SPICE ON

WHEELS

A Plate for everyone on STREET….

WELCOME TO SPICE ON WHEELS

INDIAN

CHINESE

NEPALI

Description of our business

“Spice on Wheels” is a sincere effort to bring food plate right in our hands, right at the place you are……..

• Status: Start-up• Business form: Partnership• Product: Food• Customers: All on Street are invited

Success idea behind The Wheels

• Less competition• Convenience to customers• Food at reasonable price• Freshness guaranteed• Quality sealed

Understanding Wheels

• Spice on wheels offers its customers with all sorts of food items (terms & conditions applied) at a price which doesn’t debits your pockets with a huge amount.

VISION

Want Wheels to grow into a monopoly player.

Each city owns its own Wheels. Customer satisfaction & convenience

Uniqueness & Desirability

• The restaurant appeal on the Wheels gives us an edge over the others.

• Best quality food at best ever prices.• Making customers a part of Wheel’s

family by giving the regular customers a Food Card which can be used as a discount card.

• Facility of ordering orders online..

FOOD CARD• A card that creates a customer’s account with

the wheel’s database and can be used to avail various discounts and offers of the month.

• Food card would contain a unique identity number that would facilitate the customer to place orders online.

Your Ingredients our Preparation

• This is a unique concept of Wheels where the customers can give their ideas/suggestions in terms of ingredients and recipes, which would form a part of week’s menu and if the dish is a hit, the customer would be provided with various value added benefits like Wheel’s goodies, discounted coupons, free meals etc.

MARKET ANALYSIS• Target customers– College students– Office work force– Each & everyone on street

• “Size of the markets depends on the speed of the wheels.”

MARKETING PLAN

PRICING STRATEGY Price will be nominal at par

with the services provided.The price will be accepted by

customers because it provides value for their money.

PROMOTIONAL STRATEGY

• INNOVATIVE PACKAGING:– Food will be served in eco-friendly, microwave

friendly take away boxes.• PROMOTIONAL TOOLS:– Advertisement in newspapers, television– Online promotion– Contests, Sponsoring events– Facebook, Watsapp msg spread etc.

MIRCHI

ANNA

(Mascot)

MIRCHI ANNA•Our persuational tool to motivate the customers to buy is MIRCHI ANNA which will help Wheels connect to its customers at personal grounds.

•The quality and the service efficiency of wheels will persuade the customers stick to it.

LOCATION• The wheels will be located at colleges, offices,

corporate hubs, market places etc.

COMPETITION•The main competitors are the existing food chains like Domino’s, Mc Donald’s, Swagat.

PERSONNEL• We would require:– Chefs– Drivers– Computer handlers– Cashier– Waiters

• The staff would be provided with the salaries according to their work nature. Also they would be provided with incentives like bonus etc.

FINANCEFinance

(Rs 3 crore)

Personal Investment(Rs 60,00,000)

Investors/Sponsors(Rs 90,00,000)

Loan(Rs 1.5 crore)

Source of capital

Personal in-vestmentInvestorsLoan

Fixed Asset/Start-up Expense ListFixed Asset • Modified Trucks• Computers• Fridge• Microwave• Utensils• Others

Cost

Start-up Expense

•Legal Costs•Initial Marketing & Promotion•Licenses & Permits•Beginning Inventory•Fuel

Rs. 1,20,00,000Rs.82,000Rs. 40,000Rs. 16,000Rs. 30,000Rs.20,000

Rs. 12,000Rs. 20,00,000Rs. 12,000Rs. 16,000Rs. 40,000

THANK

YOU