Innovation War
Transcript of Innovation War
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Stop the Innovation war
PRESENTED BY :
Amarjot kaur
Amrit kaur
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Innovation
innovation = ideas (Newton’s idea)
innovation = ideas + execution (Dell)
innovation = ideas + motivation (KFC)
innovation = ideas + leaders (Google)
innovation = idea + leader + team + plan(Infosys)
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Innovation in Nokia’s cell phone
Nokia E71Nokia 5330
Nokia E90 Nokia N86 Nokia X3
Nokia 3310Nokia 5110Nokia 5110Nokia 5110 Nokia 3310Nokia 5110 Nokia 3310Nokia 5110 Nokia 3310Nokia 5110
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Innovations of 2012
• GEODOG collar helps you find
your stray pup
• World’s largest bus
seats 300
passengers
Youngman JNP6250G
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Innovations of 2012
• Blast chiller Airplay Amplifier
Smart phone glucose meter
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Types of Innovation
Innovation
Sustaining Innovation
Breakthrough Innovation
Disruptive Innovation
Innovation
Sustaining Innovation
Breakthrough Innovation
Disruptive Innovation
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Sustaining innovation
• An incremental increase in features
• Continued enhancement in features
• Sustains the product’s market position
Sustaining innovation Sustaining innovation Sustaining innovation
Desktop computer
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Disruptive innvoation
• new technology and reshape existing market
• It meets an unserved need for some unserved segment of the market.
o Low end disruptive innovation
o New market disruptive innovation
Disruptive innvoation
• new technology and reshape existing market
• It meets an unserved need for some unserved segment of the market.
o Low end disruptive innovation
o New market disruptive innovation
Camera
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Breakthrough innovation
• It cannot be compared to any existing practices or techniques
• New technologies and create new markets.
Internet New thing in new market
Breakthrough innovation
• It cannot be compared to any existing practices or techniques
• New technologies and create new markets.
Breakthrough innovation
• It cannot be compared to any existing practices or techniques
• New technologies and create new markets.
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The world’s 10 most innovative countries -2011
• Switzerland• Sweden• Singapore• Hong Kong• Finland• Denmark• U.S.A.• Canada• Netherlands• United Kingdom
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World’s most innovative companies-2011
Rank 2011 Name of Company Rank 2010
1 Apple 3
2 Twitter 50
3 Facebook 1
4 Nissan -
5 Groupon -
6 Google 4
7 Dawning information industry
-
8 Netflex 12
9 zynga -
10 Epocrates -
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Top 10 innovative companies in india-2011
Rank Name of companies
1 Shaadi.com
2 Tata motors
3 HarVa
4 Apollo telemedicine
5 GraamVani
6 Invention labs
7 A little World
8 Fabindia
9 Godrej group
10 Digital Green
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Innovations
• Gadgets: Lytro Light-Field Camera• Green Tech: Bio Soil Enhancers Forage Boost• Engineering: Versabar VB1000• Health: Diagnostics for All Liver-Function Test• Security: Aerovironment Nano Hummingbird UAV• Computing: Apple OS X Lion• Home Tech: Stanley LaBounty F16• Home Entertainment: Sony HMZ-T1 Personal 3-D
Viewer• Auto Tech: EcoMotors OPOC Engine• Recreation: Billabong V1• Aviation and Space: SpaceX Dragon
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Need of Innovation
• It’s a Great Business Strategy
• For business survival
• For better returns
• For competitive advantage
• For economic growth
• Because cost-cutting is not enough anymore
• To improve performance
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West law
• Online legal research services
• In 1996 ,it made a rapid transition from printed books to online databases
• West annually prints more than 60 million books for legal and compliance professionals and law students
• Westlaw also produces more than 60,000,000 books and 500 libraries in CD-ROM’s every year
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Operating rhythm: Timberland develops a breakthrough shoe for trial runners
• Initially timberland’s product development team routinely deliver improved products of existing products
• To meet the customer requirements Timberland created a dedicated team called Invention factory
• The company expected the invention factory to operate on different rhythm, instead of facing month to month,it tackled multiyear projects
• Road runners worry about to minimizing the shock and strain on joints
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Cont….
• Train runners have shorter term concern-Falling• Trial runners constantly are shifting their weights and
moving their arms to balance as they step on and over rock their roots
• So invention factory sets its top priority.To create a more stable platform for trail runners so they did not have to work quite so hard to stay on their feet.
• Helen kellogg Director of business planning for the invention factory saw that the design needed to start from the blank page
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Cont….
• One important insight came from studying off-road vehicles which had suspensions that allowed a great deal of motion under the vehicle while keeping of the body of the vehicle stable
• So they hire engineers with deep expertise in material science and collaborations with experts in other industries
• Lengthier and more careful interpretation of market feedback after launch
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Electrolux
• Electrolux necessity of a major transformation in product development in 2002
• The customer insight team,staffed predominantly by outside hires discovered some twenty sub segments at the premium end of the market
• Customers were interested in the look of the product so Electrolux built second major new competence for dedicated team for industrial design
• Electrolux had doubled its frequency of new product launches restored double digit growth rates and more than doubled its total return to the share holders
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Innovation war
• Battle between corporate operation groups, responsible for ongoing operations and support of existing products and services, and the teams formed for new initiatives.
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Strategy to stop innovation war
Innovation team1. Divide the labor
2. Assemble the dedicated team
3. Mitigate the conflicts
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Innovation teamInnovation team
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1.Divide the labor
• Capabilities
• Nature of initiative
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2.Assembling a dedicated team
• Choose best people (internal transfers,external hires)
• Organise the team( 4 in 1 external )
• Skills
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Task of dedicated team Idea
Raw data
Information
Analysis
Knowledge
Decision making
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What dedicated team require ?
• Performance metrics
• Incentives
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3.Mitigate the conflicts
• Conflicts b/w innovation
Initiative and ongoing
Operations
• Emotional conflicts
• Scarce resources
• Jealously
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Cost of innovation
• Human power
• Conflicts
• Wastage of resources
• Finance
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Limitations of innovation
• Core competency eg.Naukri.como Shiksha.como Policybazar.como 99acres.com
• Corporate culture change
• New organizational structures
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Innovation’s success factors
• A well-defined yet flexible execution process
• Willingness to take risk and see value in absurdity
• A creatively resourced, multi-functional dedicated team
• Visible senior management involvement
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