InstaEngagement: Instagram in Advancement
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Sponsored by: A Service Of: InstaEngagement: Instagram in Advancement Harvey Simmons March 5, 2013
description
Instagram, a photo-sharing and photo-filtering app, has taken the mobile space by storm. Recently hitting over 100 million users, and experiencing a 1179% growth rate in the first 6 months since it's nearly billion dollar acquisition from social media giant Facebook, Instagram provides non-profits a perfect opportunity to connect with constituent and to collect unique content from their community's perspective. *This webinar will focus primarily in case use of Instagram in education, but provides lessons that all non-profits can apply.*
Transcript of InstaEngagement: Instagram in Advancement
Sponsored by: A Service
Of:
InstaEngagement: Instagram in Advancement
Harvey Simmons
March 5, 2013
Sponsored by: A Service
Of:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
Sponsored by: A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by: A Service
Of:
Today’s Speaker
Harvey Simmons Dean of Marketing Affairs
EverTrue
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
Dean of Marketing Affairs@hosimmons4
Harvey Simmons
Trends,Tips & Tools
#INSTAENGAGE
Photos Produced By...
0
3.25
6.5
9.75
13
Facebook Profesionals/Staff Email Twitter
“Our staff photographer and manager of media relations”
“People either email us images or post them on our Facebook profile”“Misc. We have no true system for that.”
Photos Shared Via...
#INSTACAMPUS
0
3.75
7.5
11.25
15
Facebook Flikr SmugMug Website Picassa
“Picasa to store/archive, Facebook/Twitter to share”
“We upload alumni photos to Flickr and Facebook”
“Flickr, SmugMug and Facebook”
How is different?
“Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your
mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram
to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more
connected through photos.”
Over 5 billion
photos have been shared
on Instagram
#INSTACAMPUS
Over 40% of the World’s Top 100 Brands have an Instagram Account
Every SECOND Instagram Users Perform 575 Likes
and 81 Comments
“How often do college students like taking photos on their
phones?”
3%12%
36%
49%
Often SometimesSeldom Never
Let’s See it In Action
Home Feed Explore Following/News Profile
Inside Instagram
Filters...
Lo-fi Brannan
1977 ValenciaOriginal
Is Instagram a Toolbox or a Tool?
“Photo A Day” Challenges
#INSTACAMPUS
@charitywater
Photo Editing
Tag, You’re It
#INSTACAMPUS
Sharing is Caring
Engage
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curate. snap. hashtag.
REPEAT
Resulted in: - 23 new page likes over the next two weeks- 414 page views on May 16- Reached 16,000 unique Facebook users between 5/15 and 5/27- 19 users shared the album with their friends- 134 votes for the winning photo
Instagram Photo Contest: May 2012
Instagram’s Appeal
Perspective Intangibility
@robinhoodnyc
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@invisiblechildren
#redcross
statigr.am
A Central Place for Your Account Stats
sitckygr.am
An Easy Way to Make Your Favorite Shots Into Magnets
postagr.am
Send Your Favorite Shots On The Go To Major Donors
Sponsored by: A Service
Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com
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