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My Inspiration Jordan Welsford Friday, 14 November 2014

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My InspirationJordan Welsford

Friday, 14 November 2014

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James ArthurJames Arthur is a well known music star within the music industry. This is mainly because of his appearance which he made on X Factor and won in 2012. From there, he flourished and became a popular music artist of which he is today. He is a British singer and musician who focuses his work around a pop/ rock genre. His new single was a huge hot from the final of the X Factor and went straight to number one in the UK singles chart. He sold over 1.5 million copies of the single in the UK and over 2.5 million copies worldwide. I think this was particularly key to the expansion of his career because it enabled him to gain UK fans aswell as international fans.

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Personal From a personal perspective, I have a strong liking to the music of James Arthur. This was one of the main aspects which made me decide on a song to use for my video. I particularly like his music because of the originality of his voice and style. Initially, I decided on using a grime song by Devlin. However, I altered it to ‘Recovery’ by James Arthur simply because I thought that I had a better idea for this type of video. I also found that I took more of a liking to this song which would allow me to enjoy the production and creating of the video more.

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‘Fire in the booth’In my research into grime music videos (initial idea) I found some interesting freestyle videos also known as ‘Fire in the booth’. This is where rap/hip hop artists freestyle lyrics in a live studio. A video is created along with the freestyle and they're a large number of grime ad rap artists which have featured in these videos. I was particularly inspired by this and it allowed me to decide on using a similar concept within my final music video. I would use close ups of the actor lip syncing into the microphone to show the emotion of the actors face which would give the viewer more of a understanding of the mood.

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Images of ‘Fire in the booth’

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Characteristics of depressionIn the modern world, I have found that depression is a state of mind where by you see everything in a negative light. Depression affects people in different ways. For example, it can cause anxiety, frustration and paranoia for some, however it can affect others in extreme ways such as suicidal thoughts.

Depression can occur over weeks and months depending upon the severity. It is completely different to feeling down for a few days, and can be caused by a number of different elements. This can be a series of events which go against someone. Bullying is a regular process which causes depression, especially to young people.

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Stats on depression These are some statistics on depression. I have found a variety of stats based on gender, ethnicity and age. These stats give me a better indication of what sort of audience will me attracted to my theme for my music video. People that suffer from depression will be able to relate themselves to my video. Also, using these statistics, I could create a heavily defined target audience which will enable me to use specific conventions to make a successful music video.

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How did depression attract me I am currently living in a world in which depression is a fairly big issue which people go through. I read newspapers, online articles and books about depression. I believe that some of the stories shared by others in newspapers are outrageous. Some cases of severe depression lead to unplanned outcomes that can be fatal. I think this is a serious issue which is affecting a number of people that should be addressed. I also have had a personal experience of depression at a young age. This was an awful time for me.

Because of these reasons, I have decided to use a video which is based around this theme. In particular, I think the personal experience and the passion I have about the subject matter will enable me to illustrate a clear understanding of what it is like.

Friday, 14 November 2014