Insights from Lisa Cron, Story Consultant and instructor at UCLA
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Transcript of Insights from Lisa Cron, Story Consultant and instructor at UCLA
![Page 1: Insights from Lisa Cron, Story Consultant and instructor at UCLA](https://reader033.fdocuments.in/reader033/viewer/2022051816/5463b0d8b4af9f533f8b465e/html5/thumbnails/1.jpg)
10 Inspirational Moments from LISA CRON
PRESENTS
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Story Consultant and Instructor At UCLA
Extension Writers’ program
Author of Wired for Story: The
Writer’s Guide to Using Brain
Science to Hook Readers from
the Very First Sentence
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1. Story is what makes us human - WE’RE WIRED TO TAKE INFORMATION IN
THROUGH STORIES
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2. Story is how someone changes as a result of trying to achieve WHAT TURNS OUT TO BE
A DIFFICULT GOAL
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3. Stories should always answer the question -
HOW IS THIS GOING TO HELP OR HURT ME?
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4. Story is always about our human challenge and struggle… IT HELPS ZERO IN ON
WHAT WE NEED TO CHANGE INTERNALLY
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5. A ‘good’ story: 1. ISN’T ALL THAT IT SEEMS
2. HAS A PATTERN THAT HAS BEEN BROKEN
3. NEEDS SOMETHING TO HAPPEN TO FIX IT
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6. Every decision we make is emotional - STORIES TRIGGER
THAT EMOTION
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7. Hope is the emotion that you
ALWAYS WANT TO
LEAVE WITH PEOPLE
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8. Answer these four questions to write an effective story:
1. Who’s your audience and how do they see the world?
2. What action do you want them to take?
3. Why aren’t they doing it now?
4. What do they need to overcome their fear?
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9. To be believable, LET YOUR STORY
MAKE YOU SEEM VULNERABLE
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10. ere’s no writing - THERE’S ONLY REWRITING
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Everybody feels like they’re faking it!
BEST ADVICE
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