13th August, 2014

Volume 2, Issue 11

Night ‘n Day Foodstores

INSIDE THIS ISSUE

Message from CEO…….......2

Ideas from Franchisees…….3

Marketing Activity…......…….4

Operations.………..……..…..7

Accounts…………….………..9

Giving and Riddle………….10

“The optimist is wrong

as often as the

pessimist but they have

a lot more fun”

2

MESSAGE FROM THE CEO

The massive amount of work that is needed for conference is underway. What is clear is that

the Thursday workshops will cover a significant amount of detail and provide the expressed

requirement for Franchisees to interact and ask detailed questions. The schedule for the

Thursday will be circulated early next week. The six weeks leading up to conference are al-

ways extremely busy with the team analysing data, preparing information and writing their

presentations.

The office has had a number of changes in the last month. After a sustained period of limited

personnel changes we have had a number of movements. Three of those leaving (Emma—

Real Estate, Alanna—Midwife, Toni—Maternity leave) are undertaking significant career

changes and we wish them all the best. We will circulate a full list in due course.

The “It’s a Tuesday Thing” will be getting a rest and Bronson has included some information

about what is coming up next in National Marketing. I encourage your feedback as some of

the changes are a direct response to Franchisees voicing their concerns early and in a posi-

tive manner. Feedback back your thoughts to either Bronson or myself as we will be finalising

the strategy and presenting the detail at conference.

Internally we are excited about the projects we currently have on the go. With conference so

close it is logical that we disclose the detail around those projects at that point but you can

rest assured the team is working hard on some positive ideas and concepts for the group.

Keep up the good work in stores. Sales continue to be strong across the group and it is pleas-

ing to see those sales resulting in better bottom lines.

Tony Allison

IDEAS FROM FRANCHISEES

“It’s a new thing” Signs

Collin of Queenstown came up with the idea that we do not have any signage promoting newly re-

leased products, so we had the below made up. These come both as a sticker to place on fridges and

cards to place on shelves in front of grocery items etc. If you would like to order some please contact

Bronson and these will be charged to your local account.

3

MARKETING ACTIVITY

Marketing Strategy Sept 2014 – Sept 2015

Much planning has gone into the next 12 month marketing plan which entails a withdrawal from our

Tuesday specials until November. This is to clear the way for other possible national campaigns

such as added value business collaborations and to promote new Night ‘n Day products.

The 12 month national plan is the following:

Sept = Coca Cola Luge promotion

Oct = Collaboration month (TBC)

Nov = $1 Ice Creams

Dec = Helova Fudge product launch (TBC)

Jan = $1 Slushies'

Feb = Tuesday special (TBC)

March = $2 Sundaes

April = $2 Milkshakes

May $1 Hot Dogs

June = $2 Coffees

July = Get Lucky 24/7

August = Rest Month or a NND new product release (TBC)

It is planned that the months August, Sept, Oct, Dec in 2015 to be used as clear space.

Further details around these will be released prior and at conference.

September Luge Promotion

Next month we are helping our good friends out at

Coca Cola by doing a competition in which entrants

need to purchase any 2 x Lift Plus or Mother energy

drinks to be in the draw to win a trip for 4 people to

either Queenstown or Rotorua.

Each store will receive the usual posters and coreflute

they normally would when doing the Night ‘n Day

Tuesday deals plus an entry box and entry forms. A

promotional brief will be sent to all stores within the

next week or so.

4

MARKETING ACTIVITY. . .

$1 Lasagne

The Lasagne promotion we believe to be another success. The feedback was that it significant number

of customers took the opportunity to try out a Lasagne for the first time. This in turn should create addi-

tional lasagne fans going forward thus increasing sales in this area.

Sales results of the $1 Lasagne were as follows:

Comparison between July 2013 and July 2014 sales

We had a total sale increase of 24,889 lasagne compared to July 2013

$2 Coffees – August promotion

So far most stores who have given feedback at least double or tripled their Hot Drink sales last week.

As awareness continues to grow I expect all stores to be even busier for the duration until completion.

For now I would be very interested to know how many “our bad” voucher your store had to give out if

any?

Date Sales Quantities

1st July 4,775

8th July 5,237

15th July 5,196

22nd July 5,303

29th July 4,799

Total 25,310

Month Sales Quantities

Total Lasagne sales for the month July 2014 32,395

Total Lasagne sales for the month July 2013 7506

5

MARKETING ACTIVITY. . .

Eftpos Screen display

In the next couple months all stores with the latest Eftpos machines screen display will include

the below Night ‘n Day logo.

Entertainment Book

We are considering advertising Night ‘n Day in the entertainment book/apps next year through-

out the country. As the book is FREE to advertise in I will be placing up to 3 different deals in

their which will need to be either a buy 1 get 1 free or a 25% off as those are the only two op-

tions.

For your information this membership is still being sold as the current edition does not expire

until June 2015. Below are this year’s sales results to date:

12k - Auckland Including Waiheke Island, Whangarei and Bay of Islands

8k - Waikato Bay of Plenty Including Hamilton, Tauranga, Taupo, Rotorua, Coroman-

del, Peninsula

10K - Wellington Including Greater Wellington, Kapiti Coast, Wairarapa, Palmerston

North

15K - Christchurch, Canterbury and Nelson Including Timaru, Mackenzie Country,

Marlborough, Tasman

8K - Dunedin, Invercargill and Queenstown Including Otago and Southland

If you have any ideas as to what you think would be a good idea to advertise in the book I would

love to hear them.

Bronson

6

OPERATIONS

Wastage

Any wastage sheets must be on compliant forms as the data entry entails considerable resource. The

data entry is inputted as a cost price which is either calculated off prices lists, or estimated at half the

retail price, therefore the data entry sheet must run in conjunction with the store wastage sheet.

New store wastage sheets are currently being worked on, which incorporates the products sold by

sites over a two month period, and there will be an area where additional products can be added and

printed at site, so as any individual site additions will not interfere or change the initial layout creating

inconsistencies with the data entry, although at the same time, the product does not have to be manu-

ally added onto the sheets at the store level.

As the graphs and results are dependent on compliant forms, and the departments and sub depart-

ments of products.

There will be more information regarding the new sheets at a later date on an individual basis.

Any queries on wastage sheets, please contact Lynne at sisc.ops@nightnday.co.nz.

7

OPERATIONS. . .

8

Accounts

ACC Payment Options

One way to manage your cash flows for ACC is to register on a payment plan rather than paying the

full amount in one hit.

There are various options and periods of time that you can arrange payment, and as long as you stay

under the 6 months it is fee-free.

See below for options. You should contact ACC directly if you wish to set this up

If you have any queries, feel free to contract me

Jessica Campbell

9

Accounts

Cabinet announced (on Tuesday August 5th

) for the 2015/16 levy year that:

The average Work Levy, paid by employers and self-employed people, will decrease 5% from

$0.95 to $0.90 per $100 of liable earnings.

There would be no change to the Earners’ Levy, paid by everyone in the paid workforce.

The average Motor Vehicle Levy, paid by motor vehicle owners, will decrease 41% from $331 to $195 (includes both a reduction to the licence fee and 3 cents per litre off the petrol levy).

(Note: The Levy Rate above vary somewhat from those that ACC consulted on and recommended

to Government.)

Cabinet has also agreed to:

reducing the petrol levy by 3 cents per litre (from 9.90 cents to 6.90 cents)

introduce ‘risk rating’ for the light passenger fleet (cars) based on crash data (does not apply to

vintage/veteran vehicle class) the updating the minimum and maximum liable earnings limits (for Work and Earners' levies)

When will the changes come into effect? The levy regulations for the Work and Earners’ Accounts will come into effect on 1 April 2015. The levy regulations for the Motor Vehicle Account will come into effect from 1 July 2015. Where can you find more information on the 2015/16 rates?

More information on the final rates can be found on the ACC website at http://www.acc.co.nz/

about-acc/consultation/levy-consultation/index.htm or the Minister's announcement at http://

www.beehive.govt.nz/release/government-delivers-480-million-reduction-acc-levies

Jessica Campbell

10

GIVING A LITTLE

The ladies of SISC were in the spirit of giving last month and even made a trip down to the women's

refuge to donate some toys for the kiddies. Way to go ladies!

RIDDLE ME THIS

Night ‘n Day Foodstores

Support Centre

268 Stuart street

PO Box 5769

Dunedin, New Zealand

9016

Phone: 03 477 2340

Fax: 03 479 2903

www.nightnday.co.nz

www.facebook.com/nightnday.co.nz

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