Insta-grand Instagram contests - #SoMeT13US

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Insta-Grand Instagram Contests Quick, easy and successful Instagram contest [with help from Seen] Andrea Robyns [ @Andrea_VisitGR ] Experience Grand Rapids

description

Learn how Experience Grand Rapids has used Instagram contests to promote events and collect user generated content. Discover easy tools like, Seen, that can help manage your contests. Presentation was given at #SoMeT13US on November 7, 2013 in Huntsville, Alabama.

Transcript of Insta-grand Instagram contests - #SoMeT13US

Page 1: Insta-grand Instagram contests - #SoMeT13US

Insta-Grand Instagram ContestsQuick, easy and successful Instagram contest

[with help from Seen]

Andrea Robyns [ @Andrea_VisitGR ]

Experience Grand Rapids

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Getting Started Austin Rocks [ @Austin_Langlois ] Instagram – Yes or No? Developed implementation plan

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Instagram Account ExperienceGrandRapids Account Posting Destination Images Using Hashtags

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Contests Build followers Engage users Collect user generated content

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Old School Use a #HashTag Download the photos Select 10 photos Post on website for official vote Post winners

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New School Seen [VenueSeen] platform Collects group based on hashtag Approve/Deny Use # of Likes for criteria (not subjective) Display Approved Photos Comment via Instagram with different messages Collect User information from Instagram

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Promoted Contest Promote the contest hashtag Restaurant Week GR August 14-24, 2013 #MyRWGR

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Results 94 images to #MyRWGR 56 claimed Conversion Rate = 66% 14K photo reach Follower impact = 269

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Hijacked Contest Use existing hashtag #ArtPrize

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Results 18K+ images to #ArtPrize 13K+ submitting to entry into contest 140 claimed Conversion Rate = 1% 5M photo reach Follower impact = 110

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Set-up Contest in Seen

SeenMoment.com

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Get Started

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Select Design

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Messaging

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Advanced

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The User Get’s notified on photo with link

to claim Claim their image

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Thank You!

Andrea Robyns [ @Andrea_VisitGR ]

Experience Grand Rapids