Innovation strategy at the Danish Road DirectorateFrederik Hoedeman Project Coordinator, MA Political Science

R&D strategyInnovation strategy

• Keeping updated on information and getting wiser on the use new ideas

• Applied research, development and demonstration

• Internal R&D board ensuring coordination, selection and funding of new projects

International study Innovation strategy

• Interviews and litterature study of Statens Vegvesen (N) Trafikverket (S), BAsT (D) and Rijkswaterstaten (NL)

• Complete surprise: all working with innovation

• Future scenarios for challenges, focus on implementation and open innovation

Innovation- a definitionInnovation strategy

Definition: “the conversion of great knowledge and ideas into new or improved products, processes, or services help solving key challenges”

Big business: Unilever Innovation strategy

Key principles for new strategy Innovation strategy

• We need buy-in: Just three pages!

• Formalised innovation governance

• Involves the organisation

• Implies formulating challenges and wants

• Innovation as a means of attracting funds

• Open innovation whenever applicable

• Celebrate, embrace risks!

Key principles for new strategy Innovation strategy- CHANGE DOES TAKE TIME!

• Change does takes time

Shifts from R&D to InnovationInnovation strategy

• From knowledge work (how, when, who etc.) to knowledge management (why)

• From supply side to demand side

• From a (rather) predictable system to a messy one

Differences: R&D and innovationInnovation strategy & R&D strategy

temaer

R&D

INNOVATION

Innovation- lets get startedInnovation strategy

Envision

Programme strategy

Engage

Challenges and wants

Evolve

Idea development

proposals

Evaluate in teams

Approval

Execute

Project starts

Change is hard…Innovation strategy

Billede

But we’ll be patient…Innovation strategy

Thank you!