Insight in Fundraising Conference 2019...

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Insight in Fundraising Conference 2019 Speakers Giselle Cory – Executive Director, DataKind UK DataKind UK is a charity that helps the social sector to increase its impact through the use of data science, and brings together social change organisations and pro-bono data scientists on short and long term projects. Giselle has worked for Central Government, and for national charities and think tanks, using data to better inform public policy decisions. She believes that smart, responsible data collection and use can help the social sector tackle some of the UK's biggest challenges. Giselle will talk about what DataKind have learnt from helping social sector organisations to use data science to transform their impact. Martin Squires – Director of Advanced Analytics at Pets at Home Selected for the last 5 years as a member of the Data IQ Data 100, Martin is an experienced customer insight, marketing analytics and data science professional, operating as a senior business leader across retail and financial services. (M&S, HSBC, Boots). With a proven track record of managing customer analysis, data science, research & insight teams and delivering large scale IT/data projects as part of multi-million pound development and transformation programmes, he is currently using his skills and experience as an independent consultant in customer & marketing analytics and data science Martin’s session will focus on harnessing data and machine learning in retail: hype and reality - The three key drivers of success in data analytics in retail (and elsewhere) - What skills are really needed in your data and analysis team Peter Fleet – Equality, Diversity & Inclusion Manager, Institute of Fundraising Peter’s eclectic career includes roles with central and local government and education and finance sectors. He has spent the last 15 years working in the charity sector including roles in youth programmes, international development, training and consulting on diversity and inclusion matters. Peter’s session will be a workshop - Introduction to IoF’s Equality, Diversity and Inclusion strategy, recent research findings, progress to date and our priorities for the fundraising profession.

Transcript of Insight in Fundraising Conference 2019...

Page 1: Insight in Fundraising Conference 2019 Speakersinsightsig.org/wp-content/uploads/2019/09/Speaker-biog-Summaries … · Giselle Cory –Executive Director, DataKind UK DataKind UK

Insight in Fundraising Conference 2019Speakers

Giselle Cory – Executive Director, DataKind UKDataKind UK is a charity that helps the social sector to increase its impact through the use of data science, and brings together socialchange organisations and pro-bono data scientists on short and long term projects. Giselle has worked for Central Government, and for national charities and think tanks, using data to better inform public policy decisions. She believes that smart, responsible data collection and use can help the social sector tackle some of the UK's biggest challenges.

Giselle will talk about what DataKind have learnt from helping social sector organisations to use data science to transform their impact.

Martin Squires – Director of Advanced Analytics at Pets at Home Selected for the last 5 years as a member of the Data IQ Data 100, Martin is an experienced customer insight, marketing analytics and data science professional, operating as a senior business leader across retail and financial services. (M&S, HSBC, Boots). With a proven track record of managing customer analysis, data science, research & insight teams and delivering large scale IT/data projects as part of multi-million pound development and transformation programmes, he is currently using his skills and experience as an independent consultant in customer & marketing analytics and data science

Martin’s session will focus on harnessing data and machine learning in retail: hype and reality- The three key drivers of success in data analytics in retail (and elsewhere)- What skills are really needed in your data and analysis team

Peter Fleet – Equality, Diversity & Inclusion Manager, Institute of Fundraising

Peter’s eclectic career includes roles with central and local government and education and finance sectors. He has spent the last 15 years working in the charity sector including roles in youth programmes, international development, training and consulting on diversity and inclusion matters.

Peter’s session will be a workshop - Introduction to IoF’s Equality, Diversity and Inclusion strategy, recent research findings, progress to date and our priorities for the fundraising profession.

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Insight in Fundraising Conference 2019Speakers

Jonathan Cook – Insight-fulJonathan set up Insight-ful in 2012 to provide charities with both qualitative and qualitative insight. The charity sector is one of the best at coming up with ideas, but not necessarily the best at asking their audiences whether they want those ideas. Insight-ful works with charities to ask those questions and to help them to create better fundraising ideas based on insight.

Did you know, there is a way to discover exactly why people take part in sponsored events? Each and every event participant states on their JustGiving page exactly what their motivations for taking part in said event are. “I’m doing a cycle race because my cat is poorly”, “I’m jumping out of an aeroplane because my sister has a disease”. Imagine how it would change your marketing if you knew the exact reasons people do events for you and you could target others in similar situations. Insight-ful have worked with Mind and Make-A-Wish UK to develop an analysis tool that allows huge numbers of JustGiving statements to be analysed at the click of a button, identifying the key words people use in their statements to work out the motivations of these participants. In this session, you’ll learn how we did it and what the results were.Join Jonathan Cook from Insight-ful as he launches the results of our their study into the motivations for all event participants from the top 300 charities in the UK over the past few years. Hear the results of their analysis of 50million words on the personal statements of over 400,000 JustGiving fundraisers.

Gethin James – Head of Strategic CRM at UCLAfter a brief stint as a fundraiser, Gethin has been working on data and database systems in the charity and education sectors for 10 years, leading data teams as well as developing and implementing data strategies.

Gethin’s session ‘Using data and insight in Major Giving - the importance of self-analysis’ will be a case study of UCL’s new moves management model, looking at how data and insight can be used in the complex, bespoke world of major donor management. As part of this he’ll be looking at change management and getting buy-in when insights are focused on highlighting individual staff performance.

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Insight in Fundraising Conference 2019Speakers

Steve White – Fundraising Data Strategy and Insights ManagerSteve is a data analysis specialist who solves complex data problems that provide the quality information necessary to move organisations forward. His ability to draw remarkable and revealing insights from fresh analysis has influenced business decisions at board level in organisations such as British Airways, Eurostar and leading UK charities.

At British Airways Steve became the in-house marketing database analysis specialist on the Executive frequent flyer Club, leading the analysis for a new loyalty proposition. Since 2002, Steve’s career path has centred on database marketing for charities; firstly as Head of Strategic Analysis at Occam DM Ltd and then as a co-founder of Wood for Trees from 2007 to 2016. In September 2016, Steve left the agency world to work directly for a charity, joining Marie Curie as Fundraising Data Strategy and Insights Manager. His team’s goal is to deliver robust and insightful analysis to enable fundraising staff to make better data driven decisions. More recently Steve has led an award winning “Big Shift” initiative that demonstrates the vital link between caring services and how this impacts fundraising income. Steve is also part of the Director level Marie Curie Business Modelling group where Big Shift findings continue to influence strategic decisions.

Presenting with Scott Logie from REaD Group and Andrew Lockett of Natural Data Insight, Steven will be showcasing the award winning project 'The Big SHIFT - Mapping the Future of Fundraising at Marie Curie'. project takes an analytical approach to answering key questions about Marie Curie’s fundraising strategy. The principal objective, to understand and model how the provision of Marie Curie’s services on the ground affects local fundraising performance, is something that very few if any charities have ever undertaken in a scientific way. The resulting models provide powerful insights into local fundraising performance.

This project used advanced predictive modelling and mapping techniques, using Open Source and charity pool data. The mapped insights were highly communicable and engendered enthusiastic internal buy-in – to the extent that the entire directorate and Board of Trustees have been engaged with the findings and want to know more. The impact of the results is expected to be felt for years ahead.

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Insight in Fundraising Conference 2019Speakers

Andrew Lockett – Natural Data Insight

Andrew set up Natural Data Insight in Oct 2017, specifically to help charities with their marketing data analytics challenges. He is an experienced Fundraising Analyst, having worked as a Consultant Analyst for 6 years and previous to that as Head of Data Analysis & Insight for 10 years at a leading environmental charity. His mission is to provide you with the Analytical Insight that helps you raise funds effectively for your cause. Types of support provided cover data architecture, dashboard development, campaign optimisation and geographical location analysis.

Scott Logie - Customer Engagement Director, REaD GroupScott has worked in the Direct Marketing industry for the last 2 decades, both on the agency and client side but always with the same outlook – to put customer data first in any marketing decision. An engaging, innovative and creative thinker; Scott is passionate about helping businesses build strategies to drive increased loyalty and value.

In his role at REaD Group he spends time with our clients looking at what they can achieve if they understand their customers better and use that understanding to create long term relationships. A highly experienced data based marketer, with a background in finance, Scott has spent lots of time with insurers, charities, automotive, FMCG, government, on-line gaming and retail clients including many of the biggest brands in the country.

Having been Chair of the Direct Marketing Association (DMA) for 3 years he now chairs the Customer Engagement Committee and speaks regularly at events on the need for data to be at the heart of great customer relationships.

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Insight in Fundraising Conference 2019Speakers

Jo Fulford – Fruitful DataJo has worked with data and CRM systems in the not-for-profit sector for over 20 years, and more recently has become an independent data quality consultant to the sector. Jo is passionate about helping organisations of all sizes and causes overcome their frustrations with poor quality data so they can deliver their mission efficiently, with reliable information, and with confidence that they are GDPR compliant.

Jo started off in supporter care and subsequently database fundraising for Christian Aid. She then ran the direct marketing programme for donor recruitment and development as well as managing the Raiser’s Edge database at Notting Hill Housing Trust. A long stint at the Advertising Standards Authority gave Jo extensive exposure to Microsoft Dynamics CRM through her work to deliver process, system and data improvements. Jo has also been a school governor for 5 years, particularly supporting the governing body and senior management team with data literacy. Jo’s work is underpinned by her interest and enthusiasm for making improvements, helping people understand the reliance on data for delivering their vision, and then guiding them on that journey.

Tom Skilbeck – Co-Founder, Chemistry Insight (formerly Hidden Purpose).Tom is a strategic insight and consumer planning expert passionate about helping organisations and brands that seek to do good thrive. I have spent the last 14 years consulting for leading Global brands, charities and social movements on strategic marketing questions –both agency and client side. I was the insight specialist at Breast Cancer Now and more recently the innovation insight lead at Save the Children – responsible for making sure decisions and strategic planning were evidence-driven. Matt Williams and I co-founded Chemistry Insight, a strategic insight consultancy dedicated exclusively to charities, movements and brands that seek to do good. Working with the Refugee Council, The Children’s Society, The Labour Party Water Aid and The Disasters Emergency Committee we help charities andbrands that do good find that magical spark that makes people fall for them.

An insight-driven audience strategy in just 4 months - defining, understanding and unlocking our greatest audience opportunityThrough a semiotic exploration of the cultural narratives around ‘refugees’ we explored the much misunderstood context in which our client’s cause is operating. Using this context and a multi-stage qualitative approach, we developed a comprehensive understanding of the audience connection points. You’ll understand how we took The Refugee Council from a low base of audience understanding to a rich collection of cause-conceived audience profiles that have now provided clear direction on their fundraising strategy and inspired fundraising product development. More broadly, the work has also inspired a cultural shift in how the organisation thinks about and uses audience insight.

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Insight in Fundraising Conference 2019Speakers

Lucy Lynch – Head of Graduate Partnerships at Eden Smith.Lucy is a teacher, networker and has a gift for seeing the art of possibility. Lucy runs a successful graduate programme for Data Science and Internet of Things MSc students. Building this up over 3 years, from a pilot project to the solid membership-based programme it is today, with 18 universities onboard and facilitating over 200, annual 3 month project placements, across the country. Lucy divides a lot of time with her students and champions, either side of the M25. When she is at home, she finds times to bake for fundraisers, kids parties and organises hackathons for her students. Co founder of Eden Smith – Jez Clark says that ‘Lucy never shy’s away from a challenge and is always eager to try and help and add value’

10 years ago, Lucy was diagnosed with breast cancer and after successful surgery and a gruelling treatment programme – Lucy decided to thrive not just survive. She reinvented herself, her hair and her career after a 5-year break to raise 2 rowdy little ones. Embracing challenges and asking better questions are the cornerstones to Lucy’s work at Eden Smith. Working alongside Macmillan Cancer Support, Lucy co-hosted an epic hackathon which reengaged the workforce in a period of flux and ignited, hope, creativity and a ‘let’s try it’ attitude. Forming partnerships, allies and making friends across networks is necessary and as her favourite author Anais Nin so famously said “Life shrinks or expands in proportion to one’s courage” – so let’s make what we do today count.

Lucy will be talking about what personal & professional challenges she overcame to arrive at the point she is at today. Sharing stories about things that could make you cry but also, always make you want to try harder. How she went from feeling like a woman on the edge to being right in the middle of the 4th Industrial revolution. And, how working with Macmillan as a client (and not a patient) helped her bridge the gap with her own recovery..

Chris Keating – Head of Supporter Retention at NDCSThroughout his fundraising career, Chris has been fascinated by understanding why donors choose to give and how charities can help shape their fundraising programmes around it.

Chris’ session will ask: What are the ‘golden questions’ you can ask donors to understand how well direct dialogue fundraising campaigns are performing? How important is a donor’s experience of conversations with fundraisers to their retention rate, compared to their commitment to your cause, or demographic factors like age? How can you ask survey questions that tell you what really motivates your donors? And how can you apply all of this to your fundraising programme? Learn how the National Deaf Children’s Society answered these questions.

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Insight in Fundraising Conference 2019Speakers

Sally Kemkers, Founding Partner, Untapped InnovationSally is an innovation thought-leader, fluent in the worlds of Business and R&D. She loves working with new research capabilities. A Chemistry with German graduate, prior to 7 years at Untapped, Sally spent 17 years at P&G in the UK, Dubai, Germany and Japan.

Suzanne Allers, Founding Partner, Untapped InnovationSuzanne combines creative and analytical thinking to connect the worlds of the consumer and technology. A graduate in Natural Sciences with over 20 years’ Innovation experience, Suzanne is the architect of a Story-based innovation approach that has inspired innovative products, claims and concepts for multiple global brands.

Untapped InnovationUntapped Innovation is an Innovation and Insights agency that helps clients develop better products, services and communication by untapping the power of human needs, technical possibilities and future trends to get to brilliant ideas, faster. We use a wide range of agile approaches, combining cutting-edge research methodologies (online and offline qual and quant, semiotics, co-creation incubators, story-thinking techniques, innovation strategy and capability building).

The Power of Story-Telling for Consistent Messaging to Different Stakeholders: How do you take human insight on your different fundraising stakeholders and turn this into a single-minded compelling story that can be told to appeal to each of your stakeholders without diluting the message? How do you keep each stakeholder as the hero of the story so they can connect emotionally with what you are offering? In a workshop setting, we'll work through real examples with case studies from working with organisations like Sports Inspired and the British Science Association. We’ll discuss how to define your target stakeholders, connect insights you have to identify a story theme, use mentor thinking and write a good story.

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Insight in Fundraising Conference 2019Speakers

Jeremy Rix, Managing Director, OKOAn industry-recognised expert in decision-making built out of 25 years working as a consultant insight and innovation. He is a guest lecturer and course consultant at Lancaster University Management School; he runs highly regarded MRS courses in innovation and creative thinking; and has contributed to academic work on consumer behaviour. Jeremy leads OKO’s innovation work for charities,including recent work for British Red Cross, Macmillan, Alzheimer’s Research UK and the Samaritans. He has worked on multiple projects helping charities to innovate new fundraising products, maximise income from specific market segments and optimise supporter communications.Phil Codling, Insight Director, OKOA senior strategist with 22 years as an internal and external analyst and consultant, including at Ovum and Datamonitor, and working on developing major innovations and partnerships in the US for BT. With a passion for the third sector, Phil also led the insight function at Guide Dogs for five years, before joining OKO. As Insight Director at OKO, he has led multiple charity sector projects, working closely with OKO clients including Alzheimer’s Society, Guide Dogs, ActionAid, Samaritans and Macmillan Cancer Support.Kathryn Hall, Associate Director, OKOA highly experienced insight strategist working across leading commercial brands, the government sector, regulatory bodies and charities. In her previous role at Kantar, Kathryn led research into the usage of and attitudes towards TV access services among hearing and vision impaired audiences on behalf of the Communications Consumer Panel, and published research with minority groups on behalf of Ofcom. Since joining OKO, Kathryn has worked with Macmillan, British Red Cross, and Age UK. Kathryn has a counselling skills accreditation and has been an MRS mentor.

Thinking disruptively to drive fundraising innovationAn interactive workshopCome along if you’d like to get involved and learn new ways to generate & develop new ideas and propositions! Our workshop will include insights and activities to explore:How we think, and how this inhibits genuinely new ideasHow to stop thinking and start feelingHow to shake up your patterns of thought to create new ideasHow to turn new ideas into reality, generating fundraising products with real impact

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Insight in Fundraising Conference 2019Speakers

Shazia Ginai -CEO of Neuro-Insight in the UK, manages the growth of the business and oversees projects across a range of media and industries. A creative and curious insight and marketing professional with a passion for people and leading insight to action. She has a track record of successfully building and leading insight capability and embedding this into organisations to drive action across multiple markets and functions. Prior to working at Neuro-Insight, she worked across the luxury fragrance and skin care brands at P&G after which she created and led the global insight function at ghd. Shazia has a passion for truly actionable insights and the story told through data.

In an increasingly complex ad and media landscape marketers face the challenge of driving effective communication to their audiences to drive meaningful action. At Neuro-Insight we measure subconscious brain response to understand the real drivers of creative effectiveness at a granular yet actionable level. In this session we will draw on our knowledge of how the subconscious mind takes information into memory, how people respond emotionally and how this can impact the effectiveness of advertising, specifically looking at a case study of the recent Macmillan advertising campaign. Shazia will be presenting with Gina Richards, Brand Advertising Executive from Macmillan Cancer Support.

Gina Richards – Brand Advertising Executive, Macmillan Cancer SupportGina is an experienced Marketeer working within the not-for-profit sector. At Macmillan Cancer Support, Gina plans, develops anddelivers emotional brand advertising that brings Macmillan’s brand purpose to life. Prior to this role, Gina delivered integrated marketing campaigns at the National Trust growing people’s connection to special places.

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Insight in Fundraising Conference 2019Speakers

James Wycherley – Chief Executive of the IMAJames Wycherley was Director of Customer Insight and Analysis at Barclays Bank from 2005 to 2015, and has since worked as Chief Executive of the IMA, the best practice membership organisation for client-side Insight teams. He is author of over 20 guides on Insight management best practice, and has delivered consultancy and keynote presentations in New York, Sydney, Mumbai, Toronto, Dubaiand throughout Western Europe.

Is your Insight team in any position to guide its organisation?Most Insight teams work hard to improve their ability to generate new insights, and many are now more conscious of the need to work on their influencing and communication skills. Some even have a comprehensive Insight strategy, and a plan for what role they would like to play, and what resources they would need. But every week Insight leaders complain that their teams have no time to think, are deluged with requests for facts and figures, and the idea of making their organisation Insight-driven would be like pushing water uphill. In this session we will explore the missing piece of the jigsaw: how your Insight function is positioned, in the hearts, minds and processes or your organisation.

Payal Jain – JcurvPayal started her career at Barclays in 2000, on the graduate programme as a SAS analyst. Her career at Barclays spanned 16 years, where she performed in a number of P&L and analytical roles in the UK and Internationally. In her last role at Barclays, Payal became the Managing Director of Strategic Analytics, responsible for all the analytics its in European Credit Card division.

Payal completed a degree in mathematics and teaching at the University of Oxford, after which, went on to a gain a Masters in management science and operational research at Warwick Business School.Payal is passionate about encouraging more Women to progress their careers in data. Payal sits as Chair for the Women in Data campaign and in 2016 was crowned the most influential data professional in the DataIQ Big Data 100. She now works as an independent advisor, focusing on helping organisations deliver a step-change in performance through building a strong data analytics capability.

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Insight in Fundraising Conference 2019Speakers

Kerry Hart, Data Communications Consultant and TrainerKerry is a consultant and trainer in the communication of quantitative information. She has worked with global players in the telco, grocery and media sectors helping to ensure their data translates into insights that are crystal clear and inspire action. Through high-energy workshops and coaching in Data Visualisation, Dashboard Design and Data Storytelling, she shares her passion for this often overlooked yet crucial aspect of analytic success.

Session outlineMost organisations are making progress with collecting and analysing data. However, many still exhibit a blind spot when it comes to visualising data in a way that is easily absorbed and can be executed on. Often data is presented using the wrong type of graph, with misleading features, or covered in visual clutter and redundant detail. This might frustrate, disengage, or lose the trust of the audience, and means that opportunities to communicate and land a clear message can easily be lost. This practical workshop will explore the essential criteria to help ensure your data visualisations shine. We will cover:

· The importance of creating a clear headline to inform your visualisation· How to select the right type of graph· Considerations for creating a clean, clear and professional design· Focusing your audience’s attention on the key message you want to land

Dr Kasia KulmaKasia Kulma is a Senior Data Scientist at Mango Solutions and holds a PhD in evolutionary biology from Uppsala University, Sweden. She has experience in building recommender systems, customer segmentations, web applications and running NLP projects. She is the author of the blog r-tastic.co.uk and is a mentor and organiser of R-Ladies London. She is an R enthusiast interested in data (science) ethics and evidence-based medicine. Kasia’s session ‘Unreasonable effectiveness of R’, will explain why it’s worth learning R, with examples of how R is useful in every step of a data project workflow and (crucially!) in communicating the results to others. Kasia will also give some hints on how and where you can start learning R for free.

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Insight in Fundraising Conference 2019Speakers

Amanda Neylon – Director of Technology, Data & Digital at Versus Arthritis.Previously Digital Services Delivery Director at NHS Digital, where she led Digital Urgent and Emergency Care, the Widening Digital Participation Programme and the development of a digital profession to enable the NHS to grow the capabilities and skills to deliver user

centred digital services. Prior to the NHS she was Head of Digital at Macmillan Cancer Support, where she transformed the charities digital culture, products, fundraising and engagement. She has over 15 years’ experience in the digital world, having started her virtual

journey in the car industry at Vauxhall Motors back when the web was all about Flash microsites. As the web changed to be more personalised and user-centric she moved to the charity sector at Diabetes UK to revolutionise their web offer and then worked on public sector digital engagement at the Metropolitan Police. Voted as one of the BIMA Top 100 digital influencers and ‘Leader for Good’ by EY &

10 digital ladies, she is a huge fan of making life simple and engaging for the user and ensuring value for money through strategy, research, evaluation, and agile delivery processes.Growing new channels for health information with a virtual assistantFollow Versus Arthritis’s journey of transformation and the delivery of AVA, their virtual assistant using IBM Watson. Hear about the challenges they faced and what they learnt, as well as their plans for integrating AI into the wider organisation. Versus Arthritis launched AVA in 2017, providing them with an additional channel of support for users to find out more about specific conditions or symptoms, as well as helpful tips on exercise, diet and available support. Since launch, it has had over 21,000 conversations helping people with arthritis.

Nicholas Spandagos – Strategic Projects Manager, WaterAidNicolas specialises in Integrated Marketing and Innovation. He joined WaterAid in 2016 as the Strategic Projects Manager for Mass Engagement and Individual Giving. He managed WaterAid’s #Untapped and he is currently leading Fempowered, WaterAid’s new Value Exchange start-up. He is a strong advocate for innovation and change in the charity sector and beyond.

Reuben Turner – Executive Creative Director, GOOD AgencyReuben is founder and ECD at GOOD, the UK’s leading creative agency for social change. His background includes sector-defining fundraising and engagement campaigns for charities including WaterAid, the NSPCC and Dogs Trust. He is a regular speaker and writer on brand purpose and the evolution of the charity sector.

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Insight in Fundraising Conference 2019Speakers

Jon Kelly & Matt Dent, Wood for Trees - The changing face of BI: 2009 – 2019Jon, Deputy MD, now heads up Wood for Trees, one of the MyLife Digital companies. Jon has spent several years working in the analytical side of the business and is responsible for the delivery of analysis, models and reports across our client base. His work, and that of his team, is focused on helping organisations to improve the ways in which they use their marketing data by delivering timely and relevant insight in way that’s easy to digest and act upon. His aim is to put powerful information directly in the hands of those who can act most effectively upon it – producing streamlined delivery solutions that yield more cost-effective campaigns.Jon has enjoyed a varied career which has included sales and marketing jobs, teaching, working in ski resorts and establishing his own successful travel business. He also did a bit of analysis along the way, of course! His recent experience has been largely around the not for profit sector, but Jon also has experience in developing analytical solutions for retail, finance and travel clients. His expertise includes forecasting models, segmentations, propensity modelling, price sensitivity, reporting suites and dashboards – all overlaid with key strategic insights. Jon is passionate about travel, and skiing in particular. Having completed a masters degree in travel and tourism Jon went on to work in a number of ski travel agencies before going on set up his own business. This unique base of experience gives him inside knowledge on the way data and insights can make a practical difference to an organisation.

Matt has been working in the analytics sector since graduating from University - moving up through the ranks at Wood for Trees. His role as a senior analyst enables him to interact with our clients from initial scope though to final delivery. Matt’s analytical strengths lie in data storytelling and report building, where our clients can see their data in a way that is easily digestible, understandable to them, as well as visually stimulating.Matt’s early career choices saw him also work in commercial marketing, as well as being a chef and a bicycle mechanic (not at the same time). Matt is passionate about sport, participating in a large variety: from football, to skiing, to mountain biking.

Their session will provide a lighthearted retrospective on how developments in BI tools and technology have changed the way that we use, manipulate and present data. We will look at a number of tools including Power BI and Tableau to show how something that would have taken large amounts of effort 10 years ago can now be done in the blink of an eye. Gone are the days of late night VBA coding, welcome to the new era of push button automation. And along with speed and automation, new visuals mean that data can be presented in an ever more interesting, engaging and insightful manner. The way that we now deliver insight is a world away from those dark days of the noughties. Or is it?

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Insight in Fundraising Conference 2019Speakers

Qbase delivers effective data driven marketing solutions to the world’s most recognisable charities. We are Apteco’s partner of the year and experts in Data Analysis, Insight, Modelling, Migration and Marketing Automation. To find out more about how our organisation can help your charity please visit our website

‘Rise of the Machine Learners- Unlocking the power of BI’In 2009, the first IOF SIG Conference took place and we also entered the second generation of analytics, putting self-service BI tools at the hands of Analysts. The BI of the future is more advanced with Voice, Augmented Analytics, AI and machine learning, supporting BI intelligence and giving power to the BI developers and front line users. This will unlock the power of BI forever…

2019 Headline Sponsor

dotdigital is a leader in customer engagement technology. dotdigital’s Engagement Cloud is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform’s features empower 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more. dotdigital is a global company with over 350 employees, serving companies of all sizes and in all verticals for over 20 years.

dotdigital with Help for Heroes - ‘How to inspire action, drive donations & empower volunteers’Marketing your nonprofit organization is unlike typical marketing. While there are some similarities with profit companies, the differences are significant. You’ve got to spread your mission and inspire communities to mobilize volunteers and donations.From high profile philanthropists to grassroot volunteers, your audience is as complex as it is diverse. Every journey with you should be as unique as they are.

Learn how to inspire action with smarter marketing. To create exceptional journeys and unlock your potential, you need to put your data to work. Join us in this webinar, as we discuss how you can grow your database, gather the right information, and how to put it to use in engaging and compelling omnichannel campaigns.Get real-world insight from the organization, Help for Heroes, and see how they are growing their digital marketing. Plus our very own Gavin Laugenie will share how to make a lasting impact with your donors.

2019 Gold Exhibitor Sponsor2019 Lunch & Breaks Sponsor

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Insight in Fundraising Conference 2019Speakers

Ashley Gatehouse – CMO, QUANTIQQUANTIQ are the Microsoft Dynamics 365 experts within the NonProfit sector and one of the Go To Global Partners for Microsoft helping Non Profits of all types and sizes transform to create intelligent connected enterprises with Microsoft Dynamics technology and QUANTIQ proprietary IP.

Empowering the Modern, Intelligent, Connected NonProfit EnterpriseSponsored by QUANTIQ & Microsoft

A New World of Connected InsightsThe approach would be to create a selective demonstration of the main salient elements of the NonProfit Pro functionality that particularly addresses the challenges of analysts, business managers and those seeking to improve the provision, connectedness and accuracy of analytics and insights within the contemporary NonProfit enterprise.

Key topics:o NonProfit Pro includes powerful Marketing & Events Management modules facilitating optimal donor/stakeholder relationship management, the maximisation of revenue through personalised supporter journeys, contact nurturing and omni channel communications, segmentation and tracking capabilities

o Dashboard Driven Analytics with full connectivity into enterprise financials creates a "Single Version of the Truth" and unparalleled data driven decision making capability

o Robust Bid & Contract Management functionality provides a comprehensive legally compliant environment with advanced capability to manage fees & pricing, grant & program allocation with full integration into financials and analytics reporting

2019 Gold Exhibitor Sponsor