Insight & Solving Design Problem with Design Sprint Method

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Insight & Solving Design Problem with Design Sprint Method Devara Udayana UI/UX Designer for GITS ID Google Business Group - Bandung April 1st, 2016

Transcript of Insight & Solving Design Problem with Design Sprint Method

Insight & Solving Design Problemwith Design Sprint Method

Devara Udayana UI/UX Designer for GITS ID

Google Business Group - Bandung April 1st, 2016

Growth into million user

Growth into million user

Tiket Apps - Before last minute hotels feature is added

Tiket apps - after added new feature

The first question is why ?

What is their reason ?

Why the hotel sales not as good as the others sales (plane, trains) ?

The second question is how ?

How we differentiate it with other competitor ?

Design Sprint

Dig into design problems through research, competitive review, and strategy exercise

Rapidly develop as many solutions as possible

Build something quick & dirty that can be shown to users

Showing of prototype to user/stakeholder/outside team

Define your limitation of the products

Choose the best ideas and hammer out user story

Let’s sprint for next 2.5 hrs

Team up ! (Up to 5 People)

Choose your Sprint Master

Key Challenge

Lead the team Project manage

Understand UX methods

Set the GoalExample : Design a feature that Riders can use to track their activity while driving a motorcycle, showing off their activity to their club and social media

Set the Situation/ContextExample : Indro warkop is a petrolhead that love his harleys. he always do some touring with his club. he has a troublesome while touring, he want to know where is the nearest gas station, what’s near etc…

Set the ChallengeExample : How might we (HMW) deliver this feature on phase 1 launch ?

Set the DeliverableExample : Interactive mockup

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UNDERSTAND

2 3 4 5

15 min

Method : 360o Lightning talks

Define user needs, their business goals, and how their technology capacities

6

15 min

Method : Competitive overview

Try to look your competitor,analyse the pros and cons

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UNDERSTAND

2 3 4 5 6

10 min

Method : Summarize the learnings & the ideas

Vote the 1 or 2 best ideas, the ones that bringthe most insight and should be pursued

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UNDERSTAND

2 3 4 5 6

5 min

Method : User journey

Discovery First time use Return use Expert use

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UNDERSTAND

2 3 4 5 6

DEFINE

5 min

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UNDERSTAND

2 3 4 5 6

DEFINE

Method : Design Principle

Easy to learn Easy Helpful Fun to use

5 min

1

UNDERSTAND

2 3 4 5 6

DEFINE

Method : First tweet

“My Ride, My Journey Partner”

5 min

1

UNDERSTAND

2 3 4 5 6

DEFINE DIVERGE

Method : Crazy eights

OMG ~ So wow

5 min

1

UNDERSTAND

2 3 4 5 6

DEFINE DIVERGE

Method : One Big Idea

Need more detail !

5 min

1

UNDERSTAND

2 3 4 5 6

DEFINE DIVERGE

Method : Story board

Try to imagine comic strip

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UNDERSTAND

2 3 4 5 6

DEFINE DIVERGE DECIDE

Method : Zen Voting

Reviewing the ideas and vote in silences

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UNDERSTAND

2 3 4 5 6

DEFINE DIVERGE DECIDE

Method : Team Voting

Reviewing the ideas and discuss with team for the best ideas to choose

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UNDERSTAND

2 3 4 5 6

DEFINE DIVERGE DECIDE

Method : Thinking Hats

Reviewing based on opinion of different characteristics

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UNDERSTAND

2 3 4 5 6

DEFINE DIVERGE DECIDE

Method : Prototype

You can use

• Mockup• Demo• Video• Physical Prototype

PROTOTYPE

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UNDERSTAND

2 3 4 5 6

DEFINE DIVERGE DECIDE

You can use

• User test• Stakeholder feedback• Technical feasibility check

PROTOTYPE VALIDATE

Some insight

Last but no least

Reference & Some Content are :

Design sprint method : Playbook for startups & designers

The product of design sprint : goo.gl/h8Vvg

New form factor, Design Sprint Playbook