Inside a creative design agency
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Transcript of Inside a creative design agency
Design Agency
A closer look into life at a
http://www.firedog.co.uk/
08/04/2023
Firedog Creative
Firedog is an energetic and talented creative agency, set centre stage in London’s Hoxton Square.
Our core skills focus on branding and digital, and in particular, the areas where they meet.
Our clients include The Barbican, The Royal Academy of Engineering and Bouygues UK.
Meet the team...We give you an insight into how accounts and design fits together
The Big Dog: Cliff
Cliff is the original founding partner
and owner of Firedog. He enjoys
spanning all aspects of the agency
remit, both working with clients and
dabbling with the studio crayons.
Cliff says: “Self-discipline has to be very
high for this role – you could just spend all
day sitting on a golf course pretending
to be working...”
The Studio Team...Meet the office team. Ranging from accounts, PR, social media
and the smooth running of the Firedog studio, these roles are
heavily communication-based.
Let’s take a closer look at studio roles...
Hannah: Account Director
The Account Director is essentially the link between the creative team and the client. As Firedog’s Account
Director, Hannah is the main client contact for projects coming
through the studio. She looks after some of the company’s
operations tasks, including new business, company processes and finances.
Hannah says:“In short, I spend half of my time planning and managing projects, the other half of my day is spent with my head
in multi- coloured spreadsheets.”
Lucian: Account Manager
Despite managing his/her own clients, anAccount Manager’s accounts will ultimately
be overseen by the Account Director. Lucian is responsible for managing a range of
clients, which involves much time spent on thephone and in meetings.
Lucian says:“ Working closely with the creative teamthroughout the project is really rewarding,especially when I’m able to add some
ideas intothe mix.”
Cara: Studio Manager
An Office or Studio Manager ensures the smooth running
of the studio – she/he organises and supervises all administrative activities. Cara looks after Cliff’s diary
and undertakes day-to-day admin like invoicing,
purchasing supplies, and arranging away days. She works three
days a week.
Cara says:“A big advantage with this job is that you don’t take it
homewith you ; it’s a stable job that allows some variety,
withoutbeing too stressful.”
Hannah: Social and Media Executive
Hannah is responsible for getting
the word out there regarding Firedog projects. This involves using social media platforms,
co-coordinating the newsletter
and entering the agency for
awards.
Hannah says:“My favourite part of the role
is all the writing that’s involved. It’sgreat to monitor which topicsinterest people!”
The Designers...Meet the designers. This side of the
studio is responsible for the creative
output and ranges from graphic design
and print to web development.
Want to know more about these roles?
Read on...
Lee : Design Director
Design Directors oversee the design of branding and
advertising for a client, ensuring that this adheres to the
client’s requirements. Firedog’s Design Director Lee is
responsible for the overall creative output in the studio.
Lee says:
“I head up the creative team – inspiring, motivating and
harnessing the teams’ creativity to ensure all our work is
as good as it can be.”
Sam: Digital Director
Digital Directors, or Heads of Digital must have in-depth
knowledge of interactive digital marketing, outside of media
planning or buying. As Firedog’s Digital Director, Sam is
responsible for all digital output of the studio. This might be
a new web build or a site re-fresh.
Here are just a few of the sites we’ve either built or refreshed:
Aquaterra: http://www.aquaterra.org/
Vitruvian: http://www.vitruvianpartners.com/
Royal Academy of Engineering: http://www.raeng.org.uk/
Sam says:
“If you cut me, I bleed matrix.”
Ammar: Web Developer
In digital agencies, a Web Developer is
responsible for the design, layout and coding
of a website – how the site works and how it
looks.
Ammar builds and maintains the websites
designed by Sam or Lee.
Ammar says: “My worst nightmare is Internet
Explorer...why does it make everything so
unnecessarily complicated?!”
Ale: Junior Designer
A designer’s role covers a wide spectrum of tasks.
Firedog’s Junior Designer Ale is involved in the studio’s
printed output – this includes posters and books.
Ale says:
“I work closely with Lee both in pitching for new brand
identities and developing existing ones. The best part of
my job is that every week is different
to the next.”
Matt: Front End Web Developer
On a work placement with Firedog, Matt
mainly supports the other web developers
fixing website bugs and making small
changes for clients.
Matt says:
“My time is also spent researching new
plug-ins and finding cool ways of
implementing customer requirements.”
Michelle: Intern
Interning at Firedog, Michelle has been working on bits
of various projects, such as the newsletter. Here it is :
http://us2.campaign-archive2.com/?u=7b53cea0a6b62b352d
1931e37&id=43b9b645bf
Cliff’s top tip for interns to impress him?
“What will set you apart from your peers is how much
nicer you are.”
http://www.firedog.co.uk/thinking-space/work-with-firedog/ad
vice-for-design-graduates/
We hope this was helpful!
Feel free to...
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Inbox us: [email protected]
Or, if you really feel like it, all of the above....