Inst Chartered Accountants Australia - Online Video Production
description
Transcript of Inst Chartered Accountants Australia - Online Video Production
![Page 1: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/1.jpg)
TAP IT NSW Group
Nick Bolton, Viocorp
11.20am - 11.50am, Wednesday 9th October 2012
Instiute of Charters Accountants Australia
L9, 33 Erskine Street, Sydney
![Page 2: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/2.jpg)
AGENDA
Why online video?
How are accounting firms using online video to market themselves?
How can you get started?
Turning accountants into talent, getting them “camera ready”
What you need to think about the ensure success?
![Page 3: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/3.jpg)
ABOUT VIOCORP
Ten years old
Sydney, Melbourne, Canberra, Singapore
75 staff, 40 engineers
Products– Live streaming– Online video platform– Web and IPTV portals– Rich media advertising
www.viocorp.com
![Page 4: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/4.jpg)
ABOUT FEVERPITCH
We help fund, produce, distribute and monetise content across feature, doco and short film, TV, corporate and branded content, apps, web series, theatre and more
![Page 5: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/5.jpg)
ABOUT ME
![Page 6: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/6.jpg)
WHY ONLINE VIDEO
![Page 8: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/8.jpg)
COMMERCIALISATION
![Page 9: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/9.jpg)
COMMERCIALIZATION
Branding
Engagement
Longtail
Lead generation
Speed to market / geographical dispersion
Direct response / call to action– Subscribe, sample, demo, make appt, forward, feedback, survey,
Social networking integration,
![Page 10: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/10.jpg)
COMMERCIALIZATION
![Page 11: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/11.jpg)
MONETISATION
![Page 12: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/12.jpg)
MONETIZATION
Advertising
Sponsorship
Pay per view
Subscription
Downloads
Syndication / Licensing
Branded content
Self funded
![Page 13: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/13.jpg)
ACCOUNTING / FINANCIAL SERVICES
![Page 15: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/15.jpg)
AZURE GROUP
![Page 18: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/18.jpg)
ENHANCED MEDIA PLAYER – TELSTRA SUPER
![Page 20: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/20.jpg)
HOW DO YOU GET STARTED?
![Page 21: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/21.jpg)
CREATING THE BRIEF
Project overview
Objectives and Marketing Proposition
Target Market
Tone of voice
Timelines
Examples – good & bad
Stakeholders sign off
TIP: Treat it as a pilot! Always!
![Page 22: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/22.jpg)
THE RUN SHEET (SCRIPT)
First draft
Include creative overview
Audio, video and animations / overlays
Doesn’t have to be word for word unless using teleprompter
Get sign off from stakeholders
Film multiple clips in one day
10 x 2 minute clips (short form) better than 1 x 20minute clip (long form)
TIP: Discipline yourself to shoot third Thursday of every month
![Page 23: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/23.jpg)
THE CALL SHEET
Contact Details of Cast and Crew
Location, Parking, Transport
Schedule on the day
Wardrobe
Script
Other production notes
TIP: Plan for double the time, and provide a ‘super early’ call time for each Talent.
![Page 24: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/24.jpg)
LOCATION LOCATION LOCATION
Studio or Boardroom or On location
Sound
Light
Availability
Bumping in the gear
Dressing the set
TIP: Be quiet for two minutes during recce – listen to the audio
![Page 25: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/25.jpg)
THE HARDWARE
![Page 26: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/26.jpg)
CAMERA
Basic – Flip / iPhone
Intermediate - Canon 5D – consumer DSLR with tripod
Professional - Outsourced professional
![Page 27: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/27.jpg)
AUDIO
Handheld
Boom
Zoom
Lapel mics
Outsourced
![Page 28: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/28.jpg)
LIGHTING
Natural lighting (golden hour)
Soft box
LED’s
Outsourced
![Page 29: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/29.jpg)
ACCESSORIES
Autocue and teleprompter
Batteries
Power
Gaffer
‘Quiet Please’ signs
![Page 30: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/30.jpg)
PREPARING TALENT
![Page 31: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/31.jpg)
STAFF V TALENT
STAFF
No cost
Staff leave
Better educated
Poor performance
Very slow on set
Slower edit
TALENT
Cost
Image rights
Trained to deliver
Can be too polished
Much quicker on set
Quicker edit
![Page 32: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/32.jpg)
TALENT BRIEF AND RELEASE FORM
Create a Talent Brief eg age, gender, accent characteristics
If Hired, fee determined by effort, and rights (Distribution Formats, Region, Mediums, Duration)
Talent Release Form. (recommended for staff as well)
![Page 33: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/33.jpg)
WARDROBE AND MAKE UP
Talent providing own can be risky
Stripes are your enemy
Gents: Black suits and black backgrounds
Ladies dresses (lapels) and accessories
Blue shirts
Glasses and reflections
Lights and sweat, esp bald
![Page 34: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/34.jpg)
PREPARING THE TALENT
Talk through the production, and go through the Run Sheet and the Call sheet
What to wear
Rehearsal
![Page 35: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/35.jpg)
PREPARING THE TALENT – DURING THE EVENT
Vocal exercises
Autocue or Interview
Making them at ease
Etiquette on set
The rehearsal and the safety
TIP: Always do an audio read of the script to start off with. And record it.
![Page 36: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/36.jpg)
HOW TO INSURE SUCCESS?
![Page 37: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/37.jpg)
5 FINAL TIPS FOR HEAD AND SHOULDERS PRODUCTIONS IN BOARDROOM
1. Pre-production is your friend on Production Day
2. Keep people in room to a minimum and remember the Stakeholders / Director/ Talent etiquette
3. Do it conversational Interview style – talent looks off camera
4. Always do a Safety
5. Create your multimedia assets
And treat it as a pilot, and have fun!
![Page 38: Inst Chartered Accountants Australia - Online Video Production](https://reader033.fdocuments.in/reader033/viewer/2022061115/545d23edb0af9fa42c8b4c40/html5/thumbnails/38.jpg)
Nick Bolton
www.nickbolton.com.au
e: [email protected] / [email protected]
m: 0412 101726
t: @nickybee99
Slideshow available at www.nickbolton.com.au/tapit
Viocorp, 2/ 47 Murray Street, Pyrmont, Sydney NSW 2009w: www.viocorp.comt: @viocorp
Feverpitch Entertainment: 3 / 2 Hill Street, Surry Hills, Sydney NSW 2010w: www.feverpitchentertainment.comt: @feverpitchent