Insight by The Office Space - Design Business

Design Business 28.05.2015 Golden Age Cinema

Design by Toko. Level 3, Suite 30419A Boundary StreetRushcutters Bay 2011 NSWSydney, Austral iap. +61 (0)2 9357 4338m.+61 (0)4 1361 3381 www.designbytoko.nu

About.

Toko is a graphic design studio creating thoughtful and contemporary design solutions in the varied domain of commerce and culture. From concept and design to realisation, the studio offers a full creative service within branding, digital, spatial and print design. Since it’s inception in 2001, Toko has worked on a wide range of projects in equally as many industries. Collaborating with clients who seek distinctive and innovative design solutions through creative lateral thinking, quality design and execution. Small-scale to monumental, local to global, start-up or established, it is the studio’s pursuit to discover the ultimate potential of a project or brief. Resolving each design task with clarity, creativity and authenticity.

Design by Toko.

Areas of Expertise.

BrandingLogo designVisual identity developmentBrand strategyBrand and product naming

Print & Publishing Book and publication designMagazine design Art-directionCorporate literatureBrochures Posters / Invitations

Signage & Exhibition Wayfinding & signage designExhibition designEnvironmental graphics

Events & CampaignsFestival and event brandingCampaign concepts and design

DigitalWebsite design Website development

Concept & Design ServicesDesign consultancy Concept development

Design by Toko.

Projects realised for

Australian Institute of Architects, City of Sydney, UNSW, SBS Television, Powerhouse Museum, Oscar Wylee, Virgin Mobile, Billard Leece Partnership, ABN Amro Bank, MYOB, Ten Days on the Island, Architecture Institute Rotterdam, NSW Architects Registration Board, UTS, Capital Museum of China, Courtesy of the Artist, Cult (Corporate Culture), Goodmanors, Australia Council for the Arts, Parramatta Council, The Office Space, The Danish Agency for Culture, PTW Architects, NIDA, Oxfam, The Communications Council, Virgin Australia, New York Times, Urban Walkabout, Terroir Architects, Object Gallery, Jaguar, Revolver, HTNK, Trenery, and many more…

Design by Toko.

Context

The Netherlands, a country in northwestern Europe, is known for its flat landscape, canals, tulip fields, windmills and cycling routes. Amsterdam, the capital, is home to the Rijksmuseum, Van Gogh Museum, the house where Jewish diarist Anne Frank hid during WWII and a red light district. Canalside mansions and a trove of works from artists including Rembrandt and Vermeer remain from the 17th-century “Golden Age.” Capital: AmsterdamPopulation: 16.8 million (2013) Official language: Dutch

Design by Toko.

AUNL

Size

AUNL

Personal space

AUNL

General sky condition

AUNL

5 hrs by airplane

AU

Aesthet icsNL

Concept

Design mentality

AUNL

Art

The top 5 challenges back then.

1. Hello we are here2. (Different) Aesthetics3. Network4. Productivity5. Clients and ambitions

Design by Toko.

The top 5 challenges then.

1. Hello we are here2. (Different) Aesthetics3. Network4. Productivity5. Clients and ambitions

The top 5 challenges now.

1. Them against us2. Demise of canvas3. Talent4. Everybody is a designer5. Clients and ambitions

Design by Toko.

Projects

Design by Toko.

The future...

Design by Toko.

The future.

1. Challenging bigger is better2. Find new canvas and opportunities3. Collaborate4. Creating a critical culture5. Stay true!

Design by Toko.

Thank you!

www.designbytoko.com

Design by Toko.

Courtesy of the Artist

Where to from here?

www.wheretofromhere.asia

2

In a complex world, dependencies are critical. It’s why we take a holistic approach to every issue and opportunity. What problem are we solving? In what broader context does it fit? Who should be involved and in what way? Where should we get inspiration from to create different perspectives?

We bring together people in a way that enables them to explore every dimension of the question, have the conversations they need to have, before developing and owning the solution.

THE SOLUTION IS IN THE EYE OF THE BEHOLDER.

WE DESIGN PERSONAL AND COLLECTIVE JOURNEYSTO HELP LEADERS DEAL WITH COMPLEXITY

FROM VISION TO EXECUTION.3

WE BELIEVE ORGANISATIONS OF THE FUTURE NEED TO OPERATE AS LIVING SYSTEMS THAT ARE INTERCONNECTED, INDEPENDENT AND CAPABLE OF RESPONDING TO CONSTANTLY CHANGING ENVIRONMENTS.

THE ROLE OF THE LEADER IS TO TAKE THEIR ORGANISATION ON THE JOURNEY AND TO INSPIRE GREATNESS.

OUR ROLE IS TO HELP THEM DO SO.

6

True transformation is a journey. It involves a handful of disruptive tipping points and numerous weak signals that times are changing. Designing such a journey requires careful sequencing of a small number of game-changing collective experiences to leave deep memories across the system. It also requires a multitude of lighter touch points, over time, to reinforce new patterns and behaviours.

A transformative journey is both collective and individual. Ideally the ‘system’ – the internal dynamic and patterns – evolves in tandem with its key stakeholders, and particularly with the leaders driving the transformation. By being slightly ahead of the curve and in sync with the system as it evolves, leaders can drive the transformation with confidence and respect.

Our role is to design personal and collective journeys to help leaders deal with complexity from vision to execution. Our contribution can be unpacked in three distinct layers.

A JOURNEY

7

THREE LAYERS

METHODOLOGY

The complex reality of transformation demands a range of tools and processes. We have deep mastery of the MG Taylor methodology, one of the world’s leading approaches in the design and delivery of collaborative transformation. We also leverage a number of system and design thinking approaches, supported by a body of knowledge enriched over decades through research and applied global experience.

Our practice is underpinned by extensive experience in management consulting, leadership development, experience design and community building across all industries and geographies. Over the years, we have augmented our skillset with collaborative tools and processes such as Open Space Technology (OST), World Cafe techniques, citizen jury models or crowdsourcing.

ECOSYSTEM

Like our clients, we are part of a dynamic and interconnected ecosystem. It informs how we work and with whom. We deliberately nurture new connections in all fields of life – government, business, art, academia, NGOs – to ensure our community is vibrant and encompasses the widest possible range of skills, knowhow and experience. We believe diversity is valuable in all its forms, whether it be gender, culture, age or social background.

This enables us to source the right expertise at just the right time, usually in very different ways from the traditional corporate world.For each engagement, we assemble a diverse team of professionals to bring a unique perspective to the problem we are trying to solve and create the conditions for new models and solutions to emerge.

INFRASTRUCTURE

Physical working conditions have a direct impact on the ability to create value. We support transformation by creating physical settings conducive to innovation and emergence. Whether for a few days or a few years, these physical environments are critical. They enable collaboration, catalyse action and help shift mindsets and behaviours. In the digital age, the ability to leverage technology in the workplace, as well as to foster multipoint collaboration is essential.

We have made significant progress in that field through a specific research project around the capability (hardware and software) and supporting behaviours that drive value creation in large-scale collaborative enterprises. We embed these findings in how we approach complex transformations in order to develop the future-readiness of the system as it transforms.

8

Our value lies in our unique ability to blend different methods and collaboration techniques in the design of customised collaborative journeys for our client organisations and their key stakeholders.

This often involves tapping into a toolbox of collaborative ‘modules’ that have proven their robustness and effectiveness over many years in diverse settings and across geographies and industries.

NO TWO SITUATIONS ARE THE SAME,

SO NO TWO APPROACHES CAN BE IDENTICAL.

9

DESIGNSHOPTM

The DesignShop™ is the flagship of our suite of services. It unfolds in a three-day collaborative workshop – supported by a four to eight-week co-design process – to accelerate complex decisions that usually involve many stakeholders.

Leveraging an experienced facilitation team, large-scale change model and creative workspace, we help propel clients through strategy and solution design into decision making and implementation within three days. The issues addressed in these sessions are mission-critical and affect multiple levels of an organisation.

In less complex cases where the scope and objectives require less time and possibly fewer participants, we leverage DesignShop™ know-how in DesignSessions that typically last one to two days.

COLLABORATION ZONE

A Collaboration Zone combines a dedicated environment deployed at the project site with specialised facilitation support and practical acceleration techniques.

The collaborative environment can be traditional (whiteboards, AV system) or fully digital (smart boards, video conference) when physical distance represents a potential risk to the quality of the collaboration or access to key resources.

A dedicated team of collaboration engineers qualifies, designs and delivers collaborative sessions on a continuous basis and with a focus on project outcomes.

When sponsored at project management office level, a Collaboration Zone drives productivity, alignment and risk mitigation. Sponsored at senior leadership level, it can drive deep and sustainable transformation of the organisation.

INSIGHT SESSIONS

At the early stages of strategic planning, the main challenge lies around unpacking the complexity of the problem or the opportunity; developing a shared understanding of the forces at play; forming a view around how the key stakeholders of your ecosystem relate to the question…

Salons bring together a limited number of peers from various industries to explore a specific question and share insights and perspectives in an intimate setting. They are all bout depth and intimacy.Open forums bring together a greater audience, in a creative environment, for a more practical exploration of a specific challenge or trend.They both create unique opportunities to develop a 360° view of the landscape surrounding a question and the various ways of approaching it conceptually as well as practically. Discovery sessions on the other hand bring together the key decision makers of a single organisation to explore external perspectives on their burning issues and form high level views of possible pathways.

Light by nature, these types of sessions help the organisation maintain a healthy breadth of perspectives and regularly question its certainties.

COLLABORATIVE ‘MODULES’

10

ACCELERATED GROWTH IN ASIA

• How do I create a leadership culture and collaboration model that will deliver my very ambitious growth target?

• How do I embrace the diversity across the region and create alchemy to get the best from people?

• How do I drive the cultural and operational shift of my organisations towards Asia?

SYSTEMIC TRANSFORMATION

• How do I provide meaning and foster a sense of purpose?

• How do I synchronously transform both the organisation (processes, systems, models and frameworks) and its people (leadership, culture, behaviours, ways of working)?

• How do I drive deep change in order to have a sustainable impact?

• How do I accelerate the transformation without compromising on the depth of impact?

COLLABORATIVE INNOVATION

• How can I fill my innovation pipeline for the short, medium and / or long term?

• What Innovation capability should I develop and how?

• How can I foster the emergence of a company-wide innovation culture?

• How can I leverage the potential of my immediate or extended ecosystem?

• What would be the right business model to tackle this new market / segment?

We deal with complexity in all its forms and as a consequence, we are exposed to a great variety of issues and opportunities that sit on top of executives’ agendas. Looking back over the conversations we are having across industries, we see a pattern of questions emerging, structured around three major themes.

11

PhilippeCoullomb

www.wheretofromhere.asia

JosieGibson

+61 (0)478 010 [email protected]

Sydney, Australia


Melbourne, Australia


Sydney, Australia

+ 64 (0)272 455 [email protected]

Wellington, New Zealand


Bangkok, Thailand

CharlesCollingwood-Boots

StephBeath

Pierre-LouisAbel

Thank You

theofficespace.com.au

http://theofficespace.com.au

Insight by The Office Space - Design Business

Design

Transcript of Insight by The Office Space - Design Business