Innovations in Small-scale Grocery Retail :::. Innovations in Small-scale Grocery Retail...

Innovations in Small-scale Grocery Retail :::

Innovations in Small-scale Grocery Retail

Introduction Germany Czech Republic Comparison Innovations Conclusion

Team members

Pavel Michaela Sylvana Petr Crha Beranová Prill Štefan



Content1. Introduction

2. Situation in Germany

3. Situation in the Czech Republic

4. Comparison

5. Proposals of innovations

6. Conclusion



IntroductionChanges in European environment• Trans-national retail chains comming• Globalization process• Changes in population• Changes in customers´ behaviour• Change of small shops´ position

Impact on current situation in retail



Situation in Germany

• With the following charts you should get a general overview about the results of the customer questionnaire.

• A sample of 50 customers was interviewed.

• The Interview happened online in Berlin.

• Berlin have 3 396 531 Inhabitants.

• The average age is 34.



14%

8%

66%

12%

Bio Market

Small - scale grocery

Supermarket

Hyper Market

Where do you do your daily shopping?



Where do you do your weekly shopping?

10%4%

68%

18%

Bio Market

Small - scale grocery

Supermarket

Hyper Market



How often do you go shopping?

16%

60%

24%

daily

twice a week or more

once a week or less



Are you satisfied?

0

5

10

15

20

25

1 2 3 4 5 6

Opening Hours

Diversity of the productoffer

Design of the shoppingarea

Product Placement



Are you satisfied with the quality of following products?

0

5

10

15

20

25

1 2 3 4 5 6

meat and cheese

fruits

vegetables

frozen foods



Summary for Germany• the persons which I asked, go at most to

the supermarket• only 8% do shopping in small-scale

grocery• 60% do shopping once a week or less in

the supermarket• the greatest advantages of the

supermarket are the price and the wide offer of goods



Situation in the Czech Republic

• part of research apply to customer

• learning about their shopping behaviour

• customers´ attitudes towards small-scale grocery

• country: Czech Republic

• The average age is 38

• No. of informants: 150



Do you do your daily shopping in retail trade?

31%

69%

Yes

No



How often do you do your shopping in super/hyper markets?

9%9%

45%

14%

15%8% almost daily

twice a week

once a week

least once a month

mostly once a month

less once a month



Are you satisfied with opening hours in your shop?

85%

15%

Yes

No



What do you miss in the small shop? (fruit, vegetables, cheese, smoked food)

37%

12%1%11%

17%

22% poor selection

quality

variety

fresh

low cost

I´m satisfied



Summary of the situation in the Czech Republic

• people do daily shopping mostly in small shops

• they do heavy buyings in the super/hyper markets usually once a week or less

• weekend activities of ordinary family: - shopping in the hyper market joint with leasure activities in shopping center (e.g. cinema)



Small-scale Retail Research

• Number of shops used in research: 100• Place of research: South Moravia

We will explain you differences between Germany and Czech Republic later in the

Comparison part.



23%

25%

52%

Over The Counter

Combination

Self-service shop

What is the way of selling in your shop?



What is your highest education level obtained?

1% 50%

36%

13%

Basic Education

Secondary Technical School

Secondary Education

Tertiary Education



What is the biggest advantage of a small-scale Retail comparing to the supermarket?

• personal attitude

• more extra services might be offered

• focusing on older people

• availibility closer to the people‘s homes

• no pressure towards the customers



What is the biggest advantage of a supermarket comparing to the

small-scale retail?

• sales

• everything in one place

• lower prices comparing to the SSR

• modern life style



Influence of the closest supermarket on the small-scale retail

• turn-over lowered

• smaller purchases

• less customers



Do the broadsheets influence you? Czech Republic

63%

37%

Yes

No

Germany

44%

56%

Yes

No



Czech Republic

37%

21%1%1%2%

4%

19%

1%6% 3% 3% 2%

goods selection low prices

quality time for calm shopping

attractive environment parking

everything is situated in one place oportunity of another activities

shopping action opening hours

one big purchase I don´t know

What is the advantage of super/hyper markets in customers opinion?

Germany

6%

26%

22%14%

14%

8%8% 2%

more fresh goods through higher buying rate bigger offer of the goods

more favourable price array of products standardised

parking service

shorter procurement lead time for any length of opening hours



What is the advantage of small-scale retails in customers opinion?

Czech Republic

34%

6%18%6%

22%

1%9% 4%

lucrative placement (close the house) few people

fast purchase buying only necessary goods

individual admission quality, price

none I don´t know, I don´t shopping there

Germany

13%3%

37%5%8%

5%3%

8%

10% 8%

individual offer of goods better advice

personally and confiding advice individual opening hours

accessibility by walk fresh goods

spezific offer speediness

possibility to taste clarity



ON-LINE RETAILING

MARKETING

STRATEGY

OFFER OF GOODS

LOGISTIC

STRATEGY



Death of the small – scales ???


THANK YOU FOR YOUR ATTENTION

Innovations in Small-scale Grocery Retail :::. Innovations in Small-scale Grocery Retail...

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