Inspire Your Customers To Buy
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Transcript of Inspire Your Customers To Buy
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Geoff McDonald @IdeasMarketing #ideaslunch
How to Inspire Your Customers to Buy
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Ideas ArchitectBook Rapper
GeoffMcDonald.com/blog
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?Geoff McDonald @IdeasMarketing #ideaslunch
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Why are you here?Part 1
Geoff McDonald @IdeasMarketing #ideaslunch
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Poll Question : Which is most important to you right now?
➊ Passion➋ Purpose➌ Leadership➍ Sales
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?Geoff McDonald @IdeasMarketing #ideaslunch
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The BookPart 2
Geoff McDonald @IdeasMarketing #ideaslunch
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The book
@Simon Sinek • StartWithWhy.com • Porfolio • New York • 2009
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English, Cultural Anthropology, Law, Advertising, TED Video
Simon SinekImage: CaptureYourFlag.com
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The 3 circle, 3 word book summary
WHY
HOW
WHAT
The Golden Circles
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Biology not Opinion
LIMBIC BRAIN
NEOCORTEX
WHY
HOW
WHAT
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How we make decisions
WHY
HOW
WHAT
Feelings and Words
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Book Rapper : Sticky Change • Switch by Chip + Dan Heath
Rational and Emotional
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Three Things to Focus On
why Beliefs • Clarity
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Three Things to Focus On
why
how
Beliefs • Clarity
Actions • Discipline
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Three Things to Focus On
why
how
what
Beliefs • Clarity
Actions • Discipline
Results • Consistency
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Book Rapper thinks...
The key to causing action
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?Geoff McDonald @IdeasMarketing #ideaslunch
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How to Ignite Your Passion
Geoff McDonald @IdeasMarketing #ideaslunch
Part 3
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What do you want to be when you grow up?
Life is strange
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Geoff McDonald @IdeasMarketing #ideaslunch
Why?
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Why do you do what you do?
For F***** Sake!
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ManifestoCreate Your WHY
Previous Webinars : IdeasMarketing.com.au/Webinars
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?Geoff McDonald @IdeasMarketing #ideaslunch
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How to Use Your Business To Fulfil Your Purpose
Part 4
Geoff McDonald @IdeasMarketing #ideaslunch
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Remember back to when you first started...
Why does your business exist?
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Profit is like Breathing
Who cares?
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Why did you get into business?
Did you forget something?
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Results come easier when we do things in the right sequence
The Cause Leads the Business
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Money
Ideas People
Campaign
Previous Webinars : Three Essentials
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Your business is merely a vehicle to fulfil your WHY
➊Cause ➋Business
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?Geoff McDonald @IdeasMarketing #ideaslunch
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How to Be a Great Leader and Incite Action in Others
Geoff McDonald @IdeasMarketing #ideaslunch
Part 5
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Great speeches in history...
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Great speeches in history... well, almost...
I have a plan!
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We’re human beings!
Do you want more to do?
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The WHY sets the context for what follows
It’s what you can do for your country
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Start with WHY, Know HOW
WHY
HOW
LeadersWHAT
Managers
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Good parents know why!
Why?
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How to Inspire Your Customers to Buy Almost Everything You Offer
Geoff McDonald @IdeasMarketing #ideaslunch
Part 6
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Less features, more expensive, 60% market share : Why?
Apple iPod
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Why?
Geoff McDonald @IdeasMarketing #ideaslunch
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WHAT Selling : Ways We Manipulate People to Buy
Peer PressurePromotionAspiration
NoveltyPriceFear
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Buying WHY versus buying WHAT
Manipulate Transact
Short
InspireLoyalty
Long
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We don’t buy product features
Feeling Clean
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Apple don’t sell computers!
1984
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Computer companies don’t make phones
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Stuck in the what, stuck in the past
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People buy why you do it
GeoffMcDonald.com/blog
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?Geoff McDonald @IdeasMarketing #ideaslunch
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What’s Next?Part 7
Geoff McDonald @IdeasMarketing #ideaslunch
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See the TED Video!
Buy the book!
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ManifestoCreate Your WHY
What horse are you riding into town on?
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Invite Yourself : IdeasMarketing.com.au/Webinars
Next YearNext Webinar
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Melbourne • Thursday 1st December • 8:30am - 5:00pm
The Seminar Sandwich
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Melbourne • Thursday 1st December • 8:30am - 5:00pm
3 Events in One Day
Ideas LunchManifesto 2012 Game
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Melbourne • Thursday 1st December • 8:30am - 11:30am
The Seminar Sandwich
Manifesto : Create Your WHY
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Melbourne • Thursday 1st December • 12:00pm - 1:30pm
The Seminar Sandwich
Couple on the Run : WHY, HOW, WHAT
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Melbourne • Thursday 1st December • 2:00pm - 5:00pm
The Seminar Sandwich
2012 Game : Create your HOW and WHAT
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Melbourne • Thursday 1st December • 8:30am - 5:00pm
$40 Lunch
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Melbourne • Thursday 1st December • 8:30am - 5:00pm
$40 Lunch
$100 Seminar
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Melbourne • Thursday 1st December • 8:30am - 5:00pm
$40 Lunch
$100 Seminar
$120 Seminar + LunchSave $20
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Melbourne • Thursday 1st December • 8:30am - 5:00pm
$40 Lunch
$100 Seminar
$120 Seminar + Lunch
$160 2xSeminars + Lunch
Save $20
Save $80
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Register : IdeasMarketing.com.au/workshops
The Seminar Sandwich
Ideas LunchManifesto 2012 Game
1010 20
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Be kind to yourself. Just notice.
Reflect
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What’s your life NOT about?