Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by...
-
Upload
insightinnovation -
Category
Business
-
view
103 -
download
0
description
Transcript of Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by...
![Page 1: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/1.jpg)
June 19, 2013
Engaging Millennials & Hard to Reach Populations
![Page 2: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/2.jpg)
FACT:TRADITIONAL MARKET RESEARCH IS
SLOW, EXPENSIVE, AND DOESN’T APPEAL TO ALL DEMOS
![Page 3: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/3.jpg)
FACT:STATISTICALLY SIGNIFCANT SAMPLES
OF MOST DEMOS ARE ON SOCIAL CHANNELS
![Page 4: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/4.jpg)
HOW DO YOU LEVERAGE THE POWER OF SOCIAL TO REACH TRADITIONALLY
HARD TO REACH POPULATIONS?
![Page 5: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/5.jpg)
v
Game Mechanics Drive Real
Time Responses
+500 pts
+250 pts
+1000 pts
![Page 6: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/6.jpg)
Custom Segmentation
MultipleChoice Polls
Interactive Discussions
Open-Ended Feedback
In-HomeUse Testing
A/BTesting
VideoTestimonials
MobileEthnography
The Ultimate Research Toolkit
![Page 7: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/7.jpg)
ON THE DEVICES MILLENNIALS USE—IN REAL TIME
![Page 8: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/8.jpg)
Real Time Product Development & Creative Testing
v
![Page 9: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/9.jpg)
v v
In-Home Ethnographies or Shop- Alongs
![Page 10: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/10.jpg)
Longitudinal Testing
v
![Page 11: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/11.jpg)
vIn-Home Product Testing
![Page 12: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/12.jpg)
…But what about data integrity?
![Page 13: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/13.jpg)
Join 50+ Fortune 500 Brands
![Page 14: Insight Innovation Challenge: Engaging & Understanding Hard To Reach Populations: Millenials by Matthew Listro of CrowdTap - Presented at the Insight Innovation eXchange North America](https://reader036.fdocuments.in/reader036/viewer/2022081602/54c683ad4a795997128b45aa/html5/thumbnails/14.jpg)
Matt ListroSenior Director, Strategic Relationships
917.593.8219
225 Park Ave South New York, NY 10003
@mattlistro