Innovation: Inside Out - Alline de Paula (Twitter)

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@allinedepaula Localization Marketing Manager for the SMB Marketing Content Team @Twitter #InnovationInsideOut

Transcript of Innovation: Inside Out - Alline de Paula (Twitter)

@allinedepaula

Localization Marketing Manager for the SMB

Marketing Content Team @Twitter

#InnovationInsideOut

@ T W I T T E R S M A L L B I Z

Everything happens

on Twitter

#RIO2016

#OSCARS2016

#BLACKFRIDAY

#COACHELLA2016

#NYFW16

#ELECTION2016

#MARREF

#EMPIRE

LET’S TREND ON TWITTER!

#InnovationInsideOut

@allinedepaula#InnovationInsideOut

MONTHLY

ACTIVE USERS

300M+

TWEETS

PER DAY

500M+

All numbers approximate as of March 31, 2016.

SOURCE | Internal Twitter data

35+

OFFICES AROUND

THE WORLD

EMPLOYEES

AROUND THE

WORLD

3800+40

LANGUAGES

SUPPORTED

TWITTER NUMBERS

#InnovationInsideOut

REACH EVERY PERSON ON THE

PLANET.

SEEK DIVERSE PERSPECTIVES.

INNOVATE THROUGH

EXPERIMENTATION.

#InnovationInsideOut

LOCALIZATION @ TWITTER

LOCALIZATION TEAM

Twitter Translation Center (Crowdsourcing)

Translation Vendors

#InnovationInsideOut

SMB MARKETING CONTENT TEAM

#InnovationInsideOut

Sr. Marketing

Manager

Sr. Marketing

ManagerContent LeadContent Lead

DesignerDesigner

Localization

Marketing Manager

Localization

Marketing Manager

Content Marketing

Manager

Content Marketing

Manager

Content Marketing

Manager

Content Marketing

Manager

CopywriterCopywriter

VOLUMES

75

90

10

32,5

55

77,5

100

2015 2016

DE-DE

ES (Neutral)

IT-IT

FR-FR

PT-BR

NL-NL

JA-JP

ID-ID

AR-SA

LANGUAGESin thousands of words

#InnovationInsideOut

New!New!

WHAT’S NEXT?

• LOCALIZATION AS PART OF THE MARKETING STRATEGY

• LOCALIZED PAGES SEO

• SPECIALIZED MARKETING LOCALIZATION

#InnovationInsideOut

@allinedepaula

#InnovationInsideOut