in 8 Months

Tuesday, July 23, 13

Companies  spend:  

$33.5  Billion  In  market  strategies  to  a;ract  customers.

www.esomar.org

Tuesday, July 23, 13

Evaluate  loca@ons

Op@mizeCustomerOutreach

Find  new  markets

They  need  loca@on-­‐based  customer  informa@on:  neighborhood,  city,  state,  world.  

Tuesday, July 23, 13

We know the what about the who...

everywhere

Tuesday, July 23, 13

IndexingAll the data available

Government Social Networks

Justice Census

World D. State

Facebook Foursquare

Instagram Twitter

Private Sources

Gnip Topsy

Factual

Your

DATA CRM

Tuesday, July 23, 13

SAAS

Revenue  Model  .-­‐  Monthly  SubscripDon  Fee  .-­‐  Focused  in  SMB  and  Big  Companies

Retail,  MarkeDng

Tuesday, July 23, 13

Founders  Team: Fernando  Ovalle:  Founder  @Loginsa,  the  biggest  Logis@c  company  in  Chile.    

Ignacio  Canals:Expert  in  Enterprise  SAAS  industry.

Julian  Garcia:  8  years  as  CEO  of  a  GIS  Market  Research  Company.

Advisors:Gary  Iwatani  Co  founder  Topsy.

Stew  LangilleCo  founder  Visual.ly,  VP  Marke@ng  Mint.

Tuesday, July 23, 13

$800,000previously raised $440,000

Customer  acquisiDon  and  Worldwide  data  sets  integraDon

Tuesday, July 23, 13

We know the what about the who... Everywhere

Tuesday, July 23, 13