Insights into what you need to know about TODAY’S...
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CIO has the unique ability to provide insight into a CIO’s priorities, their challenges and their ever evolving role to help you effectively reach your target customers and prospects. CIO.com Monthly Traffic: 4.4 MILLION Page Views 1 MILLION Unique Visitors CIO.com visitor’s purchase authority: $287 Million average IT budget 76% involved in the IT purchase process. Actionable Results: 94% of readers take one or more actions as a result of seeing an ad in CIO magazine. 87% of CIO event attendees plan to, or are considering, following up with a sponsor. 84% have taken any action as a result of visiting CIO.com. CIO reaches CIOs. On average, CIOs have a household income of $140,000 48% of CIOs have completed a Master’s degree or higher. Male Female 43% of enterprise CIOs report to the CEO. 5 YEARS, 9 MONTHS Tenure of CIO at all-time high. 66% of Heads of IT hold a seat on the Executive Committee. 53% of CIOs are responsible for one or more non-IT areas of the business. Type of Role CIOs see themselves in: The median age of CIOs is 50 years old. 19% BUSINESS STRATEGIC 25% FUNCTIONAL 56% TRANSFORMATIONAL 68% of the total dollars invested in tech is directly controlled by IT (now and in the next 3 years) Other groups that currently also have budget for tech investments: 36% of CIOs view CMOs most often as consultants who evaluate and advise. CMOs are split when it comes to how they characterize CIOs: see CIOs as strategic advisors who proactively identify business need and make recommendations. see CIOs as consultants who evaluate and advise. 86% of Heads of IT registered online to receive tech solution content in the past 6 months. The average ITDM needs to consume 5 pieces of content before they are ready to speak with a sales representative. 60% consume at least 2 pieces of content. 37% of CIOs use a personal email when registering for content. (Higher than mid-level IT, IT pros and LOB). 42% of Heads of IT notice/appreciate vendor related content sent to them based on a previous download. On average, CIOs download 8 informational assets during the purchase process: 4 of those assets were produced by the vendor they ultimately selected. CIOs want to be contacted 5 days after they have consumed the proper amount of content. Contact outside of desired timeframe is worse than no contact at all. 70% of CIOs say contact outside the desired timeframe decreases likelihood to purchase. 82% of CIOs say they are more likely to purchase a product if the sales rep is highly knowledgeable about the product and able to answer questions. 64% who say no contact at all decreases likelihood to purchase. 30% of Heads of IT are actively researching SDN. Media/Collaboration are of greatest new interest: 50% are actively researching Server virtualization tops the implementation phase: 68% are in production either in their BI or enterprise-wide. Investment increases go to “edge” technologies: Qualified Circulation: 140,000 CIO’s Organization Structure: 69% - Centralized CIO controls centralized IT assets/budgets. 24% - Federated Some decisions and budget are centralized, but other choices and assets are distributed. 7% - Decentralized Each IT business unit is fully independent when it comes to projects and budgets. CIOs say the #1 way to achieve all strategic business objectives is to increase the degree of interaction between IT and end/external customers. Mobility - 52% expect to complete projects in the next year. BI - 47% expect to complete projects in the next year. Within 3-5 years, CIOs aspire to spend their time on more strategic activities: Mobility and BI are top priorities: 54% Driving Business Innovation 45% Developing and refining business strategy 41% Identifying opportunities for competitive differentiation Cloud has the MOST profound effect on the CIO’s future role. 71% of IT steering committees are comprised of CIOs. 54% say IT Executive sign off is required on all IT ex- penditures. Heads of IT keep up-to-date with New Technology using these top sources: THE IT PURCHASE PROCESS of CIOs lead the approval stage. of CIOs determine the business need stage. 71% 78% 5. Technology Vendors 4. Technology Publications 2. Peers 1. Technology Content Sites 3. Search Engines Insights into what you need to know about TODAY’S CIO
Transcript of Insights into what you need to know about TODAY’S...
CIO has the unique ability to provide insight into a CIO’s priorities, their challenges and their ever evolving role to help you effectively reach your target customers and prospects.
CIO.com Monthly Traffic:4.4 MILLION Page Views1 MILLION Unique Visitors
CIO.com visitor’s purchase authority:$287 Million average IT budget76% involved in the IT purchase process.
Actionable Results:
94% of readers take one or more actions as a
result of seeing an ad in CIO magazine.
87% of CIO event attendees plan to, or are considering, following up
with a sponsor.
84% have taken any action as a result of visiting
CIO.com.
CIO reaches CIOs.
On average, CIOs have a household income of
$140,00048% of CIOs have completed a Master’s degree or higher.
Male
Female
43% of enterprise CIOs report to the CEO.
5 YEARS, 9 MONTHSTenure of CIO at all-time high.
66% of Heads of IT hold a seat on the Executive Committee.
53% of CIOs are responsible for one or more non-IT areas of the business.
Type of Role CIOs see themselves in:
The median age of CIOs is 50 years old.
19%BUSINESS STRATEGIC
25%FUNCTIONAL
56%TRANSFORMATIONAL
68% of the total dollars invested in tech is directly controlled by IT (now and in the next 3 years)
Other groups that currently also have budget for tech investments:
36% of CIOs view CMOs most often as consultants who evaluate and advise.
CMOs are split when it comes to how they characterize CIOs:
see CIOs as strategic advisors who proactively identify business need and make recommendations.
see CIOs as consultants who
evaluate and advise.
86% of Heads of IT registered online to receive tech solution content in the past 6 months.
The average ITDM needs to consume 5 pieces of content before they are ready to speak with a sales representative.
60% consume at least 2 pieces of content.
37% of CIOs use a personal email when registering for content. (Higher than mid-level IT, IT pros and LOB).
42% of Heads of IT notice/appreciate vendor related content sent to them based on a previous download.
On average, CIOs download 8 informational assets during the purchase process:
4 of those assets were produced by the vendor they ultimately selected.
CIOs want to be contacted 5 days after they have consumed the proper amount of content.
Contact outside of desired timeframe is worse than no contact at all.
70% of CIOs say contact outside the desired timeframe decreases likelihood to purchase.
82% of CIOs say they are more likely to purchase a product if the sales rep is highly knowledgeable about the product and able to answer questions.
64% who say no contact at all decreases likelihood to purchase.
30% of Heads of IT are actively researching SDN.
Media/Collaboration are of greatest new interest: 50% are actively researching
Server virtualization tops the implementation phase:68% are in production either in their BI or enterprise-wide.
Investment increases go to “edge” technologies:
Qualified Circulation: 140,000
CIO’s Organization Structure:69% - CentralizedCIO controls centralized IT assets/budgets. 24% - FederatedSome decisions and budget are centralized, but other choices and assets are distributed. 7% - DecentralizedEach IT business unit is fully independent when it comes to projects and budgets.
CIOs say the #1 way to achieve all strategic business objectives is to increase the degree of interaction between IT and end/external customers.
Mobility - 52% expect to complete projects in the next year.
BI - 47% expect to complete projects in the next year.
Within 3-5 years, CIOs aspire to spend their time on more strategic activities:
Mobility and BI are top priorities:
54% Driving Business
Innovation45%
Developing and refining
business strategy
41%Identifying
opportunities for competitive
differentiation
Cloud has the MOST profound effect on the CIO’s future role.
71% of IT steering committees are comprised of CIOs.
54% say IT Executive sign off is required on all IT ex-penditures.
Heads of IT keep up-to-date with New Technology using these top sources:
THE ITPURCHASE PROCESS
of CIOs lead the approval stage.
of CIOs determine the business need
stage.
71%78%
5. Technology Vendors
4. Technology Publications
2. Peers
1. Technology Content Sites
3. Search Engines
Insights into what you need to know about
TODAY’S CIO
