Innovation, Tech Education & Entrepreneurship at Boston College

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Copyright 2008 Innovation & Information Systems Education at Boston College Jan. 23, 2014 John Gallaugher @gallaugher - http://gallaugher.com

description

Designing a university Information Systems curriculum and student experiences for impact and results. Boston College Carroll School of Management.

Transcript of Innovation, Tech Education & Entrepreneurship at Boston College

Page 1: Innovation, Tech Education & Entrepreneurship at Boston College

Copyright 2008

Innovation & Information Systems Education at Boston College

Jan. 23, 2014

John Gallaugher

@gallaugher - http://gallaugher.com

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Information Systems Dept.success = team effort from a deep bench

Rob Fichman

Jerry Kane Sam RansbothamJohn Gallaugher

Mary CroninJim Gips

Burcu Bulgurcu George Wyner

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Innovation & IS Ed @!

– Results – Curricular Innovation

– Getting Social in Courses – Alumni Engagement

– Field Studies – Speaker Series – TechCouncil – Student Entrepreneurship

– Professor, Be Public! – Advising & Social Media

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Fight Back! It’s the Golden Age of Business Education

We’ve Been Attacked!

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Career Services

Teaching & Learning

Alumni & Development

Admissions University PR / Comm. Research

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Career Services

Teaching & Learning

Alumni & Development

Admissions

University PR / Comm.

Research

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Results

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Results!

– Enrollment increase – 4x increase in four years

– Student satisfaction increase – Top ranked Carroll School

dept. in BusinessWeek specialty rankings

– Inbound engagement – new employers, alumni &

industry involvement – Thriving culture of

entrepreneurship – millions in capital raised,

multiple businesses launched, elite accelerator admission

IS Enrollment Increases

0

33

65

98

130

4#

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Curricular Innovation

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Freshman Core Course!

– First course in management, taught through the lens of technology

– Framing question: – “How can I possibly compete

when everyone can copy my technology & the competition is a click away?”

– Accessible, Practice-focused Content – case-chapters – framework/concepts

chapters – exam & group project

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Case-Chapter– Technology

– Cloud, distributed computing, web crawling

– IP addresses – Geo-targeting – Cookies & profiling techniques – Caching, dark web,

information accuracy – Marketing

– SEO & organic search – SEM and ad rank – Display advertising – Ad-networks

– Finance – Shareholder voting rights – PE ratio, growth vs. mature

business, dividends

– HR – Employee retention & competition for tech talent (perks, public vs. pre-IPO firms, options)

– Careers – Ethics & the law

– Fraud – Privacy – Censorship – Errors despite good intensions – Anti-trust – Patents & Intellectual Property

– Strategy – Brand, Network Effects, Scale, Distribution Channels

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We Put a Book in Their Pockets

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Get Social in Courses

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Social in Coursework!

• Expose the bar for excellence & help students over it

• Wikis – “Hall of Fame” for excellent work – Prior semester’s work - a running start

up the learning curve / “Living” cases – Am I a star or a slacker? Crowdsourced

exam questions tell students when they can still do something about it

• Twitter: – Generate enthusiasm / surface trends

in real-time / crowdsource support • Blogs

– Star or slacker? Students reading students helps make this clear.

– Firms may be watching! • Podcasts

– Leave no one behind

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Alumni Engagement

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Social to Tether & Engage!

• Get students & execs “in your network”

• Make it easy for others to join in

• Deliver value to lifelong learners

• Celebrate success • Benefits: speakers, field visits, research sites, career, advancement

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Alumni & Learning!

• Field learning courses • TechTrek West • Technology & Economic Development (Ghana Field Study)

• Non-credit field learning • TechTrek Boston • TechTrek NYC

• Speaker Series • Technology Council • Student Entrepreneurship

Silicon Valley & Seattle

New York City Boston

One request:

PLEASE don’t

use phrase #TechTrek -

we’ve worked hard to

build this b

rand. Thanks!

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Field Studies

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Silicon Valley & Seattle

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Tech & Economic Development

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Boston Local Visits

on Fridays

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New York City Holy

Thursday

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Speaker Series

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•Build audience - integrate w/courses & events

•Broad Club Co-Sponsorship

Speaker Series: IS means Business

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Alumni Technology Council

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Alumni Networking•Boston College Technology Council

–east coast –west coast

•Dinners •Breakfast Series •“Tech on Tap” informal networking •Careers in Technology Events

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Student Entrepreneurship

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Venture Competition•Juried competitions

–Elevator Pitch –Venture Competition

•Mentors –alums & ‘friends’ –entrepreneurs, execs, finance community

•Topical Lectures –Lean Startup, Growth Hacking

•Round-Robin Feedback –Legal, Acct., Pitch Critique

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Professor, Be Public!

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#

See and Be Seen!

• Promotion of work • Forum to capture and share ideas

• “Inbound marketing” letting them find you

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Advising Gets Social

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Get Found, Be Heard, Have Fun!

• Foursquare & be found! • SCVNGR for freshman orientation & beyond

• GroupMe for “troop coordination” in the field

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Career Services

Teaching & Learning

Alumni & Development

Admissions University PR / Comm. Research

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Career Services

Teaching & Learning

Alumni & Development

Admissions

University PR / Comm.

Research

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Share on!@gallaugher

John Gallaugher

[email protected]

http://gallaugher.com