Innovative Online Marketing Strategy to Serve Partner Community

I was tasked with transforming the way a leading IT infrastructure company serviced their small and mid-market customers. I developed an online strategy and created an online tool to facilitate management and delivery of marketing campaigns. As a result of our work and the tools we delivered, the company experienced significant improvements in customer satisfaction and increased customer engagement.

CHALLENGES

Company had a small team of internal campaign execution managers, each serving 30-40 partner managers

Due to resource issues, they were implementing only a handful of campaigns

Needed to target up to 6,000 partner relationships without increasing existing resources

SOLUTIONS

Created a new online tool to effectively create and manage marketing activity

Initial goal was to run at least 100 partner campaigns per month

RESULTS

Exceeded campaign target, enabling 700 campaigns to run per month - a capacity increase of 400 to 500%

Reduced cost to execute selected campaigns by 50%

Client is currently implementing a broader roll-out of the program to other internal groups