InnovationDone by :Mahmod AtrashSupervised by:Dr.Firas Hamdan

Contents • Definition• Drivers • Importance of innovation• Case

What is innovation?

• Innovation defined as exploiting new ideas leading to the creation of a new product, process or service.

• It is not just the invention of a new idea that is important, but it is actually “bringing it to market”, putting into practice .

Drivers for innovation

– Financial pressures to reduce costs, increase efficiency

– Increased competition– Shorter product life cycles– Industry and community needs for sustainable

development– social and market changes– Rising customer expectations regarding service and

quality– Changing economy

.

• *Organizations that do not innovate effectively may be destroyed by those who do.

Lead to Innovation

- Improvement in productivity - increase in efficiency .- improve quality .- competitive positioning .- market share.- adds value by changing old .

Systemic approach to innovation

Case study

Apple company

Motivation that makes organizations are looking for innovation

• The world of technology is rapidly change so the companies which work in this field need to change continually and to be innovative and creative to survive .

History of apple

• Apple is an American multinational corporation .• It designs and sells consumer electronics like :

computer software, and personal computers.

• Apple was established on April 1, 1976 by Steve Jobs,  Steve Wozniak, and Ronald Wayne .

The company sell the first personal computer

which called kits .

Set of innovation Apple

1984 1989 1994 2006 now

Thank you for listening

• Any question?