Innovation process first session
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Transcript of Innovation process first session
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Innovation Process
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First observation• Lots of lots of lots of lots of Innovation model.• There is no right or wrong.• There is no universal model.
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Succeeding at Innovation is tough• In fact, a recent study performed by
Harvard business school showed that 70% -90% of innovations fail to find the customer. This results in retiring innovations from the market in only 12 months after market launch.
• A similar failure rate is found among innovation startups, which also fail at a 90% rate, according to a study done by Stanford business school
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Knol,Google reader,Google Buzz
Even very innovation driven companies, such as Google, Microsoft, Danone, Renault among others, fail, as well
maps Essentis
Vista VelSatis
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So…..
Why do most innovation fail?
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Top Reasons for Innovation Failures• Too little voice of
customers• Underdeveloped
capabilities• Inefficient innovation
and operational processes
• Poor failure management
• Time
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Too much focus on technology• There’s often too much focus on technology and not
enough on understanding consumers.• Example:• the Concorde, the first supersonic commercial airplane,• the EPR, the latest generation nuclear plant,• the “Rafale”, a first rate military airplane, and• the “Minitel” a very innovative telecommunication systems
which, in many ways, predated the Internet.
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People think that being one step ahead is enough
• Product life-cycle is extremely short• Being one step ahead isn’t enough.• No more competitive industry.• Competitive as usual
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Innovation Failure
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71 innovation methodologies …. and many mores
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http://www.openinnovation.eu/04-02-2016/71-innovation-methodologies/
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What happen to these companies?
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Why innovate “inside the box”?
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