Innovation is the true ROI of social media
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Transcript of Innovation is the true ROI of social media
Innovation is the true ROI of social media
Clo Willaerts@bnox
Ghent, 4 Dec 2010
About.me/clo
The ultimate social media strategy
(source: http://www.slideshare.net/Crusty/)
Being awesome is hard work
Cost of social media
• Outsourced:– Creative budgets– Media budgets– New project budgets
• Insourced:– Personnel cost– Training
It’s not about...
And it’s not about...
Something else is going on
Business = fundamentally human
• Price setting• Quality of product /
service• Peer recommendation
End of industrial era
Advertising can’t fix everything
Playtime is over
#1 reason: to receive discounts and promotions
Accessing coupons posted on Facebook often require that you become a fan of the company by pressing their "Like" button.
Catching a lead in mid-air
Still scared of social media?
« Too many brands are worried about dealing with customer service in Social Media and not worrying about the root of the problem: people are not loving whatever it is that they are selling. »
(“Don’t Suck”, by Mitch Joelhttp://www.twistimage.com/blog/archives/dont-suck/
)
Social Media are changing the way we live our lives
and do business
Product innovation
Every employee is first line
“Companies are unable to scale to keep up with the social phenomenon. We know that customers are using these social technologies to share their voices, and companies are having a very difficult time to keep up. [...] Customers don’t care what department you’re in they just want their problem fixed.”
March 2010 Altimeter report
More here: http://www.slideshare.net/bnox/roi-of-social-media
OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
Social Media Scan - Social Sentiment Mapping
Trainings - Consultancy
Social Media Campaigns
Social Media Plan - Nurturing - Clipping Service
Book: “The Conversity Model”
• “Making money with social media”
• Out in Feb-March 2011
• Leave your business card at Lannoo booth to be the first to know