INSITITUTIONS

PUBLISHER OF CHRISTIANITY TODAY INTERNATIONAL

Christianity Today is a magazine which challenges the real word dilemmas was founded in 1956. The publisher of the magazine is Keith Stonehocker. The magazine is a non- profit media ministry.

The CEO of the company. Christianity Today International is Harold. B Smith

But they are also an international publishing company which has 6 print publications and several digital only publications.

DISTRIBUTION Many Magazines distribute magazine through:• Subscription the can subscribe via: Post/ mail Internet: E. subscription• Shops • Stores • Online

Numerous major magazines have taken to the use of distribution due to the target audience which they are trying to engage with their audience and target them through different advertising.

MY INSTITUTION

Considering the research that I have undertaken, it shown certain elements which need to be addressed which are: Size of my target audience The interest of target audience Convince of where they would see the magazine

Result : Because my target audience is in a niche market and my audience is mainly youth/ young adults who are interested in gospel music; due to theses facts I will distribute my magazine through : Churches Subscription via Email/ InternetI have chosen theses displays of distribution because they are a mixture of simplistic/ old fashioned way of reaching out to my target audience whilst using the modernised version of the internet.

Publisher :Whilst looking at the research to do with the publisher, I considered whether to use the same publisher because of the popularity of having 6 publications will cause an attraction. However because the magazines which are publicised with an older audience. Suggesting that making a new publication which is target at the older audience can show the deferral in between my target audience. As a result I have chosen to follow the publication because of it popularity and due to their use of distribution. Also because they my magazine will be the first youth publication which will attract their original audience to and invite others aswell.