INPUT COMMUNICATION JAN-2015

TRICAINE MINMIN MOBILE CHARGER STAND: 20/TBM

Insert charger through the hole and plug in as shown Sir it gives me great pleasure in presenting you Tricaine/Minmin mobile charger stand which will be a utility item for you. Sir this mobile charger stand can be used to hold your phone near the socket safely during charging no matter how long or short the charging cord may be. For Tricaine-MPS Doctors:

Sir, like this unique mobile charger stand Tricaine is also unique.

Sir, in hyperacidity, gastritis, epigastric pain, prescribe Tricaine-MPS, The first and the only one antacid,

anti-flatulent, anesthetic formula.

Aluminium hydroxide and magnesium hydroxide in balanced 2:1 ratio provides prompt relief from

hyperacidity. Simethicone relieves flatulence immediately. Oxethazaine offers prolonged anaesthetic

effect.

Sir, Prescribe Tricaine-MPS, The first and the only one antacid, anti-flatulent anaesthetic formula.

For Minmin Tonic Doctors: Sir, like this unique mobile charger stand Minmin Tonic is also unique.

Minmin Tonic-The Only Tonic with Iron, contains Hematinic formula along with Proteins, Vitamins,

Minerals & Amino acids. Minmin Tonic is available in 5ml dosage which ensures 40 dosages in 200ml

bottle. Minmin Tonic is alcohol & sugar free, so can be safely prescribed to all patients.

Sir, in General Weakness, Iron deficiency anemia, Pregnancy & Lactation, Growing Children, Post-surgical

Convalescence & Anorexia prescribe Minmin Tonic-The Only Tonic with Iron.

TRICAINE-MPS DIAMOND TRIAL – 50 / TBM

Front Back

Front side Sir, Diamond Trial (Dutch Study on Initial Management of Newly diagnosed Dyspepsia) is an important trial which was published in THE LANCET journal year 2009. Sir, Diamond Trial states that Step-up therapy starting with antacids is more cost effective than a Step-down therapy starting with PPI’s in the empirical management of dyspepsia (Ref: Lancet 2009; 373: 215-225). Back side Tricaine-MPS has a:

2:1 balanced ratio of Aluminium & Magnesium hydroxide: For faster acid neutralization (The ANC value of Tricaine-MPS is 14.02)

Therapeutic dose of Simethicone: 125mg – Relieves flatulence immediately

Oxethazaine advantage: Acts as a local anaesthetic. Relieves epigastric pain.

High viscocity of Tricaine-MPS: Offers mucoprotection

Homogeneous formulation: Ensures right dosage. No need to shake before taking it.

Sugar free formulation: Safe for diabetic patients

Available in a soothing mint flavour

MRP is just 78.00 Rs. Very economical to the patient. Sir, in hyperacidity, gastritis & epigastric pain, prescribe Tricaine-MPS, The first and the only one antacid,

anti-flatulent, anesthetic formula.

TRICAINE-MPS TRY YOU CAN SERIES 1 – 30 / TBM

Try You Can is an in clinic activity which will help you to get some extra time in doctors chamber.

It’s a fun series which will help to get Tricaine on Dr’s pen (Tricaine – Try You Can)

Try this trick twice-thrice before doing it inside the clinic.

Input Communication: TRICAINE ON ACIDITY GONE…

Hold this booklet as shown in the figure. While flipping the pages from left hand side tricaine will be

visible. Ask doctor to prescribe Tricaine-MPS in hyperacidity, gastritis & epigastric pain, the first and the

only one antacid, anti-flatulent, anaesthetic formula then flip the pages from right hand side where blank

pages will appear.

Sir, prescribe Tricaine-MPS in hyperacidity, gastritis & epigastric pain

TRICAINE ON ACIDITY GONE…

Now ask your doctor to perform the same trick. It will be little difficult to perform it if he / she is not

aware of the trick behind it. If doctor is not aware of the trick then he will get impatient & out of

curiosity he will ask you the logic behind the trick. Then explain the trick to your doctor.

Trick: The pages of this booklet were cut in such a fashion that when you flip the pages from either side

(Left or right) it will show only one image (either blank or Tricaine)

Left Hand Side Right Hand Side

Flipping from right side

(Blank pages appear)

Flipping from left side

(Tricaine appears)

MINMIN TONIC LKF: 20/TBM

Front Back

Front side:

Sir it gives me great pleasure in presenting you the next issue of Minmin Tonic Lesser Known

Fact series on L- Lysine Monohydrochloride

Sir L-Lysine in Minmin tonic increases appetite as it helps to naturally stimulate the appetite.

Also Sir Lysine is necessary for proper liver function and energy production.

Sir L-Lysine in Minmin Tonic is required for maintenance of normal bone as it increases

absorption and contributes to the development and maintenance of the normal structure of the

bone.

Back side:

Sir considering above benefits please prescribe Minmin Tonic in General weakness, Iron

deficiency anaemia, Pregnancy and lactation, growing children, post-surgical convalescence and

Anorexia.

Sir as you are aware your favourite Minmin Tonic is now available in water insoluble Juicy

orange flavour which ensures superior taste throughout the shelf life of the product.

OPD Camps:

Select 2 Drs per TBM who have good potential to Rx Haematinic preparations & take their

permission to conduct OPD camps twice in a week in their clinic.

RINOSTAT + TABLETS LBL: 20/TBM

FRONT BACK

FRONT SIDE: Sir multiple symptoms of common cold like headache, sneezing, runny nose, fever, nasal congestion, watery eyes and body ache need one powerful prescription from you to provide fast relief BACK SIDE: Sir, in Rhinitis & URTI associated with Fever prescribe Rinostat Plus - The active formula to stop Rhinitis. Rinostat plus contains Paracetamol, the time tested & trusted Antipyretic & Analgesic, which reduces pyrexia & relieves body ache. Phenylephrine the nasal decongestant provides immediate relief from nasal and sinus congestion. Chlorpheniramine Maleate the antihistamine in Rinostat + is effective in treatment of allergic rhinitis. Caffeine the CNS stimulant reduces incidence of sedation and enhances & prolongs the analgesic effect of paracetamol. Sir your favourite Rinostat + tablets now come with 3D technology which ensures fast action. It facilitates easy Decompaction, easy dissolution and easy disintegration. All this benefits ensures faster action and quick benefits to your patients Sir, Rinostat + tablet is a scored tablet for easy dosage titration. Sir, given the benefits, please prescribe Rinostat + tablets in your next patients of Rhinitis & URTI associated with fever. Sir, prescribe Rinostat + - The active formula to stop Rhinitis.

TEASER CARD: 20/TBM

Select 20 paediatricians or GPs with high paediatric practice and give them this card indicating

there is a formulation coming up with an excellent taste - bubble gum flavour for their little

patients.

ALDOSTERONE BREAKTROUGH SERIES: 20/TBM

Front Back

FRONT SIDE:

Sir I am very happy to present you the next issue of Aldosterone breakthrough series on spironolactone

and cardiovascular protection

Sir Nature clinical practice Nephrology says in clinical trials of ACEIs and ARBs, aldosterone levels – after an initial decline- increase in 30 to 50% of patients during the first year of therapy. Nature Reviews Nephrology says those patients who demonstrate aldosterone breakthrough have a worse clinical prognosis than those who do not demonstrate breakthrough. BACK SIDE: Doctor add Aldactone Advantage to Standard Therapy in Hypertension, Resistant hypertension, Heart Failure and Diabetic complications. Sir according to Circulation 2010; 121: 934-939 Hyperaldosteronism causes endothelial dysfunction and impairs vascular reactivity, in part, by decreasing vascular anti oxidant capacity, increasing oxidative stress and limiting bioavailable nitric oxide. Aldosterone antagonists improve left ventricle structural remodelling and performance by increasing left ventricle ejection fraction and decreasing left ventricle end – diastolic and end-systolic volumes. Prescribe Aldactone and add years to life.

SERENACE ANXIETY SERIES:20/TBM

Front side Back side

Suggested communication: Front side: Doctor it gives me great pleasure in presenting the next issue of Serenace anxious moments. Dr. as you know at work many people are at stress due to anxiety of fulfilling expectations of seniors, meeting deadlines, work load and competition with colleagues. Back side: Sir for brighter management of Anxiety prescribe Serenace the day time anxiolytic Dr here is the comparison chart which shows Serenace outsmarts Alprazolam on various parameters and is superior to Alprazolam. Sir when mental alertness is essential Serenace is preferred as Alprazolam causes sedation. Sir there is no drug dependence or drug tolerance with Serenace whereas with Alprazolam there is drug dependence and tolerance. Dr. Serenace is BID dose whereas Alprazolam is TID dose. Sir Serenace is Schedule H drug whereas Alprazolam is included in schedule H1. Therefore doctor looking into all the benefits kindly prescribe Serenace….The day time Anxiolytic.

LOMOFEN LBL 50/TBM

Front Back

Front side: Sir as you are aware our PM said India is now the first country to succeed at a Mars Mission in the first attempt and at cheapest cost likewise… Back Side: Sir Lomofen is the Antidiarrhoeal which stops Diarrhoea in the first attempt and at chepest cost. Sir with lomofen the desire to defecate diminishes after 1 hour. Sir all these benefits of Lomofen come at an economic price of only 0.27 paise per tablet. Sir, in Bacterial Diarrhoea prescribe Lomofen Stops Diarrhoea completely.

SPECIALITY REMINDER CARDS

All brands – 50 / TBM; Ortho – 10 / TBM; Gynec – 10 / TBM; Pedia – 10 / TBM This reminder cards consists of a list of products which can be prescribed by the concerned speciality. When using these reminder cards you can highlight one or two products which the doctor has potential to prescribe.

ALL THE BEST