INSPIRING IDLE-FREE Culture
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Transcript of INSPIRING IDLE-FREE Culture
Transforming drivers through positive behavioural change, building a
long-term IDLE-FREE culture. Contents: • PHASE ONE: IDLE-FREE Pilot Project
• PHASE TWO: Organization-wide rollout
• PHASE THREE: IDLE-FREE Peer Leader PR / Marketing Strategy
PHASE ONE: IDLE-FREE Pilot Project
Identify subgroup of fleet to act as a template. STEP 1: GPS data analysis. 12 to 24 months data is ideal for identifying seasonality, year-over-year patterns. GoGreen provides spreadsheet for GPS data input; basic characteristics of fleet (vehicle type, ID number, fuel type, IDLE-Time vs total run time, etc). • Determine: historical run-rates for drivers / vehicles, set historical IDLE-Time
benchmarks. • Determine: historical fuel costs for this period. • Determine: IDLE-Time reduction target for pilot group, working with
management.
PHASE ONE: IDLE-FREE Pilot Project, continued STEP 2: ROI Pilot Business Case. • Data / fuel cost analysis combined with IDLE-Time reduction targets provides
ROI, year one.
• Lower maintenance cost projections from reduced IDLE-Time should be factored into the ROI.
STEP 3: IDLE-FREE Guy™ Motor Coaching, training / tools. • Customize co-branded IDLE-FREE training giveaways (e.g. key tags, travel
mugs, window clings, bracelets), positive driver / family buy-in, 1st 45 days. • Customize / deliver training with groups of 20 to 40 drivers max (group size
is critical for emotional engagement, peer group influence, retention).
PHASE ONE: IDLE-FREE Pilot Project, continued STEP 4: Track, Recognize, Training Results. • Day One: Track driver performance against historical performance and targets. • Month One Data Check-in: driver performance review. Drivers who achieve
targets: IDLE-FREE Certification by management / GoGreen.
• Month Two Data Check-in: driver performance review. Drivers who achieve targets: IDLE-FREE Certification by management / GoGreen.
• Month Three: Driver critical mass achieving targets, location or group IDLE-FREE Certification by management / GoGreen.
PHASE ONE: IDLE-FREE Pilot Project, continued STEP 5: Vehicle IDLE-FREE Branding. Should the pilot achieve its IDLE-Time reduction targets, the IDLE-FREE for our kids™ certified logo will be offered at an annual licensing fee. Representing the legacy & reputation of Canada’s leading IDLE-FREE campaign, the logo can do two things: 1. Fortify, influence IDLE-FREE buy-in — drivers are continuously reminded of
their IDLE-FREE commitment as they operate the vehicle.
2. Earn praise and ongoing positive reinforcement by families and the public, eager to support IDLE-FREE-branded fleets.
Another option early in the process; IDLE-FREE reminders within vehicles can fortify behaviour (i.e. key tags, travel mugs, etc.).
PHASE ONE: IDLE-FREE Pilot Project, continued STEP 6: Continuous IDLE-FREE Management. Moving forward, non-operational IDLE-Time should be continuously tracked vs the original benchmarks. Continuous communication, scoring of drivers on IDLE-Time should be a part of management's driver training / incentive program. This will ensure ongoing measurement, management, fortification of an IDLE-FREE culture, with steadily improving results. GoGreen can consult and help create this continuous process.
PHASE TWO: Organization-wide Roll Out
Validate, leverage pilot results, lessons. Pilot group acts as positive ‘Peer Leaders’, influencing broader buy-in across the organization. Different operating companies present opportunities to apply the pilot template to save more fuel, emissions, earn more ‘green PR’ — certifying drivers, vehicles and terminals / locations.
PHASE THREE: IDLE-FREE Peer Leader PR / Marketing Strategy.
Leverage your fuel and emissions savings achievements for the green economy. GoGreen Communications can help design and implement a PR / marketing strategy that promotes / assists with: ü CORPORATE RESPONSIBILITY: Promoting IDLE-FREE achievements as a
sustainability leader, aligning with corporate responsibility goals and values.
ü RETENTION / RECRUITMENT: Attracting and retaining millennials and other demographics sensitive to the environment.
ü COMPETITIVENESS: Enhancing the ability to bid, compete for government, supply chain business that increasingly require sustainability metrics.
TM
Why 80% buy-in.
Put the brakes on IDLE-Time. TheGoGreenAgency.com