Innovative Content Marketing Platform - ASX2015/06/18 · Shares (m) Post consolidation (m)...
Transcript of Innovative Content Marketing Platform - ASX2015/06/18 · Shares (m) Post consolidation (m)...
@humptydumpty 24/02/2015@humptydumpty 24/02/2015 @miashelton199 24/02/2015 @katrockssox 24/02/2015 @smileydave 24/02/2015 @whatdoisay 24/02/2015
Innovative Content Marketing Platform
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OVERVIEWI N D I C AT I V E T R A N S A C T I O N
ShareRoot Inc. (“ShareRoot”) is seeking to list on the ASX and raise equity capital. The transaction is to be facilitated via a reverse takeover of ShareRoot (“Acquisition”) by Monto Minerals (ASX: MOO) as announced on 18 June 2015.
ShareRoot is a Silicon Valley based company that has created a SaaS platform that gives brands the ability to efficiently source ‘user generated content’ (‘UGC’) from various social channels including Instagram and Twitter.
Contemporaneously with the Acquisition, Monto Minerals (which is to be renamed ‘ShareRoot Limited’) will undertake an equity issue of up to 80m shares at an issue price of A$0.10 per (post consolidation basis) share to raise up to A$8.0m (“Offer”). The proceeds of the Offer will be used to fund accelerated sales and marketing activities and working capital.
In addition to the Acquisition and Offer, ShareRoot is completing an interim financing via the issuance of $500k (minimum) to $1m (maximum) in convertible notes which will convert upon a successful ASX listing. The interim financing will be used by ShareRoot to fund transaction costs and working capital in the lead up to ASX listing.
Foster Stockbroking Pty Ltd has been appointed as Sole Lead Manager to the Offer.
Following approval by Monto Minerals shareholders to proceed with the Acquisition (expected to be obtained late October) and re-compliance with Ch 1 and 2 of the ASX Listing Rules, ShareRoot is expected to list on the ASX in Early November 2015 with an indicative market cap of ~A$21.5m and cash of up to approximately A$8m.
It is envisaged the Board of Directors upon listing will comprise three US based directors (including Noah Abelson, the Managing Director and Co-Founder) and two Australian based directors.
ShareRoot Inc. (“ShareRoot”) is seeking to list on the ASX and raise equity capital in conjunction with Orrex Ltd (‘ASX: ORX’). The transaction is to be facilitated via a reverse takeover ofShareRoot (“Acquisition”) by a selected Orrex Ltd.
ShareRoot is a Silicon Valley based company that has created a SaaS platform that gives brandsthe ability to efficiently source ‘user generated content’ (‘UGC’) from various social channelsincluding Instagram and Twitter.
Contemporaneously with the Acquisition, Orrexx Ltd. (which is to be renamed ‘ShareRoot Limited’)will undertake an equity issue of up to 160m Shares at an issue price of A$0.05 per share toraise up to A$8.0m (“Offer”). The proceeds of the Offer will be used to fund accelerated sales and marketing activities and working capital.
Foster Stockbroking Pty Ltd will be appointed as Sole Lead Manager to the Offer.
Following approval by Orrex shareholders to proceed with the Acquisition (expected to be obtained mid July 2015) and re-compliance with Ch 1 and 2 of the ASX Listing Rules, ShareRoot is expectedto list on the ASX in late July 2015 with an indicative market cap of ~A$22m and cash of up toapproximately A$8m.
It is envisaged the Board of Directors upon listing will comprise three US based directors(including Noah Abelson, the Managing Director and Co-Founder) and two Australian baseddirectors.
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Shares (m)
Post consolidation
(m)
Valuation at A$0.10/sh
Existing cap structure of MOO 1,325 19 $1.89m
Interim Financing ($497k MOO equity raise at 0.1c via non-renounceable rights issue 497 7 $710.1k
Pre-listing finance direct into ShareRoot 583 8 $833.3k
Acquisition of ShareRoot (A$10m) 100 $10m
Equity issue shares1 80 $8.0m
Market cap at $0.10/sh 214.5 $21.5m
Options2 on issue at listing 15
Performance Rights3 on issue at listing 52.5
A$m
Sales & Marketing 1.6
Account Management 1.1
Executive Team 0.6
Operations 0.6
Engineering 3.3
Offer Costs 0.8
Total funds raised1 $8.0m
indicative capital structure
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USE OF FUNDS4
PRO FORMA CAPITAL STRUCTURE
1. ThisassumesthatthemaximumsubscriptionofA$8millionisraisedundertheOffer.
2. Unlistedoptions
3. 52.5mPerformanceRightstoShareRootmanagementbasedonthefollowingmilestones:
4. PleasenotethatthistableisanestimateoftheproposedUseofFundsandsubjecttochange.5. BoardandManagementescrowedfor24months,remainingShareRootvendingshareholdersvoluntarilyescrowedfor12months.6. Theindicativeconsolidationratiois70:1
• Brokeroptions($0.10,5years,escrowedfor2years)• Otherconsultantadvisor/consultingoptions
• Tranche1-2yearperiod,willvestuponcontracted6monthrevenueexceedingA$1m(ieA$2mannualisedcontractedrevenue).• Tranche2-3yearperiod,willvestuponexceeding$0.20ANDsignedpayingcustomers• Tranche3-5yearperiod,willvestuponexceeding$0.40ANDcontracted6monthrevenueexceedingA$3m(ieA$6mannualisedcontractedrevenue).
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proposed timetable
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ACTIVITY DATE
Execute exclusivity agreement for the acquisition of ShareRoot 17 June 2015
Completion of entitlement offer 17 July 2015
Due diligence completion and formal documents executed By 31 July 2015
Despatch Notice of Meeting seeking approval for the acquisition of ShareRoot Late September 2015
Lodgement of prospectus with ASIC Late September 2015
Closing date of offer under the prospectus Mid October 2015
General Shareholder Meeting to approve the acquisition of ShareRoot Late October 2015
Re-quotation of shares on ASX Early November 2015For
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OVERVIEWO U R B A C K G R O U N D
Estimated 1.8 Billion internet users using one or more social media platforms globally
Revenue from Social Networks ~$11 Billion in 2014
ShareRoot is a Silicon Valley based company positioning itself for the future for Social Media expansion – User Generated Content (UGC)
ShareRoot’s innovative Software-as-a-Service (SaaS) platform allows businesses to easily source high quality User Generated Content – allowing them to drive sales and increase brand awareness
To date ShareRoot has serviced more than 100 clients including:• Paramount Pictures• Costco• General Mills• Dockers
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TA Z PAT E L
M A R C A N G E L O N EN O A H A B E L S O N
D AV I D J A K U B O W S K I A R J U N D E V A R O R A A D A M G E R S T O N S C O T T J . K L E P E R M I C H A E L H O F F M A N N
A D V I S O R A D V I S O R
C O - F O U N D E R / C T OC O - F O U N D E R / C E O
A D V I S O R A D V I S O RA D V I S O R A D V I S O R
• Led US sales from $0 to over $3.1M in Q3 alone for AdParlor (Facebook Advertising company).
• Set all three Sales Associates records within two months of joining Wildfire (acquired by Google
• Former CRO at Republic Project (acquired by Sizmet)
• Mentor 500 Startups
• Created the mobile app Cruelty-Free as a volunteer for the non-profit AAVS. Over 100k users have downloaded the app and it has generated tens of thousands of in-app pledges asking users to buy only cruelty-free products
• Helped lead the mobile development team for Millennial Media through their IPO on the NYSE
• Former CEO at Aggregate Knowledge (acquired by Neustar $119M)
• Founder and CEO of ReTargeter
• Founder of Immediately
• Co-launched Facebook’s Partner Manager program
• Founder Context Optional (acquired by Efficient Frontier/Adobe)
• 5+ years in private equity
• Harvard undergrad, Stanford Business School
know our teamC O R P O R AT E
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M A R C A N G E L O N EC O - F O U N D E R / C T O
B E N M I L L E RS R . C L I E N T H A P P I N E S S & P R O D U C T S P E C I A L I S T
S H A N E L E W I SS R . A C C O U N T S T R AT E G I S T
G R A H A M W O N GF R O N T- E N D D E V E LO P E R U X / U I D E S I G N E R
A N D R E W T E M E N AS O F T W A R E E N G I N E E R
E L E N A D O P I R OV P O F P R O D U C T
C H A R L E S B L A C KC H I E F O P E R AT I N G O F F I C E R
N O A H A B E L S O NC O - F O U N D E R / C E O
M A R I S S A S O L A R IS R . A C C O U N T S T R AT E G I S T
know our teamS H A R E R O O T T E A M
A team with a track record of success
A N G E L L I S T ( T H E D E S T I N AT I O N F O R
E A R LY S TA G E S TA R T U P F U N D I N G ) ,
M I L L E N N I A L M E D I A ( I P O ) , P E P S I C O 7
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the marketS TAT I S T I C S - V I S U A L M A R K E T I N G
of what they see and do.
PEOPLE ONLY REMEMBER
of what they read
of what they hear 20 10
80
90 94%
MORE TOTAL VIEWS ON IMAGES
AVERAGE SHARES OF FACEBOOK POSTS RISE FROM 28 TO 64.9 WHEN AN IMAGE IS INCLUDED.
AVERAGE SHARES OF TWEETS RISE FROM 9.67 TO 20.36 WHEN AN IMAGE IS INCLUDED.
OF WHAT YOUR BRAIN ABSORBS IS VISUAL AND VISUAL MESSAGES ARE PROCESSED 60,000 TIMES FASTER THAN TEXT.
67% OF CONSUMERS CONSIDER
CLEAR, DETAILED IMAGES MORE IMPORTANT THAN ANY OTHER INFORMATION ON A PRODUCT’S WEB PAGE
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the marketV I S U A L & S O C I A L M A R K E T I N G
M A R K E T E S T I M AT E D TO B E W O RT H $ 1 8 B N I N 2 0 1 5 & M O R E T H A N $ 1 2 0 B N O V E R T H E N E X T 1 0 Y E A R S .
0
0.75TWITTER
INTERNET
PODCASTS
TV
RADIO
1
3
4
13
38
5 10 15 20 25 30
3.7
5.12
6.71
8.93
10.93
0
2
4
6
8
10
12
2010 2011 2012 2013 2014
Social Media Spend (US$ Billions)
CAGR = 24%
SOCIAL MEDIA SPENDING 2009-2014
THE RAPID RISE OF SOCIAL MEDIA
TIME TO REACH 50 MILLION USERS
WORLD WIDE (IN YEARS)
CAGR - COMPOUND AVERAGE GROWTH RATE SOURCE- McKinsey
M A S S I V E G R O W I N G A D D R E S S A B L E
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US
$ B
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W H AT I S U G C ?
Content created by consumers in various forms, i.e. forums, reviews, blogging, social media posts, wikis, pictures, etc.
User Generated Content (UGC)
W H Y U S E R S C R E AT E C O N T E N T
To express themselves, earn rewards, affiliate themselves with the brands they love, gain hits and followers
W H Y B R A N D S W A N T U G C
Better understand target audienceEngage their customers increase brand loyalty and customer satisfaction, increased time spent on their sites, more visibility on the web, builds brand credibility
48%
50%
56%
68%
74%
Blogs, Bulle1n Boards, forums
Social Networking (FB, LinkedIn, Instagram)
E-‐mail, text, gchat with friends/family
Peer Reviews
Product conversa1on with friends & family
19%
28%
34%
37%
40%
44%
49%
64%
Banner Ads
At the Movies
TV
Radio
Online magazines and newspapers
Print Magazines/ newspapers
Product info
Proffesional/industry reviews
48%
50%
56%
68%
74%
Blogs, Bulle1n Boards, forums
Social Networking (FB, LinkedIn, Instagram)
E-‐mail, text, gchat with friends/family
Peer Reviews
Product conversa1on with friends & family
19%
28%
34%
37%
40%
44%
49%
64%
Banner Ads
At the Movies
TV
Radio
Online magazines and newspapers
Print Magazines/ newspapers
Product info
Proffesional/industry reviews
UGC on average 51% more trustworthy than other forms of media
U G C U S E R
G E N E R AT E D C O N T E N T
48%
50%
56%
68%
74%
Blogs, Bulle1n Boards, forums
Social Networking (FB, LinkedIn, Instagram)
E-‐mail, text, gchat with friends/family
Peer Reviews
Product conversa1on with friends & family
19%
28%
34%
37%
40%
44%
49%
64%
Banner Ads
At the Movies
TV
Radio
Online magazines and newspapers
Print Magazines/ newspapers
Product info
Proffesional/industry reviews Professional/Industry reviews
Print Magazines/Newspapers
Online Magazines/Newspapers
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“WHAT A GOOD PORTION OF TODAY’S MARKETERS HAVE BEEN SLOW TO REALIZE IS THAT C ONSUMERS NOW RUN THE SHOW—ABOUT WHEN THEY SHOP, HOW THEY SHOP, AND WHAT MESSAGES OR CONTENT THEY CHOOSE TO ENGAGE WITH. THEY WANT TO RUB ELBOWS WITH BRANDS, BUT ON THEIR TERMS, NOT YOURS.”
— ED HENRICH, CHIEF CUSTOMER OFFICER AT ORACLE RESPONSYS
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of all online content is user generated.
of customers have a more positive view of a brand after interacting with them via digital media.
of all UGC is contributed by consumers aged 25-54
approval rating through the tool,with users not being rewarded.
of consumers seek out some sort of UGC before making a purchase.
of millennials say UGC and 70% of boomers say UGC plays a role in purchasing decisions.
the marketS TAT I S T I C S - U S E R G E N E R AT E D C O N T E N T
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the solutionA U N I Q U E T O O L
A unique tool that allows for brands to seek out images, send out custom requests for the rights to the images, and post their new content to multiple platforms
An additional API that reads each user in order to ensure that the brand is gaining the rights for the images that the user has posted
Currently utilizes APIs from the major social networks that allow for images and image information to be pulled from the platforms chronologically
Planning in place for the ability to modify images that the brand has obtained rights to, schedule out posting to social channels, and aggregate content into customizable campaign folders
S H A R E R O O T H A S C R E AT E D A S aa S P L AT F O R M T H AT G I V E S B R A N D S T H E A B I L I T Y T O S O U R C E U G C F R O M VA R I O U S S O C I A L C H A N N E L S .
51% approval rating by users, allowing companies to source marketing material for little or no cost 13
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COMPETITIVE ADVANTAGES
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Early mover in the UGC space
ShareRoot currently the only platform with a streamlined process for sourcing UGC (i.e. requesting/posting) from Instagram & Twitter (550 million active users)
In a content demanding marketing landscape it is essential for marketers to aggregate and own as much content as they can get their hands on. ShareRoot’s tool enables marketers to:
• Get access to, aggregate & own maximum amount of content
• Like, request and share on multiple platforms simultaneously
• Alter content as they see fit at little or no cost
• Use for marketing and promotion campaigns going forward at no additional cost
ShareRoot platform has been developed with the input of its high profile enterprise clients – resulting in a highly relevant, personalised and efficient system
Significantly reducing costs and time for ShareRoot’s clients. Before ShareRoot’s tool:
• 2-3 hours per photo for licensing process.
• 12 day average photo approval time.
• $40 per photo for designer modification.For
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Forecasted Revenue ModelB Y E N D O F 2 0 1 5
0
200
400
600
800
1000
1200
1400
9 11 13 15 17 19
PACKAGE
MONTHLY COST $350 $600 $1,300 $2K-10K
S M A L L T E A M S
M E D I U M T E A M S
L A R G E T E A M S
E N T E R P R I S E
A B O V E F O R E C A S T S B A S E D O N R E C E I P T O F $ 5 , 5 0 0 ( M I D P O I N T O F R A N G E ) / M O N T H F R O M E A C H E N T E R P R I S E C L I E N T
ENTERPRISE
MEDIUM TEAMS
LARGE TEAMS
SMALL TEAMS
reve
nue
#clients
SIZE OF CIRCLE = MARKET SHARE IN %
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SATISFIED CUSTOMERS
T H E S H A R E R O O T T E A M I S A T R U E T H O U G H T- L E A D E R I N T H E S O C I A L S PA C E . T H E I R U N D E R S TA N D I N G O F H O W B R A N D S C A N TA R G E T A N D L E V E R A G E U S E R S I N A N AT U R A L , C O M P E L L I N G W AY I S U N I Q U E I N A C R O W D E D V E N D O R L A N D S C A P E . T H E Y ’ L L A L S O O U T W O R K A N Y B O D Y ! - E R I C F U LW I L E RV P, A C C O U N T D I R E C T O R | M U L L E N
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Accolades/Awards & press
Recently won Xero’s Super User Award 2014 (after putting together a business guide alongside Xero).
Won the Vator Splash People’s Choice Award at the pitch competition which initially featured over 70 companies.
FAST COMPANY“ShareRoot, a company specializing in paid Pinterest promotions, has put together several free tools that you may utilize to help with your cross-promotional efforts.”
TIME
The Big List of the 61 Best Social Media ToolsShareRoot Board Cover Creator
SOCIAL MEDIA EXAMINER
29 Social Media Tools Recommended by the Pros“I am most impressed by ShareRoot because it is an all-in-one solution for Pinterest.”
TECHCRUNCH
500 Startups Batch 8Provides a social marketing suite to help large brands drive and measure Pinterest engagement
BUSINESS2COMMUNITY
How to market your brand on Pinterest
Venture Beat500 Startups Batch 8A social marketing suite for Pinterest
Published an Ebook alongside Marketo (MKTO), and hosted two webinars with over 1000 live participants including one in Australia.
Awarded Top Startup at SfBIG 2014 (presentation competition in front of 200+ marketing agency members and investors).
Participated in 500 Startup’s Batch 8 (top 3 accelerator program in the world with an acceptance rate below 2%)
IN THE PRESS
AWARDS
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ECM AND M&A ACTIVITY IN THE SPACE
R E C E N T F LO AT S
V C F U N D I N G - S H A R E R O O T C O M PA R A B L E S
M & A
Name Ticker Valuation
VMware NYSE: VMW $36.55Bn
HubSpot NasdaqGS: JIVE $1.36Bn
Bazaarvoice NasdaqGS: BV $677.3m
Jive Software NYSE:HUBS $382.31m
Buyer Seller Transaction Value
Conversant Alliance Data $2.3bn
LinkedIn Bizo $175
Salesforce Exact target $2.5Bn
Adobe Neolance $600m
AOL Adap.tv $405m
Oracle ResponsysBlue KaiEloqua
$1.5Bn$400m$810m
Rakuten Ebates $1Bn
Facebook LiveRail $500m
Name Ticker Valuation
VMware NYSE: VMW $36.55Bn
HubSpot NasdaqGS: JIVE $1.36Bn
Bazaarvoice NasdaqGS: BV $677.3m
Jive Software NYSE:HUBS $382.31m
Buyer Seller Transaction Value
Conversant Alliance Data $2.3bn
LinkedIn Bizo $175
Salesforce Exact target $2.5Bn
Adobe Neolance $600m
AOL Adap.tv $405m
Oracle ResponsysBlue KaiEloqua
$1.5Bn$400m$810m
Rakuten Ebates $1Bn
Facebook LiveRail $500m
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Name Funding Rounds
Total Disclosed Funding
Percolate 3 $34.5m
Sprinklr 4 $77.5m
Spreadfast 5 $88.1m
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• Partnership development: marketing agencies, ad tech companies, E-commerce technologies
• Big clients: track record of closing big clients combined with +84% repeat customer rate
• Exciting product roadmap: protectable proprietary features to be rolled out over the next two years at a quick rate
• All of which greatly improve the value proposition
rapid growth
AND Staying
power
Rapid growth and staying power
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@humptydumpty 24/02/2015@humptydumpty 24/02/2015 @miashelton199 24/02/2015 @katrockssox 24/02/2015 @smileydave 24/02/2015 @whatdoisay 24/02/2015
Innovative Content Marketing Platform
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