COMPETITIVE EVENTS JUDGE

INSPIRE. EDUCATE. GUIDE.

MAKE A DIFFERENCE. VOLUNTEER AS A

EMERGING LEADERS AND ENTREPRENEURS

Dear Business Professional,

You have a unique opportunity to volunteer and positively influence the future of 4,000 high school students from across the state of

Texas. Texas DECA is inviting 350 business professionals to judge and evaluate student presentations at the 2018 Texas Career

Development Conference in Dallas. Conference attendees will present either a prepared business plan, research project, or sales

presentation or take part in an interactive role play as they work to solve a current business situation.

You, along with your colleagues, are in the perfect position to use your experience and knowledge of the working world to provide

constructive feedback to DECA’s career-oriented students. I strongly urge you to participate in this fun and worthwhile opportunity.

More information about DECA and serving as a judge can be found in this packet.

Interacting with DECA members at the Texas Career Development Conference is a rewarding and exciting experience which embraces

the ideals of corporate social responsibility encouraged by businesses. Register to serve as a judge by visiting

www.texasdeca.org/judge or by contacting me at the email listed below. Your time and expertise will impact thousands of emerging

leaders and entrepreneurs in marketing, finance, hospitality and management.

Regards,

Joshua Shankle, Executive Director

Texas DECA

shankle@texasdeca.org

Greetings!

February 20-22, 2018 | Dallas, TX | Sheraton Downtown DallasTEXAS CAREER DEVELOPMENT CONFERENCE

WEDNESDAY, FEBRUARY 21, 2018WINNERS ADVANCE TO THEINTERNATIONAL CAREER

DEVELOPMENT CONFERENCE350 Volunteers needed to judgemore than 4,000 students April 21-24, 2018 | Atlanta, Georgia

WHERE DO YOU FIT IN?

Each DECA member will present their case study solutions,business plans or projects to judges in their respectiveareas of competition hoping to make a lasting impression.As a judge you’ll evaluate innovative ideas from forwardthinking DECA members while expanding your professionalnetwork and impacting the lives of our future – all in aday’s work.

PRESENT

While in Dallas, DECA members will be given a case studythat requires them, as a team or individually, to quicklysolve a problem. DECA members participating in writtenevents will prepare to deliver their presentations that theyhave been perfecting for nearly six months.

PREPARE

LEARNMore than 200,000 members are in high school and college classrooms studying marketing, entrepreneurship,finance, hospitality and management. DECA brings theirlearning to life by allowing them to apply their knowledgein realistic business scenarios. Top performing membersfrom local and district qualifying rounds will travel toDallas to compete at DECA’s state level of competition.

DECA members anxiously wait to hear if their name iscalled as a state winner in their competitive event duringour high-energy grand awards session. Winners advanceand are given the opportunity to compete at theInternational Career Development Conference that willbe held in Atlanta, Georgia in April.

WIN

FREQUENTLY ASKED QUESTIONSWHAT IS DECA?DECA is a Career and Technical Student Organization (CTSO) that focuses on o�eringco-curricular programs to high school students across the globe. DECA’s mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. DECA’s Comprehensive Learning Program aspires to integrate into classroom instruction, apply learning, connect to business and promote competition.

Students will take part in one of 50 di�erent competitive events. Categories range fromAutomotive Services Marketing to Human Resources Management to Travel & Tourism.The events focus around marketing, finance, hospitality, management and entrepreneurship.

No, DECA has local chapters in all 50 states, as well as 9 countries across the globe. Each state/provincial association sends their top performing students to compete annuallyat the International Career Development Conference. In 2016-2017, Texas DECA was thelargest association in the world with 14,420 members.

A number of our events require participation from 7:00 am - 5:00 pm. However, someevents run either only in the morning or only in the afternoon. A breakdown of the timesneeded for each event are detailed in this packet. It is imperative that you are able to stayfor the duration of your competitive event. Volunteers will receive breakfast and/or lunch as detailed, complimentary parking, and a thank you gift.

Yes! There are two ways for your company to sponsor a competitive event: 1) Provide 9 volunteers to serve as judges for that competitive event OR 2) Sponsor a competitive event by paying the $500 sponsorship feeAdditional sponsorship opportunities are available by visiting www.texasdeca.org/partner.

Volunteers must be at least 21 years of age and have experience in the field(s) of marketing,management, entrepreneurship, sales, hospitality, travel and tourism, human resources,finance, accounting or retailing.

Yes. There will be a judge training session upon arrival at the conference, as well asmaterials sent via email in advance. A DECA advisor and/or conference sta� will be availableduring the competition to answer any questions you may have throughout the day.

There are three ways to register: 1) Register at www.texasdeca.org/judge 2) Sponsor a Competitive Event 3) Email Josh Shankle, Executive Director of Texas DECA at shankle@texasdeca.org

Q:

IS DECA ONLY IN TEXAS?Q:

WHAT IS THE TIME COMMITMENT?Q:

CAN MY COMPANY SPONSOR A COMPETITIVE EVENT?Q:

IS TRAINING PROVIDED?Q:

HOW DO I REGISTER TO BE A COMPETITIVE EVENTS JUDGE?Q:

Q: WHAT EVENTS WILL THE STUDENTS BE COMPETINGIN AT THIS CONFERENCE?

Q: WHO IS ELIGIBLE TO SERVE AS A COMPETITIVEEVENTS JUDGE?

2017 - 2018 COMPETITIVE EVENTSROLE PLAY EVENTS

THE 2017 - 18 ROLE PLAY EVENTS:

These events involve role plays, where you, as the judge, will interact with the student(s) in a business scenario. Judges are needed from 7:00 am – 12:30 pm on Wednesday, February 21, 2018 unless otherwise noted.

Accounting Applications

Apparel and Accessories Marketing

Automotive Services Marketing

Business Finance

Business Law & Ethics (Team)

Business Services Marketing

Buying & Merchandising (Team)

Entrepreneurship

Entrepreneurship (Team)

Financial Services (Team)

Food Marketing

Hospitality Services (Team)**Judges Needed From 12:00 PM – 4:30 PM**

Hotel & Lodging Management

Human Resource Management

Marketing Communications

Marketing Management (Team)**Judges Needed From 12:00 PM – 4:30 PM**

Personal Financial Literacy

Principles of Business Management & Admin

Principles of Finance

Principles of Hospitality

Principles of Marketing

Quick Serve Restaurant Management

Restaurant & Food Service Management

Retail Merchandising

Sports & Entertainment Marketing

Sports & Entertainment Marketing (Team)**Judges Needed From 12:00 PM – 4:30 PM**

Travel & Tourism (Team)**Judges Needed From 12:00 PM – 4:30 PM**

2017 - 2018 COMPETITIVE EVENTSPROFESSIONAL SELLING EVENTS

THE 2017 - 18 PROFESSIONAL SELLING EVENTS/TOPICS:

These events involve presentations, where you, as the judge, will interact with the student(s) as part of a sales pitch or consultation. The topics and events are outlined below. Judges are needed at the times listed for each respective event.

Financial Consulting**Judges Needed on Wednesday, February 21, 2018

From 7:00 AM – 12:30 PM**

Students will assume the role of a financial consultant. A recent collegegraduate has scheduled a meeting with you because he/she is interested in

investing in a retirement plan. The college graduate would like you to make recommendationsthat will have the most positive financial impact. The college graduate

is interested in how much to save, retirement plans available and how long to save.

Hospitality and Tourism Professional Selling**Judges Needed on Wednesday, February 21, 2018

From 12:00 PM – 4:30 PM**

Students will assume the role of a catering sales manager for a hotel.A potential client is interested in holding a three-day conference for 750 attendees

at the hotel and is meeting with you to determine unique and creativecatering options. Each conference attendee’s registration includes two breaks, a seated

dinner, a reception and two lunches during the three-day conference.

Professional Selling**Judges Needed on Wednesday, February 21, 2018

From 12:00 PM – 4:30 PM**

Students will assume the role of a sales representative of a virtual realitytechnologies firm. A human resources director of a major company has scheduleda meeting with you because he/she is interested in using virtual reality technology

to create a training experience for the company’s employees. The human resources directorwants to learn how your firm’s products will be beneficial to training the

company’s employees.

2017 - 2018 COMPETITIVE EVENTSWRITTEN/PREPARED EVENTS

THE 2017 - 18 WRITTEN/PREPARED EVENTS:

These categories are projects that students have prepared throughout the year on a variety of topics. You will review and evaluate written projects and/or oral presentations based o� of pre-determined rubrics. Judges are needed from 7:00 am – 4:30 pm on Wednesday, February 21, 2018.

Operations ResearchThe 2018 topic for each career category is the development or

enhancement of a customer experience management strategy. Participants willcollaborate with a local business or organization to analyze current

customer experience management strategies and then present a plan to improve the customerexperience within the business or organization. The career categories include:

Buying & MerchandisingBusiness ServicesFinancial Services

Hospitality & TourismSports & Entertainment

EntrepreneurshipThe Innovation Plan involves the idea generation and opportunity

recognition needed to take advantage of market opportunities to introduce a new business, product or service. Any type of business, product or service may be used.

The Start-Up Business Plan involves the development of a proposal to form a business. Any type of business may be used.

The Independent Business Plan involves the development of a comprehensive proposal to start a new business. Any type of business may be used.

The International Business Plan involves the development of aproposal to start a new business venture in an international setting. It may be a new business

or a new product or service of an existing business. Any type of business may be used.

The Business Growth Plan involves strategy development needed to grow an existing business owned by a current DECA member. Options may include franchising,

expanding into new markets, opening a second location, licensing agreements, merging withor acquiring another business, diversifying product lines, forming strategic

alliances with other businesses, expanding to the internet, etc.

The Franchise Business Plan involves the development of a comprehensive business plan proposal to buy into an existing franchise.

2017 - 2018 COMPETITIVE EVENTSWRITTEN/PREPARED EVENTS

THE 2017 - 18 WRITTEN/PREPARED EVENTS:

These categories are projects that students have prepared throughout the year on a variety of topics. You will review and evaluate written projects and/or oral presentations based o� of pre-determined rubrics. Judges are needed from 7:00 am – 4:30 pm on Wednesday, February 21, 2018.

Chapter Team EventsThese events have members of the chapter (school) reflect on the year’s activities in a

variety of categories. They will assess their marketing strategy, task management, performance, and brainstorm strategies for future project improvements. These events include:

Community Service ProjectCreative Marketing Project

Entrepreneurship Promotion ProjectFinancial Literacy Promotion Project

Learn & Earn ProjectPublic Relations Project

Marketing Representative EventsThe Advertising Campaign provides an opportunity for the participants to

demonstrate promotional knowledge and skills needed by managementpersonnel. Participants in the Advertising Campaign Event will

develop an advertising campaign of any length for a real product, service,company or business.

The Fashion Merchandising Promotion Plan provides an opportunity for the participants to demonstrate promotional knowledge and skillsneeded by management personnel. Participants in the Fashion

Merchandising Promotion Plan will develop a seasonal sales promotion plan,using apparel and accessory items only, for a retail store.

The Sports and Entertainment Promotion Plan provides an opportunity for theparticipants to demonstrate promotional knowledge and skills needed by management

personnel. Participants in the Sports and EntertainmentPromotion Plan will develop a seasonal sales promotion plan for a

sports and/or entertainment company.

JUDGE REGISTRATION FORM

DECA’s Texas State Career Development Conference 2018All events take place at the Sheraton Downtown Dallas, Dallas, Texas

MR/MS & NAME:

TITLE/POSITION:

WORK PHONE:

CELL PHONE:

COMPANY:

EMAIL ADDRESS:

SEND THIS FORM TO:Josh Shankle, Texas DECA Executive Director

Shankle@texasdeca.org Texas DECA, P.O. Box 164908, Fort Worth, TX 76161

817-480-9628

JUDGE REGISTRATION/BREAKFASTSheraton Downtown Dallas Hotel, Dallas, Texas

Room: Lone Star Promenade | 7:00 am - 7:45 am

SERIES EVENTS8:00 am - 12:30 pm Judging TEAM EVENTS

PROFESSIONAL SELLING & CONSULTING

PRINCIPLES EVENTS8:00 am - 12:30 pm JudgingPrinciples of Business Mgmt. & Admin.Principles of FinancePrinciples of Hospitality & TourismPrinciples of Marketing

Financial Consulting 8:00 am - 12:00 pm Judging

Hospitality & Tourism Professional Selling 12:00 pm - 4:30 pm Judging

Professional Selling 12:00 pm - 4:30 pm Judging

Business Law & Ethics 8:00 am - 12:00 pm Judging

Buying & Merchandising 8:00 am - 12:00 pm Judging

Entrepreneurship 8:00 am - 12:00 pm Judging

Financial Services 8:00 am - 12:00 pm Judging

Hospitality Services 12:00 pm - 4:30 pm Judging

Marketing Communications 12:00 pm - 4:30 pm Judging

Sports & Entertainment Marketing 12:00 pm - 4:30 pm Judging

Travel & Tourism 12:00 pm - 4:30 pm Judging

Accounting ApplicationsApparel & Accessories MarketingAutomotive Services MarketingBusiness FinanceBusiness Services MarketingEntrepreneurshipFood MarketingHotel & Lodging ManagementHuman Resources ManagementMarketing CommunicationsQuick Serve Restaurant ManagementRestaurant & Food Service Mgmt.Retail MerchandisingSports & Entertainment MarketingPersonal Financial Literacy

SEND THIS FORM TO:Josh Shankle, Texas DECA Executive Director

Shankle@texasdeca.org Texas DECA, P.O. Box 164908, Fort Worth, TX 76161

817-480-9628

JUDGE REGISTRATION FORM

DECA’s Texas State Career Development Conference 2018All events take place at the Sheraton Downtown Dallas, Dallas, Texas

MR/MS & NAME:

TITLE/POSITION:

WORK PHONE:

CELL PHONE:

COMPANY:

EMAIL ADDRESS:

JUDGE REGISTRATION/BREAKFASTSheraton Downtown Dallas Hotel, Dallas, Texas

Room: Lone Star Promenade | 7:00 am - 7:45 am

BUSINESS MANAGEMENT & ENTREPRENEURSHIP,CHAPTER/TEAM & BUSINESS OPERATIONS RESEARCH

8:00 am - 12:30 pm Reading of Events/Lunch1:00 pm - 4:30 pm Presentation Times

Business Services Operations ResearchBuying & Merchandising Operations ResearchFinance Operations EventHospitality and Tourism Operations ResearchSports & Entertainment Operations ResearchCommunity Service ProjectCreative Marketing ProjectEntrepreneurship Promotion ProjectFinancial Literacy Promotion ProjectLearn and Earn ProjectPublic Relations ProjectInnovation PlanStart-Up Business PlanFranchise Business PlanIndependent Business PlanBusiness Growth PlanInternational Business PlanAdvertising CampaignFashion Merchandising Promotion PlanSports & Entertainment Promotion Plan

COMPETITIVE EVENT SPONSORSHIP FORMCOMPANY NAME:

CONTACT NAME:

CONTACT NUMBER:

CONTACT EMAIL ADDRESS:

Note that we will attempt to pair you up with your desired event, based on availabilityof sponsorship opportunity.

COMPETITIVE EVENT SPONSORSHIP

FIRST EVENT CHOICE:

SECOND EVENT CHOICE:

SEND THIS FORM TO:Josh Shankle, Texas DECA Executive Director

Shankle@texasdeca.org Texas DECA, P.O. Box 164908, Fort Worth, TX 76161

817-480-9628

*Individual Judges can sign-up by visiting www.texasdeca.org/judge ** To sponsor multiple events, please complete one form for each event.

JUDGE’S INFORMATION

NAME EMAIL ADDRESS CONTACT NUMBER