Hello Karen Chui

Senior Creative Director

We need to be digital. Because everybody and their cats are online.

Touchpoint anxiety

The fear of missing out

1. Lack of consideration of human behaviour

We do everything online. Shouldn’t we be familiar with it?

1. Lack of consideration of human behaviour

2. Most popular channels = the right channel to use

1. Lack of consideration of human behaviour

2. Most popular channels = the right channel to use

3. Marketers being greedy

1. Lack of consideration of human behaviour

2. Most popular channels = the right channel to use

Marketers being greedy

4. Egos got in the way

Brand masturbation

It’s like dating.

ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME…

Be brave. Do not fear.

Say no. Do not fear. Be brave. Ask questions.

Focus on people. Not their devices.

Surprise & delight. Surprise & delight. Create desire

Be helpful. Create needs

Don’t be greedy.

Be diligent. Do your homework.

Be extraordinary. Let creative lead.

Talk to us – Contact Peter Sun VP, Brand Marketing Peter_Sun@jackmorton.com +1.212.401.7015

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About Jack Morton

We’re a global brand experience

agency. We generate breakthrough

ideas, connecting brands and

people through experiences that

transform business. Our portfolio of

award-winning work spans 75 years

across event marketing, sponsorship

marketing, promotion and activation,

experience strategy, employee

engagement, digital, social, and

mobile. Ranked at the top of our field,

Jack Morton is part of the Interpublic

Group of Companies, Inc. (NYSE: IPG).

© Jack Morton Worldwide 2015