Innovative Product......Pollutants Assisted Electricity Producer

Amity Business School

POLLUTANTS ASSISTED ELECTRICITY POLLUTANTS ASSISTED ELECTRICITY PRODUCER (PAEP).PRODUCER (PAEP).

• Ramneek S Sandhey(46)

MBA (M&S) Section E


1.ABOUT THE PRODUCT1.ABOUT THE PRODUCT


INNOVATUSINNOVATUS’’ PAEP (POLLUTANTS

ASSISTED ELECTRICITY PRODUCER) • The name of product is PAEP (Pollutants Assisted

Electricity Producer).• The name of our brand is INNOVATUSINNOVATUS’’• This instrument makes use of smoke (pollutant) to produce

electricity.• Smoke is the most abundant pollutant on earth. It is

everywhere and if electricity can be generated using it then the electricity related problems can be solved.

• Large amount of smoke is released by chimneys every year.


TARGET MARKET• This product is for industrial use so our targets are the companies that produce

smoke like oil refineries, steel companies, glass manufacturing companies, distilleries (fractional distillation columns), it can be used in dumping zones as well, that is anyplace where the chimneys produce smoke, PAEP can be used (TO PRODUCE ELECTRICITY).


Traditional Methods & Their Limitations. • Traditional methods of producing electricity are thermal power plant

and hydroelectric power station.

LIMITATIONS:

• Thermal power plant makes use of coal which is non renewable source of energy.

• Hydroelectric power plant makes use of water and for that dam has to be constructed and then water is used for electricity production.


TECHNICAL CHARACTERSTICS

Materials Required:

1. Light weight turbine

2.Generator


3.Tungsten container (approximately 10 kg)

4.High pressure vacuum pump.


5.High intensity negatively charged ions.

6.Copper wires.


7.Battery (electricity storage)


WORKING• Cement shelf has to be constructed at the front portion of the

chimney.

• This Pollutants Assisted Electricity Producer will be placed on a cement shelf which is constructed close to the top of the chimney.


• The smoke released by the chimney will automatically be transferred to the tungsten container because it is at the top of the chimney and now the smoke will be attracted towards the two vacuum pumps one of them is in front of turbine and other is at the end of the container and in its way to vacuum pump it will come across turbine which is connected to a generator and it will rotate the turbine and the generator connected to the turbine will start working and will produce electricity.

• Electricity will be conducted by the copper wires which are attached to the generator and then electricity will reach to the main switch of the company and then it can be used for various purposes.

• In case electricity needs to be stored then the batteries can be used to store electricity for future use (comparable to case of inverter)


• Driving forces are required for increasing the speed of smoke and they are provided by the vacuum pump, negatively charged ions (They will attract positively charged smoke) and the heat of the chimney.

• They will increase the rate at which smoke in moving and will help in swift rotation of turbine.

• Because the smoke coming from the chimneys is of very high temperature so tungsten container is used because tungsten has very high melting point (3422 °C, 6192 °F)


ADVANTAGE• Now companies don’t need to rely on State Electricity

Boards for electricity, they can produce electricity of their own for their daily purpose. In this way pressure on State Electricity Boards will decrease and there will be

surplus electricity.


TEST MARKETING• Test marketing will be done in industrial area where there is lot of pollution so

as to check that the product is working correctly or not.

• This product is for industrial purpose so test marketing in industrial area will also help in publicity of product.


2.2.PRICINGPRICING


PRICING

1) Tungsten = Rs 1750/Kg

For 10 kg Tungsten = Rs17,500

2) 2 vacuum pumps(220 V, 50 Hz)=(Rs.45,750 *2)=Rs 91,500

3) Turbine and generator = Rs 8,00,000

4) Battery ( 200 ampere) = Rs 20,000


5) Transportation charges = Depends Upon Distance (Minimum Rs 5,000)

6) Installation Cost = Rs 10,000

7) Miscellaneous Expenses = Rs. 500 to 10,000

(Copper wire, High intensity negatively charged ions etc)


Total Cost Of Production Of 1 PAEP

Rs 8,00,000

Rs17,500 Rs 91,500

Rs 20,000

Rs 10,000

Rs 05,250

Rs 05,000

Total = Rs 9,49,250 (Approx.)

Margin =Rs 1,50,749

Selling Price =Rs 10,99,999 (Approx.) + Guarantee and warranty of 1 year.


COMPARISON• The selling price (Rs 9,99,250) may seem on the

higher side, but this is an industrial product. It is not for common man. In an average company the monthly electricity bill is Rs 1,50,000 to Rs 200,000.

• Once PAEP is installed then company doesn’t need to pay that electricity bill it will produce electricity of it’s own.


MANUFACTURING HOUSE EXPENSES1. Machinery set up cost( including cost of production) = Rs 100,00,000

2. Yearly Expenses:

Bonus and Incentives = Rs 100,000

3. Monthly Expenses:

• Services Technicians = 50 * 10,000 =Rs 500,000/ month

• Sales men for personal selling = 50 * 12,000 = Rs 6,00,000 / month

• Office expenses = Rs 50,000 / month

• Bills and other expenses = Rs 2,00,000/month

Total monthly expenses = Rs13,50,000/month

4. Total advertisement cost = Rs 5,00,000

TOTAL EXPENSE FOR YEAR (2010-11) = Rs. 3,13,00,000


BREAK EVEN POINT

• It is the point where the total revenue generated becomes equal to total cost of production. It is basically a point where there is no profit no loss.

• It will be achieved after the sale of 28.43 units.


3.3.PLACEPLACE


DISTRIBUTION • Because this product is for industrial purpose so we will opt

for direct distribution (Personal Selling) to the companies

which are willing to use this product.

MANUFACTURERS

USER COMPANIES


4.PUNCH LINE4.PUNCH LINE LOGOLOGO && BRANDBRAND

AMBASSADORAMBASSADOR


INNOVATUSINNOVATUS’’

CREATIN sUMTHIN OUT CREATIN sUMTHIN OUT ‘‘F F nothinGnothinG

““TECHNOLOGYTECHNOLOGY ‘‘FF

2MORO2MORO””


BRAND IMAGE• It is what the customers perceive about the brand.

• The customers should be able to co-relate the features of the brand with the personality traits of brand ambassador.

• So we feel our brand ambassador should be someone who has created something out of nothing in the past so our brand ambassador is…………………..


DANNY BOYLE (BRAND AMBASSADOR)

NOTHINGNOTHING SOMETHING


CREATING BRAND VALUE BY PROPER POSITIONING

• Brand can be positioned in the minds of the target customers by creating a suitable USP and making them believe that it is absolutely correct. Here USP for our target customers (companies) is “ BECOME SELF BECOME SELF DEPENDENT”.DEPENDENT”.


• Guarantee and warranty for 1 year is provided.

• If companies with multiple chimneys, demand many PAEPs then they will be given discount. Discount increases with the increase in number of orders by a company

• Our technicians will visit the companies which have opted for PAEP once in three months to check that whether the equipment is working properly or not and if any sort of repair is required then it will be done free of cost.


5.5.ALTERNATIVE USES.ALTERNATIVE USES.


1. PAEP (Pollutants Assisted Electricity Producer) can be used to produce electricity from a train engine. It can be installed on the top of the engine adjacent to it’s chimney

and electricity produced can be stored in the battery.


2.Smoking Zones• The smoke in smoking zones of shopping malls can be used to produce

electricity. PAEP can be installed close to the ventilator of smoking zone. Shopping malls can use that electricity for their purpose.


3.HOTELS• In hotels, smoke is released from the fire place via chimney and also the

kitchens in hotels have chimney so PAEP can be used in hotels also. Similarly, hotels can use that electricity for their purpose.


6.Promotional Strategies 1.It will be done by the print advertisements in 1.It will be done by the print advertisements in

newspapers and business magazines.newspapers and business magazines.

2. By participation in trade fair events and 2. By participation in trade fair events and exhibitions.exhibitions.

3. Demonstrations in industrial areas and 3. Demonstrations in industrial areas and special economic zones.special economic zones.


ADVERTISEMENT 1.ADVERTISEMENT 1.


Thanks toINNOVATUS’INNOVATUS’

PAEP the electric

train is on time


Thanks INNOVATUS’INNOVATUS’

PAEPNow Commonwealth

athleteswill reach

Akshardham on time


INNOVATUSINNOVATUS’’ PAEP

More Electricity

More GDP (Gross Domestic Product)


More GDP (Gross Domestic Product)

Thanks INNOVATUS’INNOVATUS’

PAEP

What isINNOVATUS’INNOVATUS’

PAEP?????


THANK YOUTHANK YOU

INNOVATUS’INNOVATUS’

nothinG sUMTHIN

Innovative Product......Pollutants Assisted Electricity Producer

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