Innovation Journalism
-
Upload
european-journalism-centre -
Category
News & Politics
-
view
1.470 -
download
0
description
Transcript of Innovation Journalism
www.innovationjournalism.org
Innovation Journalism
David Nordfors, Ph.D.Program Leader Innovation Journalism
Senior Research Scholar, Stanford, Special Adviser to the Director General, VINNOVA
European Journalism CentreAMSU 25-27 July 2007
www.innovationjournalism.org
THE BOTTOM LINE:
For the Innovation Economy to be part of Democratic Society, Independent Journalism Needs to Cover It.
www.innovationjournalism.org
THE BOTTOM LINE 2:
Journalism is an independent actor in innovation systems
www.innovationjournalism.org
Definitions
• Innovations IN Journalism => • Innovative Journalism
•Journalism ABOUT Innovation => • Innovation Journalism
www.innovationjournalism.org
Innovation Journalism Definition
Innovation Journalism is journalism covering innovation.
It covers innovation processes and innovation (eco)systems.
www.innovationjournalism.org
www.innovationjournalism.org
THE BOTTOM LINE:
Innovation IN Journalism &
Journalism ABOUT Innovation =
Good Match
www.innovationjournalism.org
SUMMARY OF THIS TALK
• Innovation in Journalism - Where is it heading?
• Why the Innovation Economy needs Journalism
• Definition of Innovation Journalism (InJo)
• Why is not InJo developing faster? Challenges & Facts of Life
• How to join the growing international community: The Stanford VINNOVA Innovation Journalism Program
www.innovationjournalism.org
Separation of Control over News and Media
• Until Now: The content and the delivery infrastructure are associated. (“I saw it on TV”)
• Until Now: Mass communication channels proprietary, content controlled by media companies. (“John is an important guy. He was on TV!”)
• As From Now: as Internet becomes ubiquitous, other infrastructures diminish.
• As From Now: Dissociation between news content and the infrastructure.
www.innovationjournalism.org
What Continues to Matter For News Industry?
• Distribution and access to audience is a diminishing challenge
• Controlling infrastructure and distribution chains will get less important.
• There will be more competition for attention and higher demands on credibility.
• Building a Brand is more important than ever.
• What makes readers Google your name or type your URL?
www.innovationjournalism.org
There is growing an innovation ecosystems around News 2.0!
• News Industry becoming a part of the Innovation Economy
• The News now sorts under Moore’s law
www.innovationjournalism.org
Innovation is More Than Invention
Innovation is the Process of Creating and Delivering New Customer Value in the Marketplace
(C. Carlson, W Wilmot)
• INNOVATION IS THE MAJOR DRIVER OF ECONOMIC GROWTH
• INNOVATION IS A KEY WORD IN ECONOMY (OECD ETC.)
• INNOVATION IS NOT A KEYWORD FOR NEWS (AP, REUTERS ETC.)
www.innovationjournalism.org
Innovation seen as straightforward:
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
www.innovationjournalism.org
Innovation is Sociology
• Innovation System: The flow of technology, information and capital among people, enterprises and institutions which is key to an innovative process.
www.innovationjournalism.org
Proposed Concept:The Innovation Communication System
• Innovation System: …the flow of technology, information and capital ….
• Subset: Innovation Communication System…the flow of attention …
Key Actors - Attention Workers: Journalists, PR & Communicators, Lobbyists, Marketers
www.innovationjournalism.org
The EU Challenge
• Shrinking part of world population
• Aging population
• Knowledge and competence spreading across world
• EU Labor Productivity Growth behind US - first time since WWII
• China, Korea - now 11% of EU ICT patent applications
• India is moving ahead
• EU not reaching Lisbon process benchmarks
• SOCIETY NEEDS ABILITY TO DISCUSS SOLUTIONS
www.innovationjournalism.org
Innovation Requires Language
• Innovation = introduction of something new
Introduction requires communication
Communication requires language
Something new needs a name in order to be discussed
The News spreads the new words so that new things can be discussed and introduced.
www.innovationjournalism.org
We need a language for innovation
• InJo gives language for discussing e.g.
How innovation happens
Who does what, and why, in the innovation ecosystem
Our ability to innovate and our competitiveness
What stops us or enables us from innovating
What we can do about it
Who wants to do what about it (politics of innovation)
Innovation trends and happenings
www.innovationjournalism.org
Developing innovation system is to make above efficient, e.g. to make investment in R&D profitable.
Identify bottlenecks and possibilities.
Research: Money Knowledge & Competence
Innovation:
Money Knowledge & Competence
Innovation EconomyTransfer & co-development of information in societyBuilding conciousness, creating discussion, forming decisions.
Q: How does society manage this?
A: News media isone dominant channel
www.innovationjournalism.org
Knowledge is not transferred but co-developed
Triple Helix
Government
SharedNews
(shared attention)
Business Academia
News media are main actors forCreating shared knowledge
Q: Which informationdo they share?
A: The News, for sure!
www.innovationjournalism.org
Private
Public
Academic
NEWS
ADDRESSING A BROAD READERSHIP
www.innovationjournalism.org
• DEMOCRATIC SYSTEM: Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on Society.
• Power is with citizens’ votes
Political Systems are recognized communities. Role of Political Journalism is recognized.
• INNOVATION SYSTEM:Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on the Market.
• Power is with citizens’ money
Innovation Systems not recognized communities. Role of Innovation Journalism needs to be recognized
www.innovationjournalism.org
Innovation Journalism Definition
Innovation Journalism is journalism covering innovation.
It covers innovation processes and innovation (eco)systems.
www.innovationjournalism.org
Innovation Journalism
• Is new as a concept and community
• Is not new as a practice
• Expression ”Innovation Journalism” coined in 2003 ”The Concept of Innovation Journalism…”
• Is a combination of business, technology, political and cultural journalism.
• Can discuss innovation from a system point of view (e.g, ”who depends on who in building the mobile IP market, and how?”).
• Evaluates progress of companies and societies by looking at the interaction between science, R&D, business development and public policy.
• Can assess the ability to innovate
• Scrutinizes the innovation systems and can act as a watch dog.
www.innovationjournalism.org
WHY IS NOT INNOVATION JOURNALISM
DEVELOPING FASTER?
CHALLENGES & FACTS OF LIFE
www.innovationjournalism.org
Challenge: Journalism Beat Structure
Science
Technology
Business & Finance
Politics
Culture
Innovation
www.innovationjournalism.org
Challenge: Lack of Language for innovation
Common Misunderstandings among the News Media:
• Innovation = Invention
• Innovation is a fuzzy concept
• Innovation is a bureaucratic buzzword
• Innovation Journalism = Technology Journalism
• Innovation Journalism = Science Journalism
• Innovation Journalism = Business Journalism
www.innovationjournalism.org
Challenge: Global vs National/Local
• The Innovation Economy is Global
• Most International Journalism is Political
• Most Business/Tech Journalism is National
• Need For International Journalism Reporting on Innovation and the Creation of Value
www.innovationjournalism.org
Fact of Life: Business Model
• Generic Journalism Business model:
1. Write news stories - collect readership attention
2. Sell part of readership attention to advertisers
• What is the Business Model for Innovation Journalism?
How identify readership? How identify advertisers?
www.innovationjournalism.org
Challenge: Lack of innovation Traditions
• Most news organisation
• do not have innovation departments
• do not understand the need for innovation.
• do not know how to set up innovation
• …but now they must do it to survive
www.innovationjournalism.org
PUBLIC POLICY FOR DEVELOPMENT OF
INNOVATION JOURNALISM
Policy Objectives & GuidelinesProgram Model
www.innovationjournalism.org
Policy Objective: Form Triple Helix
•A Networked Global Professional Community for Innovation Journalism,
•Scholarly Research on the Interaction Between Journalism and Innovation
•Public Innovation Policy for Developing Innovation Journalism
www.innovationjournalism.org
Policy Objective: Quality-improving dynamics
• Help ethics & knowledge be competitive factors
e.g. support documentation of best practice, development of journalistic research tools, etc.
www.innovationjournalism.org
The VINNOVA/StanfordInnovation Journalism
Program
The Entrance to the International InJo Community
www.innovationjournalism.org
The InJo Fellowship Program
• Run by Stanford SCIL and VINNOVA
• Non-profit founded: IIIJ - The Internation Institute of Innovation Journalism
• Develops InJo as a Concept and a Community.
• Fellows: Top Tier Innovation Journalists
• Hosts: Top Tier World Press
• InJo Conference and Workshops @ Stanford each year
www.innovationjournalism.org
The Stanford InJo Fellowship Program 2007run by Stanford and VINNOVA
• Fellows from Sweden, Finland, Pakistan
• Feb: Kick-off Workshop at Stanford. Virtual Community Initiated
• Jan-Jun. Fellows Hosted by Top Tier Publications.
• Apr: Follow-up Workshp at Stanford
• May 21-23: The Fourth Conference on Innovation Journalism
Fellows present papers on InJo best practices
• Alumni Activities
www.innovationjournalism.org
Virtual Community of Fellows
The virtual community holds the Fellows together throughout and after the program
www.innovationjournalism.org
Intl. Innovation Journalism Fellowships 06
• US hosts:
Fortune
Red Herring
Wall Street Journal
CNET News.com
PC World
IDG News Service
Business 2.0
San Francisco Chronicle
• Swedish
Aftonbladet
Affärsvärlden
Elektroniktidningen
Entreprenör
Göteborgsposten
Rapidus
• Finnish
Helsingin Sanomat
www.innovationjournalism.org
Intl. Innovation Journalism Fellowships
QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.QuickTime™ and a
TIFF (Uncompressed) decompressorare needed to see this picture.
www.innovationjournalism.org
www.innovationjournalism.org
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
www.innovationjournalism.org
www.innovationjournalism.org
www.innovationjournalism.org
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
www.innovationjournalism.org
IDG world update:Read by 16000 Journalists and Marketers at 350Publications in 85 countries
www.innovationjournalism.org
THE THIRD CONFERENCE ON INNOVATION JOURNALISM (2006)
88 speakers/panelists. ~200 part. 25 papers.
Delegations from Sweden, Finland, Germany, Slovenia, Spain
Opening Speaker: Vint Cerf, ”Father of the Internet”; Chief Internet Evangelist, Google; Chairman, ICANN
Foreword to Proceedings:Curtis Carlson, President SRI International
www.innovationjournalism.org
THE CONFERENCE ON INNOVATION JOURNALISM 2007
www.innovationjournalism.org
Subscribe: www.innovationjournalism.org
www.innovationjournalism.org
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
www.innovationjournalism.org/doer
www.innovationjournalism.org
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
www.innovationjournalism.org/blog
www.innovationjournalism.org
2004:
6 Fellows + Program Leader
1800 postings on virtual comm.
~40 stories in host publications
8 conference papers
2005:
6 Fellows + Program Leader
500 postings on virtual comm.
~60 stories in host publications
14 conference papers
2006:
7 Fellows + Visiting Scholar +Program Leader.
800 postings on virtual comm.~120 stories in host publications.
25 conference papers
www.innovationjournalism.org
Roundtable Discussion on DVDRoundtable Discussion on DVDand VIDEO.GOOGLE.COMand VIDEO.GOOGLE.COM
Vint Cerf Chief Internet Evangelist, Google; Whit Diffie, CSO Sun ; Harry McCracken Editor-in-Chief PC World, Lee Bruno Senior Editor Red Herring, Amy Bernstein, Executive Editor Business 2.0, Dan Gillmor Founder Bayosphere, Tony Perkins Founder and Editor AlwaysOn Network, David Nordfors Program Leader Innovation Journalism Stanford University; Stig Hagström Co-Director SCIL Stanford University, Charles Wessner Program Director,The National Academies, Richard Allan Horning Partner Tomlinson Zisko LLP, Frances Mann-Craik Columnist Tornado Insider.
www.innovationjournalism.org
Innovation Journalism: Towards Research on the Interplay of Journalism in Innovation EcosystemsDavid Nordfors, Innovation Journalism, Stanford, VINNOVA; Marc Ventresca, Oxford; Andrew Hargadon, UC Davis; Turo Uskali Innovation Journalism /Stanford, U Jyväskylä; Antti Ainamo SCANCOR/Stanford, Helsinki School of Economics; Stefan Jonsson SCANCOR/Stanford, Stockholm School of Economics; Stine Grodal, Stanford; Alisa Weinstein, Innovation Journalism, Red Herring; Mark Kennedy, University of Southern California; Peter SvenssonInnovation Journalism/Stanford, University ofLinköping; Fiona Reid Oxford Science Enterprise Centre, Oxford
www.innovationjournalism.org
•‘Innovation Journalism’ - a useful theme for exploring the interplay of journalism in innovation ecosystems.
•how innovation processes and innovation ecosystems interact with public attention, with news media as an actor.
•how journalists cover innovation processes and innovation ecosystems: incentives that drive innovationjournalism and how news organizations may be organized to perform the task.
www.innovationjournalism.org
Thank You!More info:
http://www.innovationjournalism.org
Email: [email protected] , [email protected] , [email protected]
Phone: +1 650 804 5184
www.innovationjournalism.org
InJo Initiatives right now:
• Sweden - VINNOVA
• USA - Stanford, USAID
• Finland - SITRA, Tekes
• Pakistan - CSF/USAID
• Slovenia - TIA
• Holland - European Journalism Center