Insights into local social media in Putney SW15
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Transcript of Insights into local social media in Putney SW15
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Putney Social Media Insights by @GraffORM
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History - Putney becomes Social...
● 2009 Daniel Doherty started Facebook Page for Putney
● 2009 monitoring Twitter for people mentioning ‘Putney’ Answering questions & sharing the best information as @PutneyProperty
● 2011 Dave Roberts @FirstPresence joins as admin of Putney Facebook page
● 2012 @PutneySocial was created on Twitter
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Local Conversations Matter
Listening online (everyday) since 2009
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Recent History
2013 - Was a big year for us
• Jan www.putneysocial.co.uk was born
• May Employed Mark & Lauren
• Sept Added functionality and improved www.Putneysocial.co.uk
• Nov Highly commended “Commitment To The Community”
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Passion Project
We run Putney Social because we are passionate about SW15 and want to help people find the best things going on locally.
Warning ⇒ It can take up a lot of time!
Wouldn’t it be great to know the top influencers in Putney? (without spending 5 years listening!)
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15 Most Connected Putney Tweeters
www.bit.ly/putneytweeters
Tip: click & follow
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Social Currency
• Images and videos are the currency of the web with much higher user interaction rate compared to plain text.
• Our experience is that visual assets engage people the most.
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What results do you want from social media?
Getting your message in front of local people at the right time.
Ultimately to succeed in business
• More customers = more business(It’s not about being on EVERY social network!)
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What do people want from Social media?
We think it’s DEALS and great EVENTS
• Create a compelling deal or special offer.
• Put on an event that people want to attend.
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Our Reach on Facebook can help YOU!
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The Putney Social Team
Daniel DohertyGraffORM
Dave RobertsFirst Presence
Mark Haynes
With special thanks to Katalyst TV
Lauren Charge
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What can Putney Social do to help YOU?
● If you run events share them on our calendar● Photographer - share your work on Facebook page ● Florist - promote Valentines day deals● Restaurants can offer meal promotions
1. Tweet @PutneySocial and use #Deals and we’ll share2. Or post to offers on the Putney Facebook Page
Any questions? Email [email protected]