Inspired By Augmented Reality
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Transcript of Inspired By Augmented Reality
Inspired By Augmented RealityFor Marketing
Lynne d JohnsonContent + Community Consultant@lynneluvah
Consumers Have Totally Flipped The Purchase Funnel
Their Shopping Behaviors Have Changed
The Mobile Phone Is Their Ultimate Shopping Tool
Source: http://www.youtube.com/watch?v=CjUcq_E4I-s
Source: Winning The Zero Moment Of Truth, Google
Insert NewMarketingStrategies
Here
Mobile Strategies = Mobile Advertising + Mobile Ready Sites (And/Or Apps)
But One Step Further:Mobile Experiences = SO - SocialLO - Local MO - Mobile
Who's Winning The SoLoMo Game?
Source: Social Commerce Today, Infographics http://socialcommercetoday.com/solomo-for-dummies-chart/
Augmented Reality Enhances Usefulness Of SoLoMo
8 Months Ago... Today...
NFC
Even More Advanced & More Useful
Must Provide UtilityBe Easy To Use
Create Engaging Experiences
But What About The ROI?
● Loads of people shared music on Youtube, Facebook, and Twitter
● More than half of the 14 bands sold out their music in first week
● Won Gold Lion in the direct marketing category
"70% of those who went to the site chose to live the experience which is a great conversion rate and of that group 13% then purchased the project – compared to an industry standard website conversion of around 0.5%.” - Myles Peyton, Director of Total Immersion
Tracking their AR online campaign, as well as activity on AR application affixed to window at Selfridges Tissot saw in-store sales rise 85%
The More Realistic Uses Are Even More Exciting
AR + SoLoMo With GoldRun & H&M
Source: http://www.youtube.com/watch?v=EsAs5iw3U04
The Future Possibilities
Image Source: Augmented Planet
NFC + AR
Thank You!
Lynne d JohnsonContent + Community Consultant
@lynneluvah