Insecticides (India) Limited -...
Transcript of Insecticides (India) Limited -...
STRICTLY PRIVATE AND CONFIDENTIAL
Corporate Presentation
Insecticides (India) Limited
1
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2
Table of Contents
Company OverviewSection I. 03
Key Corporate HighlightsSection II. 08
Growth Strategy and Key Value Creation Drivers Section III. 18
Financial PerformanceSection IV. 20
Annexure 22
Section I.
Company Overview
4
64.4% of revenue(3)22.9% of
revenue(3)
10.3% of
revenue(3)
2.4% of
revenue(3)
Thimet, Nuvan, Victor,
Monocil, Xplode, Lethal,
Nayak, Sharp, Indan 4g,
Super fighter, Aflatoon,
Bravo, Titan, Metacil
Hakama, Hijack,
Selector, Strike,
Flite 71
Pulsor, Force 11,
Care, Himil, Prism
Milstim,
Mycoraja, Prime
gold, Olympic
� Insecticides (India) Limited (IIL) is amongst the top 10 Indian
agrochemical companies having almost 7% market share of the
Indian domestic agrochemical market(1)
� It has a pan-India presence, with integrated operations across R&D,
manufacturing, marketing and distribution of a wide range of
formulations, technicals & household pesticides
� IIL caters to the insecticide, herbicide, fungicide & PGRs segment;
has a varied portfolio of 99 formulations,18 technicals & 350+ SKUs
� The company has a portfolio of strong & successful brands and
believe to have a proven track record of turning around acquired
off-shelf brands into market leaders
� Navratnas (Top 9 brands) & Super 11 brands (next top 11 brands)
contributed 53% and 15% respectively of the total branded
formulation sales for Mar-15(3)
� IIL has 5 Formulations & 2 Technicals facilities at Chopanki
(Rajasthan), Samba (J&K), Udhampur (J&K) and Dahej (Gujarat)
� It has International tie-ups with AMVAC and Nissan Chemicals
(through Nagarjuna Agrichem Ltd.), for brand licensing and
marketing rights
� The company has an in-house R&D facility, accredited by NABL &
recognised by DSIR with 14 scientists. Also, IIL has set up an R&D
centre through a JV with OAT Agrio, Japan for a new R&D centre
� IIL has a Pan-India distribution network of 5,000+ distributors and
29 depots and branches
Company Overview
Source: (1) CRISIL report dated 21 April, 2015; (2) Mar -15 refers to gross revenue numbers corresponding to financial year ended 31st Mar 2015 . (3) Refers to % of branded formulation sales
PGR – Plant Growth Regulator; SKU – Stock Keeping Units; AMVAC – American Vanguard Corporation
NABL: National Accreditation Board for Testing and Calibration Laboratories; DSIR: Department of Science and Industrial Research
Branded formulations and Institutional sales accounted for 70.2% and
29.8% of the Mar-15 gross sales. Technicals, Bulk Formulations &
Packaging accounted for 52.1%, 35.8% & 12.1% of the Institutional sales(2)
Insecticides Herbicides Fungicides PGR
Branded & Bulk
Formulations
Manufacturing : 198
Import : NA
Manufacturing :
41
Import : 18
Export: 42Export: 49
Technicals
Total Registrations: 348 (as at 31st Dec, 2014)
Additionally, 4
registrations for export,
12 registrations for
formulations and 3
registrations for active
ingredients are pending
with the CIB
5
Key Milestones
1996
� Incorporated as a private
limited company
� Incorporated as a private
limited company
2001
2002
2003
2004
2005
2006
20072011
�Converted into a public limited company�Converted into a public limited company
�Started operations by
commissioning formulation plant
in Chopanki (Rajasthan)
�Started operations by
commissioning formulation plant
in Chopanki (Rajasthan)
�Acquired 21 leading brands of
Montari Industries Ltd (Ranbaxy
Group company)
�Acquired 21 leading brands of
Montari Industries Ltd (Ranbaxy
Group company)
�Commissioned second formulation
plant in Samba (Jammu)
�Commissioned second formulation
plant in Samba (Jammu)
�Set up R&D Laboratory in
Chopanki
�Granted ISO 9001-2008
certification for Chopanki
�Set up R&D Laboratory in
Chopanki
�Granted ISO 9001-2008
certification for Chopanki
� IPO & listing at NSE/BSE
�Technical plant commenced operations
in Chopanki
�Expansion of Formulations completed in
Samba
� IPO & listing at NSE/BSE
�Technical plant commenced operations
in Chopanki
�Expansion of Formulations completed in
Samba
2012
2014
2015
�Acquired Monocil brand from NOCIL Ltd
�Two new formulation plants - Dahej and
Udhampur - commence operations
�Acquired Monocil brand from NOCIL Ltd
�Two new formulation plants - Dahej and
Udhampur - commence operations�Acquired the exclusive rights to sell
the Thimet brand in India from
American Vanguard Corporation, USA
�Acquired the exclusive rights to sell
the Thimet brand in India from
American Vanguard Corporation, USA
�Started producing Diafenthiuron
�Commencement of Packaging &
Distribution of Hakama
�Started producing Diafenthiuron
�Commencement of Packaging &
Distribution of Hakama
�Launched R&D centre
with OAT Agrio, Japan
�Launched R&D centre
with OAT Agrio, Japan
�Launched Nuvan, Hakama and Pulsor in
collaboration with AMVAC and Nissan
�Entered into JV with OAT Agrio, Japan for
research and invention of new agricultural
chemicals
�Technical plant in Dahej commences
operations
�Launched Nuvan, Hakama and Pulsor in
collaboration with AMVAC and Nissan
�Entered into JV with OAT Agrio, Japan for
research and invention of new agricultural
chemicals
�Technical plant in Dahej commences
operations
2008
�Granted OHSAS
18001 certification
�Granted OHSAS
18001 certification
6
Pan-India Presence: Manufacturing Facilities at Strategic
Locations & Wide Distribution Network
Note: Map not to scale
OAT JV
Dahej Formulation Plant Dahej Technical Plant
7
Shareholding Pattern & Stock Price Performance
# Promoter and Promoter Group Shares % stake
1 Hari Chand Aggarwal 615,600 4.85
2 Hari Chand Aggarwal HUF 996,000 7.85
3 Kritika Aggarwal 75,000 0.59
4 Nikunj Aggarwal 750,000 5.91
5 Pushpa Aggarwal 1,434,600 11.31
6 Rajesh Aggarwal 3,528,600 27.82
7 Rajesh Aggarwal HUF 1,302,000 10.27
8 Sanskar Aggarwal 601,200 4.74
9 ISEC Organics Ltd 169,700 1.34
Total 9,472,700 74.69
#
Institutional
Investors Shares % stake
1 LIC 6,75,000 5.32
2Fidelity Northstar
Fund3,75,000 2.96
3HDFC Small &
Midcap Fund1,65,458 1.30
Total 12,15,458 9.58
Source: BSE India, Bloomberg; Shareholding pattern is as on 31st March, 2015; Stock price chart is ex-bonus. Bonus in the ratio of 1:2
* Revenue from operations; **Networth is adjusted for Unamortised Share issue expenses and Preliminary expenditure not w/off
125
200
275
350
425
500
575
650
Jan-14 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15 Jun-15
52 week H/L: 631.83/244.23
Mcap: Rs.1041 cr
Enterprise Value: 1,330cr
52 week H/L: 631.83/244.23
Mcap: Rs.1041 cr
Enterprise Value: 1,330cr
IIL stock is up by 191% from 01st Jan, 2014 till 19th June, 2015
17 April record date
for bonus issue
The company has announced a bonus of 1:2 shares for record date of 17th April, 2015
Particulars Mar-15 Mar-14 Mar-13
Revenue* 9642 8,641 6,167
Operational
EBITDA1111 818 693
PAT 548 399 353
EPS 4.87 31.49 27.85
EBITDA Margin 11.5% 9.5% 11.2%
Networth** 2,925 2,429 2,086
Revenue CAGR: 25.0%
EBITDA CAGR: 26.6%CAGR: FY13-FY15
Financials (In INR mn, except per share data)
Promoter,
74.69%
FII, 4.13%
DII, 6.63%
Bodies
Corporate,
3.71%
Public, 10.84%
INR
Section II.
Key Corporate Highlights
9
IIL’s Integrated Platform Is Well Entrenched To Take Advantage
of Long Term Opportunities
2. Strong Brand portfolio
� Large kitty of generic brands - Tractor Brand
as the Umbrella brand
� 99 branded formulations with Navratna brands
featuring in the top 5 in respective categories
� Strategic brand acquisition of “off the shelf
brands” E.g. Lethal, Monocil, etc.
� Vigorous Promotion campaigns
� Training and Education to farmers
1. Favorable industry dynamics
� Increasing population, reducing arable land
� Under-penetration of crop protection products
� Low agricultural productivity
� Rising food demand due to rising income
3. R&D and New Product Development Capabilities
� R&D centre established in 2005 for reverse
engineering of off patented products
� Developed 50 new processes, 1 process patent
received, 7 process patent applications pending
� JV with OAT Agrio Co, Japan for product discovery
and IP through new invention R&D centre
� MNC partnerships - Tie-ups with AMVAC, USA &
Nissan Chemicals, Japan
4. Robust manufacturing facilities and distribution
network
� 5 formulation and 2 technical manufacturing
facilities in North and West India with advanced
technology
� Pan India Network of 5,000+ distributors and 29
branches & depots
5. Experienced Promoters and Management
Team
� Almost 3 decades of experience & track record
� Successfully created strong brands in the
space and have also marketed off-shelf
acquired brands
6. Robust Financial performance and Balance Sheet
Strength
� Track record of sustained growth, Revenue CAGR of 25%
between FY13-15
� Low debt-equity level
� Credit rating of CRISIL A/negative and CRISIL A2+ for
fund and non-fund facilities
Integrated company
providing solutions
to Indian agriculture
Industry
Dynamics
Portfolio of
established
agro-
chemical
brands
Experienced
Management
Team
Strong R&D
focus &
International
Strategic Tie-
ups
Robust
Financial
Performance
Robust Manufacturing
Facilities & Pan-India
Distribution
Network
10
1. Industry Dynamics
India’s crop protection industry is estimated at USD 4.25bn
in FY14 & is expected to reach USD 7.50bn by FY 19
� India is the 4th largest producer of agrochemicals, after USA, Japan &
China. It is a highly fragmented generics market with exports constituting
almost 50% of the Indian crop protection industry
� Insecticides is the largest sub-segment with almost 60% market share;
Fungicides and Herbicides are the largest growing segments accounting
for 18% and 16% respectively
� Andhra Pradesh (erstwhile), Maharashtra & Punjab are major consumer
states
� Mancozab, Acephate and Chlorpyriphos are the mostly widely consumed
technical products. Nearly 100% of the top 5 consumed products are
domestically manufactured
� Imports form about 31% of the total domestic consumption. China is the
largest supplier, accounting for over 55% of the total imports
Key Growth Drivers
� Exports to remain the key growth driver; expected to grow at ~16%
Low cost manufacturing, availability of technically trained manpower,
seasonal domestic demand, available capacity, better price realization
globally and strong presence in generic pesticide manufacturing
� Growing food demand with limited land availability
� Agrochemicals worth USD 6.3 billion are expected to be taken off-
patent list by 2020
� Low consumption of pesticides in India
� Expensive labour to drive herbicide/weedicide consumption in India
Indian Crop Protection Market
Pesticide consumption (Kg/ha) global comparison
Source: FICCI & Tata Strategic Management report - Jan 2015; CRISIL report dated 21 April, 2015
2.004.20
2.25
3.30
FY-14 FY-19
8%
16%
USD 4.25
billion
USD 7.5
billion
Exports
Domestic
Total
12%
0.6
5 5
7 7
1213
17
India UK France Korea USA Japan China Taiwan
Poised for strong growth Indian Crop Protection MarketPoised for strong growth
11
2. Portfolio of Established Agro-Chemical Brands
Track Record Of Turning Around Acquired Brands
� IIL has successfully demonstrated the ability to acquire off-shelf
brands and turn them around through marketing initiatives
� Tractor Brand
– Has become the Umbrella brand for marketing & branding
purposes, enjoys a strong brand recall and helps introduce new
products, through brand extensions
� Lethal
– Part of 21 brands acquired from Montari Industries in 2003
� Monocil
– Acquired from Nocil in 2011, Monocil had been off the shelf
prior to its acquisition
– Within the first year of acquisition, IIL managed to make
Monocil one of its key products
� IIL has 99 formulations, with the Navratna’ range of branded
formulations, including ‘Lethal’, ‘Victor’, ‘Thimet’, ‘Hakama’,
‘Pulsor’, ‘Monocil’, ‘Hijack’, ‘Xplode’ and ‘Nuvan’ featuring in the
top 5 products of their category(1)
� ‘Pulsor’ is the market leader and sole product available in its
specific product segment(1)
� ‘Navratna’ and Super 11 range of branded formulations
contributed 53% and 15% respectively of the total branded
formulation sales for March, 2015
� Effective marketing and branding strategy and successful
implementation has enabled IIL to develop a strong brand and is a
key competitive strength to leverage in executing product portfolio
expansion strategy
Brand Portfolio
Note: (1) CRISIL report dated 21 April, 2015; Revenue share numbers are for financial year ending March, 2015 and are as a % of branded formulations.; * including brand extensions
Category Brand Name Revenue Share Technical Name Particulars
Insecticide Thimet 10.70% Phorate 10% CG Protects paddy and other crops against stem borers
Insecticide Nuvan 8.30% Dichlorovos 76% EC Protects paddy and wheat against brown planthoppers and caterpillars
Insecticide Lethal* 7.10% Chlorpyriphos 20%EC Protects from stem borer in paddy and white grub in sugarcane
Insecticide Monocil 6.60% Monocrotophos 36% SL Protects cotton against bollworms and sucking pests
Herbicide Hijack + Flite 5.50% Glyphosate 41% SL To remove primarily all weeds in non-crop areas
Insecticide Victor* 5.20% Imidacloprid 17.6 % SL Protects cotton and other crops against sucking pests
Herbicide Hakama 3.90% Quizalofop Etyl 5% EC To control grassy weeds in soybean, cotton, black and green gram
Fungicide Pulsor 3.80% Thiafluzamide 24% SC For control of sheath blight in paddy
Insecticide Pluto / Xplode 2.10% Emamectin Benzonate 5% SG Protects pulses against bollworms
12
New Product Capabilities Initiative
3a. Strong R&D Focus
� R&D centre located at Chopanki (Rajasthan) for developing processes for new environmentally friendly formulations - accredited
with NABL and recognized by DSIR
� Team includes 14 scientists, 6 engineers, 5 technicians and other staff as at March 31, 2015
� Successfully developed 50 new processes, including making Thiamethoxam environmentally friendly by eliminating Methanol
from its formulation and decreasing both time cycle and cost
� In March 2014, IIL was granted the process patent for the process of preparing Acetamiprid, an active ingredient
� 1 process patent received, 7 process patent applications filed by IIL pending with the Indian Patent Office
Research and Development JV with OAT Agrio, Japan
� Joint venture with OAT Agrio, Japan to set up a new R&D facility at Chopanki,
Rajasthan. OAT plans to provide the technology and know-how
� Engaged in the invention of new agricultural molecules for domestic and
international markets besides managing intellectual property
� Launch new patented products in India and 14 other countries in the Indian Sub-
continent, Middle East and East–African countries for which IIL has the exclusive
distribution rights
� OAT Agrio Co. Ltd., Japan is engaged in the manufacture and sale of agricultural
chemicals and fertilizers in Japan with USD 108mn in revenue (2014)(1)
Note: (1) Bloomberg - Dec 2014 annual revenue
13
3b. International Strategic Tie-Ups
Focus On Specialty Molecules Through International Collaborations
Mar-15 revenue
Brands Partner Since Nature of Agreement (INR mn)
Thimet AMVAC, USA 2006 IIL is responsible for manufacturing, marketing and distribution
of Thimet in India
Largest product for IIL in terms of sales
774
Nuvan AMVAC, USA 2011 IIL is responsible for manufacturing, marketing and distribution
of Nuvan in India
602
Pulsor Nissan Chemical
(Nagarjuna Agrichem)
2012 IIL has rights for marketing of Nissan’s product – Pulsor in
India
276
Hakama Nissan Chemical,
Japan (Nagarjuna
Agrichem)
2012 Marketing of their popular weedicide product under the brand
name HAKAMA in India
281
14
Strategic Manufacturing location & infrastructure…Surplus land, Environmental clearance and Tax benefit available
4a. Robust Manufacturing Facilities
Location Unit Started inPlot Area Built Up Area Capacity FY 15 Utilisation
Capacity Utilistaion
Sq Mt Sq Mt MTPA) (MTPA) %
Chopanki,
Rajasthan
Formulations FY02 8,000 3,314 38,000 11,142.7 26%
Technicals FY08 3,958 1,657 3,800 1,199 32%
Samba, Jammu
and KashmirFormulations FY05 9,358 6,210 13,430 6,157.4 46%
Udhampur,
Jammu and
Kashmir
Formulations FY12 6,070 5,434 5,600 2,921 52%
Dahej, Gujarat
Formulations FY12 1,67,631 11,830 18,500 14,924.3 81%
Technicals FY13 10,000 6,564.2 66%
Total 2,02,111 32,522
•MTPA – Metric Tonnes per annum
UPDATE
15
4b. Pan-India Distribution Network
� Successfully leveraged the strong reputation and experience of the promoters to establish an extensive network of distributors and dealers across India
� Distribution network comprising of over 5,000 distributors with pan-India presence
� 29 depots/branches (which are also warehouses)
� Footprint across major crop producing regions including Punjab, Haryana, Andhra Pradesh (erstwhile), Maharashtra, Uttar Pradesh, Karnataka, Tamil Nadu, Bihar, Gujarat and Madhya Pradesh
Preferred partner for International innovators entry into India
Strong Grass-root distribution network
� Brand licensing and marketing agreements with AMVAC, USA and Nissan Chemical, Japan
� AMVAC, USA also granted the exclusive license and right to use know-how & information related to Phorate and its trademarks for promotion, marketing, distribution and sale in India
� Distributor for Nissan Chemical products ‘Pulsor’ in India
� American Vanguard Corporation (AMVAC) is a diversified specialty and agricultural products company focusing on crop protection, turf and ornamental markets, and public health applications
� Nissan Chemical Industries, Ltd., is a chemical manufacturing company engaged in six business segments i.e Chemicals, Functional Materials, Agricultural Chemicals, Medicinal Drug, Wholesale and Others
16
5. Experienced Management Team
2 DGMs
2 Project Managers
1 Unit Head
ChairmanChairman
Managing DirectorManaging Director
Head International
Marketing
Head International
Marketing
Head Procurement and
Institutional Business
Head Procurement and
Institutional BusinessVice PresidentVice President CFOCFO
ProductionProduction MarketingMarketing R&DR&D Admin & HRAdmin & HR ITIT FinanceFinance
4 GMs 1 GM 1 GM
1 Sr. Manager
1 GM 1 Company
Secretary
1 Sr. Manager
17
6. Robust Financial Performance
PAT and PAT Margin (in INR million)
EBITDA and EBITDA Margin (in INR million)
Debt / Equity
Revenue and Revenue Growth (in INR million)
693
818
1,111 11.2%
9.5%
11.5%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0
200
400
600
800
1,000
1,200
FY13 FY14 Mar-15
1.01x
1.06x
1.01x
0.98x
0.99x
1.00x
1.01x
1.02x
1.03x
1.04x
1.05x
1.06x
1.07x
FY13 FY14 FY15
Note: Dec-14 numbers are for nine months ending 31st Dec, 2014; Networth is adjusted for unamortised share issue expenses and preliminary expenditure not written-off; EBITDA refers to Operational EBITDA;
Debt = Long term debt + Short term debt + Current maturities of long term debt
6,167
8,641
9,642
4,000
5,000
6,000
7,000
8,000
9,000
10,000
FY13 FY14 FY15
Healthy Growth in Income and Earnings with stable debt/equity
353 399
548
5.7%
4.6%
5.7%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0
100
200
300
400
500
600
FY13 FY14 FY15
Section III.
Growth Strategy and Key Value Creation Drivers
19
Growth Strategy
IIL has set a platform and a well laid down strategy in place for future growth
� Per capita consumption of crop protection products in India is amongst the lowest in the world at 0.6 kg/hectare as compared
to 5 kg per hectare in the UK and 7 kg per hectare in USA
� Develop new and high margin products, including product extensions of established brands and expand the revenue share of
Navratna and Super 11 ranges of branded formulations
� Existing infrastructure, manufacturing capabilities, distribution network and access to R&D and know-how will be
instrumental to enhance the product portfolio
Expansion of
product portfolio,
organically &
inorganically
Expansion of
product portfolio,
organically &
inorganically
� Agrochemicals worth USD 6.3 billion are expected to be off-patented by 2020, providing opportunity to introduce new
products to the portfolio
� Focus on developing processes for new environmentally friendly formulations, improving existing processes and production
cost efficiency by leveraging advanced in-house R&D facility
� New JV with OAT Agrio, Japan, will enable the launch of new patented products in India and 14 other countries in the Indian
Sub-continent, Middle East and East–African countries for which IIL has the exclusive distribution rights
Innovation &
product
development
Innovation &
product
development
Increasing
geographical
penetration &
addressable market
Increasing
geographical
penetration &
addressable market
Focus on
institutional sales
Focus on
institutional sales
� Exports currently constitute ~50% of the Indian crop protection industry; expected to grow at a 16% CAGR to reach US$ 4.2
billion by FY-19, resulting in a 60% share of the Indian crop protection industry
� Pursuing registrations in Middle East and South East Asian regions
� Experienced team in domestic and international sales and marketing
� Technical synthesis plants have 11 streams which provides the flexibility to expand product range and change product mix to
changes in the customer demands and industry trends
� Leverage advanced R&D capabilities to expand contract manufacturing.
� Preferred choice for global agrochemical companies operating in India due to capability in low cost manufacturing, availability
of trained manpower along with R&D and manufacturing capabilities
Source: FICCI & Tata Strategic Management report – Jan 2015.
Section IV.
Financial Performance
21
Key Financials
Note: Figures have been regrouped wherever necessary; Networth is adjusted for Unamortised Share issue expenses and Preliminary expenditure not w/off
INR Mn
Particulars Mar-15 Mar-14 Mar-13
Period (months) 12 12 12
EQUITY AND LIABILITIES
Networth 2,925 2,429 2,086
Debt 2,946 2,580 2,113
Other liabilities 3,336 2,868 2,086
TOTAL 9,207 7,877 6,285
ASSETS
Fixed Assets 2,423 2,243 1,852
Current Assets 6,592 5,450 4,366
Other assets 192 185 67
TOTAL 9,207 7,877 6,285
Key Balance Sheet Items Key Profit & Loss Items
INR Mn
Particulars Mar-15 Mar-14 Mar-13
Period (months) 12 12 12
Revenue from operations (Net) 9642 8,641 6,167
Total expenditure 8,531 7,823 5,474
(excl. depreciation & finance cost)
Operational EBITDA 1,111 818 693
Other Income 4 5 2
EBIT 973 756 638
EBT 642 487 464
PAT 548 399 353
Depreciation 142 67 58
Finance cost 332 269 174
Margins
EBITDA margin 11.5% 9.5% 11.2%
EBIT margin 10.1% 8.7% 10.3%
Net Profit margin 5.7% 4.6% 5.7%
ROCE 17.9% 16.4% 16.8%
ROAE 20.5% 17.7% 18.2%
Annexure
23
47 50 5244 47
1319
22
1922
2009-10 2010-11 2011-12 2012-13 2013-14
Domestic produce Imports
Indian Crop Protection Industry – Overview
Domestic consumption of pesticides (technicals) (in ‘000 MT)
Growth in pesticide (technicals) capacities and actual production (in ‘000MT)
Source: CRISIL report dated April 21, 2015; Ministry of Chemicals and Fertilisers, Department of Chemicals and Petrochemicals, Statistics and Monitoring Division, GoI.
58
1510 8 7
3
Mancozab 2, 4-D Acephate Chlorpyriphos Cypermethrin Glyphosate
Key pesticides and insecticides (technicals) consumed in India (in ‘000MT for 2013-14)
184
230245
273289
134 143 155 154178
0
50
100
150
200
250
300
350
2009-10 2010-11 2011-12 2012-13 2013-14
Capacity Production
24
Distinct Characteristics Across the Industry Value Chain
Source: CRISIL report dated 21 April, 2015.
Value Chain Intermediate Technical Formulation Integrated
Manufacturing
Process
� Standardized
� Handles toxic inputs
� Technical and Knowledge
intensive
� Handles toxic inputs
� Limited product flexibility
� Higher productive
flexibility
� Technical + Formulations
Entry Barrier Low
� Commodity like product
� Highly competitive
High
� Closely held product
technology
� Patents and registrations
� Environmental approvals
Small Scale – Low
Large Scale – High
� Patents & registration
� Brand equity/ loyalty
� Wide distribution
channel
High
� Patents, registrations
Environmental approvals
Competitive
Strength
� Process skills
� Cost efficiency
� Scalability and innovation
� Products patent
registrations
� Product mix
� Marketing research
� Brand strength
� Scalability, product mix
and marketing reach,
innovation
Key Features
Profitability Relatively low Moderate to healthy Moderate to healthy Moderate to healthy
Working Capital
Intensity
Low Moderate High High
Impact of Monsoon Low Trickle-down effect Direct Direct
Capital Intensity High High Low High
25
CSR Initiatives
IIL’s inclusive growth policy
AGLA KADAM� Realizing its social responsibility, the Company started a social welfare programme
“Agla Kadam” (English: “Next Step”) in Punjab and Rajasthan in 2008
� Over the years IIL has adopted many schools and villages to offer people the basic
needs of life including healthcare, education and women empowerment
� It is undertaking various activities such as providing books and study material to
children, giving scholarships and aid to schools, providing technical education to
farmers about new and latest technologies, etc. to increase their yield and improve
their income
� The Company aims to adopt more villages in other parts of the country as well
JAGRUKTA ABHIYAN� Identifying the need for information among farmers for their upliftment, IIL initiated a
farmer awareness initiative “JAGRUKTA ABHIYAN” (English : “Awareness campaign”) in
2007, where a team of agri experts is deputed to train and help the farmers for better
agricultural practices in Punjab, Haryana, Andhra Pradesh and Rajasthan
� Following the successful response, the nationwide campaign is conducted every year
focusing on awareness towards the safe and judicious use of agro chemicals
� This campaign was very well accepted by the farmers all across the country
� About 5,000 meetings are conducted in every state including participation from
government officials
26
Promotion of Green Gram for Prosperity and Soil Health –
An Awareness Initiative
This is a recent Initiative started by the
company to promote the inclusion of theGreen Gram in the Crop Rotation among
the farming community.
Inclusion of Green Gram in the crop rotation is very
useful to the farmers, they can get this short
duration crop between two major crops and get the
handsome income. Also being the leguminous crop
helps to increase the fertility of the soil resulting in
the better productivity of the next crop.
27
For Any Queries, ContactFor Any Queries, ContactFor Any Queries, ContactFor Any Queries, Contact
Sandeep Aggarwal
Chief Financial Officer
Insecticides (India) Limited
T: +91 11 27679700