Innovative Communication Utilizing Multimedia Weather Briefings
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Transcript of Innovative Communication Utilizing Multimedia Weather Briefings
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Innovative Communication Utilizing Multimedia Weather Briefings
DEREK R. DEROCHENOAA / NWS, Weather Forecast Office, Pleasant Hill, MissouriSCOTT F. BLAIRNOAA / NWS, Weather Forecast Office, Topeka, KansasANDY J. BAILEYNOAA / NWS, Weather Forecast Office, Pleasant Hill, Missouri
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What is a Multimedia Briefing?A short recorded video which incorporates graphics, audio, and text informationEnables forecasters to explain the why of the upcoming situation as well as forecast concerns, confidence, uncertainty.Not only a data provider but a data interpreter
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Purpose and BenefitsUtilize new and existing technology to disseminate our message. Provides a means of easily gathering relevant information in different ways (visual, auditory, etc). One-stop overview of the most important weather informationCan be used as a supplement to normal conference calls or GoTo Meeting briefingsAvailable at the listeners convenience
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Initial ConceptNice job with the easy to understand graphics. Appreciate the attempt to provide timing of the developing system as well as defining what will be the major threats. Blogged about this product its quite informative and very cool.First implemented by WFOs Medford, OR and San Angelo, TX
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Target AudienceEmergency Managers / Spotters / First RespondersGroups/businesses responsible for patron or public safetyAnyone making plans affected by weather (personal / business)Teachers/students/mediaa wide-ranging audience!
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Included in a BriefingFinal decision is up to the shift Whats most important?Upcoming significant weather what / when / wherethe big pictureA bit of the whyin laymans termsWhere the forecast could changeSafety reminders
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Creating A BriefingCreate graphics from FXC, GIS or use existing web graphics (SPC, HPC, etc.)Import graphics into a web browser, Powerpoint, Articulatejust a few slides Record Audio using Camtasia, Articulate, etc.
Send it to the web
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Example Briefing
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Multimedia Briefing Survey CompilationWFOs: Kansas City, San Angelo, Birmingham, Houston, Lake CharlesOn a scale of 0 to 10 (10 highest), rate technical quality of this product/service (e.g., forecast accuracy, timeliness, problems with display). (748 responses)
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8
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RatingResponses
08
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512
69
738
8130
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10381
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Multimedia Briefing Survey CompilationWFOs: Kansas City, San Angelo, Birmingham, Houston, Lake CharlesOn a scale of 0 to 10 (10 highest), rate how easy you found the product/service to interpret and use. (747 responses)
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5
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05
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57
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865
9131
10487
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Multimedia Briefing Survey CompilationWFOs: Kansas City, San Angelo, Birmingham, Houston, Lake CharlesHow often do you use this product/service? (748 responses)
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RatingResponses
Several/Day106
Daily201
Several/Week64
Weekly47
Ocassion79
Seasonal45
Other141
Not Provided54
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Multimedia Briefing Survey CompilationWFOs: Kansas City, San Angelo, Birmingham, Houston, Lake CharlesDo you feel it is appropriate for NWS to provide this product/service? (748 responses)
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590
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RatingResponses
Yes590
No11
Not Provided40
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Multimedia Briefing Survey CompilationWFOs: Kansas City, San Angelo, Birmingham, Houston, Lake CharlesWhat is your affiliation? (748 responses)
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RatingResponses
Individual328
State/Local Gov't106
Business/Industry80
Student/Teacher35
Unversity Faculty21
Other Federal Gov't19
News/Media17
Unversity Student13
NOAA11
Other Research Institute5
Other66
Not Provided47
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Comments/Responses
-The web briefing has been extremely beneficial to multiple entities within Douglas County. Keep up the good work!!! Teri Smith Director Douglas County Emergency Management
-Id like to congratulate everyone who put this together and did the narration very well done! Very useful for amateurs like myself. Mary Rack Professor, Mathematics, JCCC-I can say that this will work very well for our needs as it tells us the latest information that you have available and can be updated and reviewed as we have time. I like this format! Mike Irwin Assistant Chief Lee's Summit Missouri Fire Dept.-I found the information very informative. I sent the information to several schools that are planning weekend actives. Thanks great tool. Charles (Chuck) Magaha Coordinator Leavenworth County Emergency Management
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Integrating Into Your OfficeTime and patience!A team approachinvolving staffEarly experimental briefings done by team or small groupShare feedback from customers with staffIn-house training/practice with short briefingsEventually becomes a shift dutySafety Seagull says Teamwork is Important
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Future Plans
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Thank YouSpecial Thanks to:Patrick Mccullough (WFO SJT)Amy Mccullough (WFO SJT)Scott Overpeck (WFO HGX)Jonathan Brazzell (WFO LCH)