Inspirational Music & Brand Partnerships –

AIR FRANCE MUSIC ‘THE SHUFFLE SONG’

The birth of Air France Music

Translate Air France values into a music identity: :• Playlists before takeoff and after landing• Playlists for Air France Radio

=> Very positive feedback

On Board: “Make the sky the best place on earth”

• Develop long term relationship with clients and extend the Air France experience to earth

• Appeal to a younger target audience (15/34) – clients of tomorrow

• Air France as a modern, engaging and relevant brand

Objectives Air France Music March 2010

A TV ad sync with The Chemical Brothers At first

What is Air France Music today?

Special collaborations with internationally known French artists throughout the year

Online: bringing to life Air France’s musical identity and the spirit of the brand by providing

content

On Board : Create a unique environment - “Make the sky the

best place on earth”  

The Keren Ann Case – ‘The Shuffle Song’ May 11th – May 31st 2011

Album release date: February 28th, 2011

Create an original song: “The Shuffle Song”

60 pieces of songs available

20 736 possible combinations

International & French Press

Results : Facts and FiguresThe Shuffle Song with Keren Ann

French & International Press:

+ 100 articles

Air France Music

+ 45 000 on Facebook

500 versions created

40 840 plays of the songs

Keren Ann

+ 20% on Facebook

Facilitated international export• Digital sales USA (50% of

total)• Concert in LA• Concert Lincoln Center, NY –

February 1st 2012

Questions?

International & French Press

Annexes

Annexes

Annexes