Innovation management – Balancing creativity with discipline, K Ananth Krishnan, Vice President...
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Session 11B: Innovation Management: Balancing Creativity with Discipline The TCS Innovation Architecture K Ananth Krishnan Chief Technology Officer February 15, 2008
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Innovation management – Balancing creativity with discipline, K Ananth Krishnan, Vice President and Chief Technology Officer, Tata Consultancy Services
Transcript of Innovation management – Balancing creativity with discipline, K Ananth Krishnan, Vice President...
Session 11B: Innovation Management: Balancing Creativity with DisciplineThe TCS Innovation Architecture
K Ananth KrishnanChief Technology OfficerFebruary 15, 2008
Key Questions
•Does innovation ‘happen’ or can it be ‘made to happen’?
•Does discipline kill creativity
•Does discipline result in incremental innovation
•How can an innovation capability be created in the firm
•What are the organisational models to support an innovation capability
The TCS Innovation Process• Why should we Innovate – Establish the Context for Innovation
• Enable Innovation – The Organizational Culture
• What is Innovation – use the Technology Market Map
• Where should we innovate – Connect to Customer Value Proposition
• Who will innovate – invest internally and externally
• How to innovate – develop an Innovation Management Process
• Measure Outcomes – use a Balanced Scorecard
What is Innovation – Use the Technology Market Map• Develop a Differentiated Approach for Innovation
• Each type of Innovation needs a different process, different teams and will deliver different outcomes
CreateNew
Market
ReachNew
Customers
Sell more productsto existingcustomers
ReplaceCurrent
Products
Impact on Market
CreateNew
Market
ReachNew
Customers
Sell more productsto existingcustomers
ReplaceCurrent
Products
Impact on Market
Base
Improvement
Next-Generation
Radical
Nat
ure
of
Tec
hn
olo
gic
al C
han
ge
Base
Improvement
Next-Generation
Radical
Nat
ure
of
Tec
hn
olo
gic
al C
han
ge
BREAKTHROUGH
PLATFORM
DERIVATIVE
PRACTICES
R&D & ECOSYSTEM
ECOSYSTEM
COLOR CODE
Who Will Innovate – Internal and External• Extend the Innovation Capacity of the enterprise thru open innovation models • Collaborate with innovators across a wide range of competencies
HOW to Innovate – Establish a Systematic Process for Innovation Governance• A systematic process to convert a funnel of ideas and pilots, thru a process of diligence
and alignment is necessary to drive a ‘railroad schedule’ of innovations
Filtered set of options for 3 Innovation Categories –
10’s of projects
Opportunity Screens –few funded initiatives
Commercialization and scale up - 4-5 per year
Idea Funnel & Filter:
Innovation Labs, Idea Storm, COIN – 100’s of
ideas
Educate, Enable, Govern: CTO Office, COO Office, CFO Office, Corp HR, Think Tank
Platform
Derivative Train Schedule --Multi-Year Project
Planning
CreateNew
Market
ReachNew
Customers
Sell more productsto existingcustomers
ReplaceCurrent
Products
Impact on Market
CreateNew
Market
ReachNew
Customers
Sell more productsto existingcustomers
ReplaceCurrent
Products
Impact on Market
Base
Improvement
Next-Generation
Radical
Na
ture
of
Tec
hn
olo
gic
al
Ch
ang
e
Base
Improvement
Next-Generation
Radical
Na
ture
of
Tec
hn
olo
gic
al
Ch
ang
e
BREAKTHROUGH
PLATFORM
DERIVATIVE
PRACTICES
R&D & ECOSYSTEM
ECOSYSTEM
COLOR CODE
Disruptive
CreateNew
Market
ReachNew
Customers
Sell more productsto existingcustomers
ReplaceCurrent
Products
Impact on Market
CreateNew
Market
ReachNew
Customers
Sell more productsto existingcustomers
ReplaceCurrent
Products
Impact on Market
Base
Improvement
Next-Generation
Radical
Na
ture
of
Te
ch
no
log
ica
l C
ha
ng
e
Base
Improvement
Next-Generation
Radical
Na
ture
of
Te
ch
no
log
ica
l C
ha
ng
e
BREAKTHROUGH
PLATFORM
DERIVATIVE
PRACTICES
R&D & ECOSYSTEM
ECOSYSTEM
COLOR CODE
Summary of Best Practices• Why should we Innovate – Establish the Context for Innovation
• Enable Innovation – The Organizational Culture
• What is Innovation – use the Technology Market Map
• Where should we innovate – Connect to Customer Value Proposition
• Who will innovate – invest internally and externally
• How to innovate – develop an Innovation Management Process
• Measure Outcomes – use a Balanced Scorecard
Key Questions Answered• Does innovation ‘happen’ or can it be ‘made to happen’?
– Invention is sometimes serendipitous
– Innovation can be made to happen!
• Does discipline kill creativity
– Blindly applied, yes
• Does discipline result in incremental innovation
– Not necessarily – could result in no innovation as well!
• How can an innovation capability be created in the firm
• What are the organisational models to support an innovation capability?
– The TCS experience is one model which I know has worked!
